Tony Zambito

APRIL 28, 2021

Since the pandemic began in March of 2020, we have seen the scales tipped heavily towards how to re-orient sales towards virtual selling and to create more interactive content. All of these efforts designed to reach and gain the attention of buyers. And to affect The Buyer Mindset.

Buyer Personas 208

Buyer Personas Planning Interactive Marketing Network Marketing 208

Tony Zambito

SEPTEMBER 29, 2018

Yet, transformations that have taken place may only represent the tip of the iceberg of what is coming on the horizon in the new decade of 2020. And, we are heading for more drastic changes by 2020. The way people communicate and network have undergone an enormous transformation. Preparing in 2019 – A Matter of Survival.

CMO 176

CMO Analytics Network Marketing Planning 176

Tony Zambito

NOVEMBER 1, 2010

.  The recent advances in technologies related to the Internet, interactive digital media, and social media represent the coalescing “tipping point” that is shifting buyers to have expectations for improved experiential opportunities that have not existed before. 

Design 100

Design Buyer Personas B2B Thought Leadership Lead Ranking 100

Tony Zambito

APRIL 7, 2008

The Internet has made most of the information a buyer needs to know available at their finger tips. So herein lays a few reasons why sales forces must change today: Buyers research more than ever today. Product comparisons are like splitting hairs.

Buying Cycle 100

Buying Cycle Comparison Buyer Personas Marketing Management 100

Tony Zambito

APRIL 12, 2010

  It is changing that fast and the year 2010 may well be the Malcom Gladwell tipping point when businesses feel the shock wave that social business is producing.

Buyer Personas 100

Buyer Personas Business Social Media Lead Ranking 100