B2B Marketing Traction

article thumbnail

3 Tips for Creating Great Posts on LinkedIn and Facebook

B2B Marketing Traction

As with all marketing, you should include a call to action such as “ read the full article below ,” “ please add your comment ,” “ what other tips would you add? Include a call to action. ” “ what do you think? ” or “ read the post now.”

Linkedin 100
article thumbnail

What Marketing Content Works Best for B2B eNewletters?

B2B Marketing Traction

Managers or technicians might want how-to’s and tips. For tips on how to streamline the eNewsletter process, read my previous post, 5 Ways to Systematize your eNewsletter Production Process.). Busy executives may want case studies – how do others succeed with a product or solution? – and leadership quotes.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

When news coverage of Pope Benedict XVI showed his final tweet as he was leaving for Castle Gandolfo, I felt Twitter reached a tipping point ( it very well could have been much earlier ). It’s a way to engage and communicate with your connections – to tell your story and engage, not to sell. Create your Google+ Company Page.

Planning 100
article thumbnail

5 Ways to Systematize your eNewsletter Production Process

B2B Marketing Traction

I do not recommend a weekly newsletter unless you are sending short quotes, tips or links to which readers have opted in. If you have other tips for systematizing eNewsletters, please add your comments below. Watch the frequency of your newsletters. Publishing too often can degrade your quality and annoy your readers.

Process 100
article thumbnail

How To Blog: Finding Your Blog Voice

B2B Marketing Traction

They feature PR news, tips and opinion pieces. That way, a changing voice is expected and perhaps looked forward to. One example is Spin Sucks , a blog by PR firm Arment Dietrich. Its About page claims that the blog stands for a “Fight Against Destructive Spin!” Now the blog features guest bloggers Monday through Thursday.

PR 100
article thumbnail

How to Blog: What Blog Categories Should I Create?

B2B Marketing Traction

Here are some tips on how to set up your categories from the beginning so that you don’t have to rework and redo them too much. I don’t remember which one said it, but the tip was to make your blog categories match the services (and/or products) you provide and write directly to what you do.

article thumbnail

How to Blog: How Much Time Does It Take?

B2B Marketing Traction

I also provide some tips for reducing the amount of time spent! Tips for reducing the amount of time each blog post can take. .” A poorly written blog post is also a detriment to its author’s and the business’s credibility. So, you need to plan enough time to write quality content. Here are a few ideas: 1.

Blogger 100