Marketing Craftmanship

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Sales Tips from PR Legend Lee Levitt

Marketing Craftmanship

Lee Levitt, sans fedora and shoulder bag. Lee Levitt, who passed away in 2010 at the age of 80, continues to be remembered as a PR practitioner who gave much to the profession; as someone who lived up to his characterization as an industry visionary.

PR 100
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Eulogy for My Dog Frank

Marketing Craftmanship

With Frank, the quality of his life had greatly deteriorated, and we reached a difficult tipping point…where allowing Frank to live any longer was more for our own benefit than it was for his. People who have put down animals that they love understand how heartbreaking that decision can be.

Demand 100
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The Herb Schmertz Era: When Public Relations Had Some Balls

Marketing Craftmanship

The tip of Mobil’s public relations spear was guided by Herb Schmertz, who served as Vice President of Public Affairs under Warner (and whose credentials included a law degree from Columbia.) The recent passing of Rawleigh Warner, Jr., former Chairman and CEO of Mobil Oil Corp.,