Avitage

AUGUST 29, 2018

The long-prevailing wisdom is to align content to the customer’s buying stage and/or the sales process stage. This approach reflects an outdated content alignment and management mindset. It’s the folder mindset that says, “we need to group content within hierarchical folder categories.”

Content 120

Content Tagging Buyer's Journey Buy 120

Avitage

SEPTEMBER 7, 2017

As content marketing practices mature, organizations look for new ways to gain advantages and improve content performance. One of the most elusive tactics is to optimize content for audience and situation relevance.

Content 120

Content Verticals B2B Sales Tactics 120

Avitage

SEPTEMBER 21, 2017

Sales performance suffers due to poor or missing situation-ready sales content. However, this is still a near universal B2B selling problem and performance constraint.

Content 120

Content Guidelines B2B Sales High Quality Lead 120

Avitage

MARCH 15, 2016

We had just completed ten intense weeks creating a business level content strategy for a client. This kind of work produces many work products. Two relate to this story. We carefully defined the client’s marketing and sales use case requirements.

Marketing & Strategy 120

Marketing & Strategy Content Paid Search Agency Marketing Prospects 120

Avitage

AUGUST 3, 2015

The requirement to deliver customer content in multiple languages is further evidence of how new realities are introducing new requirements that demand new approaches. It’s also an example of how new requirements raise the importance of the ability to scale content operations. Content in multiple languages isn’t new.

VALS 120

VALS Content Barriers Paid Search Agency 120

Avitage

AUGUST 3, 2015

The requirement to deliver customer content in multiple languages is further evidence of how new realities are introducing new requirements that demand new approaches. It’s also an example of how new requirements raise the importance of the ability to scale content operations. Content in multiple languages isn’t new.

VALS 120

VALS Content Barriers Paid Search Agency 120

Avitage

JULY 7, 2015

What if you could assess your marketing content the same way your audiences do? How would that improve content quality, audience relevance, performance? Makes sense. But what exactly does this mean — in practice? I invite you to collaborate in this real-time case example.

Marketing Management 120

Marketing Management Content Paid Search Agency B2B Sales 120

Avitage

APRIL 3, 2016

Our practice of using Content Source began over 12 years ago, but became a disciplined, robust practice about 5 years ago.

Resources 120

Resources Content Verticals Landing Pages 120