Marketing Interactions

article thumbnail

The Blandscape of B2B Marketing Content Needs a Bit of Emotion

Marketing Interactions

52 tips on X with no explanation about why or how they work or when to use them. Thank you > A 4-minute read with ideas backed by statistics (with source links), no passive voice or wasted words, and tips I can use right now! Think about how you feel when you come across words like robust, leverage, or leading-edge.

article thumbnail

How Marketers Can Help Reps Use Sales Content Effectively

Marketing Interactions

When evaluating the value of your content, consider whether it includes: Valuable tips, insights, expertise your buyers and customers can use. For a litmus test, ask whether your content is valuable enough that your buyers would pay to have access to it. Information to help buyers understand their problem and why to solve it.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Answer 3 Questions Before Starting Your SMS Campaign

Marketing Interactions

How-to tips and advice on X. Transactional messages can also be for utility, including a delivery update on a recent order, a status update on a service request, a helpful tip, or a password verification code. There are also regulations which mean you have to disclose a few things when asking people to opt-in. Special promotions.

SMS 58
article thumbnail

Never Assume B2B Buyers Know How to Buy

Marketing Interactions

The addition of just-in-time learning means you can pair content with quick tips on how sellers can use it to best effect, so reps have the insight they need in the moment they need it to create relevant conversations with buyers.

Buy 77
article thumbnail

Put B2B Content in Context Across the Customer Lifecycle

Marketing Interactions

Help to drive feature and function adoption and continuously provide tips, tricks, training and support to ensure it becomes a relied upon tool in your customers’ arsenal for the way business gets done. Realizing continuous value – content, outreach and programs that ensure your solution becomes a habit and delivers what was promised.

article thumbnail

SMS Messaging Moves Businesses Beyond Transactions

Marketing Interactions

Here are a few tips to help you make your messaging more approachable and engaging: Write like you talk. As related to the example above, based on whether your customer chose to dine in your restaurant or attend the class, you’ve learned something about them that can inform how you continue the conversation.

SMS 48
article thumbnail

Create B2B Buyer Personas that Inform Content Marketing Strategy

Marketing Interactions

What do you think tips buyers in our favor? What do they need to build the business case? What kind of push back do you get to moving forward? Why would they choose not to buy from us? What competitors come up most often? Questions to Ask Product Marketers: What have you heard lately from our customer advisory board?