Cintell

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How to create Buyer Personas at every budget

Cintell

Instead, use our tips to select and execute a strategy that fits your needs and your budget. While ideal personas contain in-depth insights based on first-person interviews conducted across the buying ecosystem, there are less complicated ways to get buyer insights that can power your sales and marketing.

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How to Create Engaging Videos Using Buyer Personas and States of Being

Cintell

Five Tips for Creating Engaging Videos. While not an exhaustive step-by-step process, these tips will help elevate your videos. You’ll also be able to artfully explore and use the way your personas feel about each pain point and their desired end state to create engaging videos. But how does it all come together?

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15 Questions to Ask in Your Next Persona Interview

Cintell

Read more tips from Samantha Stone in our free eBook. What was the last professional event you attended? If I were to look at your Google search history what would be the headlines of the last three articles you read related to [category]? the Ultimate Persona Interview Guide. Download.

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Want to Deliver an Outstanding Customer Experience? Read On

Cintell

6 Great Tips You Can Follow to Deliver an Outstanding Customer Experience. A research conducted by Bain & Company involving 362 firms reveals that 80 percent believe that they deliver great customer experience. Just 8 percent of customers agreed to it. Understand your audience better. It is vital to understand your customers well.

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Habits of Customer-Centric Marketers: Q&A with Hendrik-Jan Francke

Cintell

Lessons, tips or tricks about buyer personas: . After winging it for many years, we find that personas stop us from trying tangential experiments that are doomed to fail. They allow us to focus our blog posts, our landing pages, and our conversations with prospects. Buyer personas must anchor all marketing initiatives. Check your personas!

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Magpies and 4 Other Things I Heard at the Inaugural SiriusDecisions Technology Exchange #SDTechX

Cintell

Analyst Rachel Young wrapped up her session with 5 excellent tips: We must move beyond the standard and limited definition of a buyer persona and start thinking of them as more actionable tools. Takeaway 4: It’s time to move beyond our limiting understanding of a persona. Think of personas as static, unusable documents? Think again.

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Habits of Customer-Centric Marketers: Q&A with Erika Goldwater

Cintell

Lessons, tips or tricks about buyer personas: . You can’t assume anything in buyer persona development…it’s never what you know that makes the difference. It’s what you don’t know or don’t expect that has the most impact, especially in something as critical as this. Assume nothing. It all matters for persona development.