Industrial Marketing Today

DECEMBER 1, 2011

Truth: That’s just the tip of the iceberg! It is definitely a process that involves much more than copywriting and clever wordsmithing. Myths and truths about digital content. Myth: Content for digital marketing is the text on your Website or blog.

SIC 60

SIC Peer-to-peer Buying Cycle Copywriting 60

Industrial Marketing Today

MAY 22, 2011

You’ll find a wealth of information right at your finger tips. You can easily get good data from your Google Analytics. Here’s how: Log into your Google Analytics. Click on the Visitors tab and then Mobile. You can see what kinds of devices your visitors are using, locations, sources, screen resolutions, Java support etc.

Mobile Marketing 60

Mobile Marketing Paid Search Agency Marketing Analytics Tools Planning 60

Industrial Marketing Today

OCTOBER 20, 2011

You will find six more such practical content marketing tips by downloading my free white paper 7 Content Marketing Tactics to Sell Industrial Products. Building a community forum is one of the content marketing tactics that you can use to move industrial prospects and leads through their buy cycle.

Communities 60

Communities Paid Search Agency Peer-to-peer Companies 60

Industrial Marketing Today

JULY 7, 2011

There are several intuitive ways to search for products that mimic the old print version and there are tips on how to use the catalog for those who may not be very well-versed with PDFs and online catalogs. Here are some of the things that caught my attention: The big red catalog is still there but now online in a searchable PDF format.

Enterprise Management 60

Enterprise Management Effectiveness Content Marketing Marketing Management 60

Industrial Marketing Today

NOVEMBER 5, 2010

Forums are pretty self-explanatory, w/ videos and blogs the idea is to develop tricks and tips, design help content – our motto: “peer-to-peer over a beer” [stolen with acknowledgment from the Microsoft Channel 9 guys]!”. What drove TI to adopt content and social marketing?

Peer-to-peer 60

Peer-to-peer Social Marketing Paid Search Agency Content 60

Industrial Marketing Today

OCTOBER 17, 2010

If you visit Google’s blog on Google Analytics , you will find lots of tips on tracking email campaigns. The solution that I felt would best suit my client’s needs required adding Google Analytics to his emails.

Marketing Analytics Tools 60

Marketing Analytics Tools Lead Generation Analytics Google 60

Industrial Marketing Today

JULY 29, 2009

101 Tips from 50 Small Business Bloggers Tagged as: Seth Godin , Social media , Social Networking About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Industrial Marketing Today

AUGUST 24, 2009

Leave a Comment { 1 trackback } 7 | Industrial Marketing Today Previous post: Business Value of Social Networking Next post: 101 Tips from 50 Small Business Bloggers FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

MAY 3, 2010

I’ve listed six business blogging tips here to get you started. You want your business blog to become the hub that attracts traffic, establishes your credibility and ultimately, moves those readers forward in their decision making process and become paying customers. How do you turn your business blog into a powerful sales tool?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

JULY 23, 2010

Download our free guide, Step-by-Step Guide to Website (re)Design where you will find useful tips and a systematic approach to turning your website into a lead-generating machine and driving sales.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 31, 2010

If that bothers you, then here’s the non-tip jar version. It also produces a great looking business blog/site with fine typography on the front end. You can get the Thesis Theme for WordPress from here. Yes, that’s my affiliate link and I earn beer money if you use it to buy.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

JULY 1, 2010

Too many touches (contacts) 35% Lack of knowledge about their own and/or competitors’ products 20% Lack of industry knowledge about usefulness of product/service to the customer 9% Sales style too aggressive 8% Lack of communication after the sale 8% Other (inconsistent sales teams, slow response, too little contact and no single point of contact, (..)

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Industrial Marketing Today

OCTOBER 26, 2009

Leave a Comment Previous post: 101 Tips from 50 Small Business Bloggers Next post: Are You Creating Irresistible Offers with Your Email Marketing? I would say that most people typing general search terms are just gathering info. But those looking for specific information are the ones who make better prospects. Thanks for the thoughtful post.

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Traffic Lead Scoring Lead Ranking Top of Funnel 60