The Point

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21 Tips & Other Impressions from the Marketo User Summit

The Point

Leverage your Webinar investment by posting short excerpts or highlights to Youtube and including a URL on the final screen directing viewers to the complete version. Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc. in order to track the effectiveness of different promotional vehicles.

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5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

. • Google AdWords Customer Match – similar to the custom audience programs offered by the big social networks, Google also allows advertisers to upload a list of email addresses and then reach those precise contacts via ads on Search, Gmail or YouTube. through ads on display, video, mobile and social networks. .

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Email Critique: Adobe Webcast Invite Keeps It Simple

The Point

I might add a YouTube-style “play” icon to the slide, and a CTA to the sub-head: “Results from the Adobe 2010 Analytics Benchmark Survey. For more email design tips, download a free copy of our white paper: “ Top 10 High-Tech E-Mail Marketing Mistakes.&#. Introduce the call to action earlier. View the Webcast Now.”.

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