ANNUITAS

JUNE 2, 2016

I will outline a few strategies, tips, and tricks for approaching data cleaning using the R programming language in this post. Stay tuned for the next post with more tips for better data management with R. Yes, you will want to convert to R after reading these. Image found via dc-associates.com.

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ANNUITAS

MARCH 26, 2015

Keep these things tips in mind as you head into event season and use them to get ready for fall event season too. Spring event season is here- recent spring events include Influitive’s Advocamp , next week is both MarTech and Oracle’s Modern Marketing Experience and then the Marketo Summit.

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ANNUITAS

FEBRUARY 23, 2016

Not to mention, it came with a promise to make the deck and all the associated assets and guides downloadable to help with putting the advice and tips into action. The session was jam-packed with some of the best advice I have heard at an event in the past year.

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JUNE 23, 2016

For more survey-building tips, read the post from MarketingTechBlog as it covers all the bases and then some. Consider keeping surveys anonymous to encourage greater responses (not everyone is comfortable sharing their demand generation challenges).

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Buyer Personas Demand Generation Content Advertising Benchmark 124

ANNUITAS

NOVEMBER 5, 2020

Marketing and sales should collaborate to determine tipping points from lead to qualified lead over the course of a complete buyer journey. By clearly defining what defines a ‘good’ lead, there’s increased potential to avoid miscommunication between teams and alleviate stress to the pipeline. .

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Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 147

ANNUITAS

APRIL 5, 2016

Here are a few tips to creating a useful infographic: Visual appeal: Keep it interesting, not too busy and not heavily branded. Just like with great power point or slideshare presentations, the visuals are supposed to tell the story, not the words.

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ANNUITAS

NOVEMBER 1, 2016

For more tips on building better buyer personas, check out this webinar: The Role of Buyer Personas in Demand Generation Strategy. Author: Lee Anne Wimbly @ lwimberly Director, Strategy for ANNUITAS.

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ANNUITAS

NOVEMBER 1, 2016

For more tips on building better buyer personas, check out this webinar: The Role of Buyer Personas in Demand Generation Strategy. Author: Lee Anne Wimbly @ lwimberly Director, Strategy for ANNUITAS.

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ANNUITAS

AUGUST 27, 2020

Note that you don’t have to (and often shouldn’t) solely use these forms for hand-raiser “contact us” asks. You can ask information for the sake of qualification, send them a piece of content, then retarget them later to get them to convert. Is it because you’ll recommend more personalized content ?

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ANNUITAS

DECEMBER 3, 2015

Here are a few tips to creating a useful infographic: Visual appeal: Keep it interesting, not too busy and not heavily branded. Just like with great power point or slideshare presentations, the visuals are supposed to tell the story, not the words.

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Demand Generation Buzz Demand Rules 100

ANNUITAS

MAY 9, 2016

Live experiences are the focal point during Summit where Marketo experts share their knowledge, tips, tricks, work-arounds, new release information and so much more. With some events, you sit in a room and watch power points all day. Summit is not like other events.

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ANNUITAS

MAY 7, 2014

1g5Nq8j. - Via @jolajola9 – Buyer personas: If you don’t Buyer personas: If you don’t know who you’re talking to, you won’t know what to say.

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ANNUITAS

MARCH 8, 2016

For more tips on building better buyer personas, check out this webinar: The Role of Buyer Personas in Demand Generation Strategy. Author: Lee Anne Wimbly @ lwimberly Director, Strategy for ANNUITAS.

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Buyer Personas Demand Generation Buying Cycle Work Management 100

ANNUITAS

SEPTEMBER 20, 2016

Bonus Tip: No one wants to slow down sales with content marketing so always make sure to provide buyers with a way to raise their hand and let you know they’re ready to speak to sales. You’ll also need to listen for all the steps that happen in between recognizing the need to solve a problem and choosing a vendor.

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ANNUITAS

SEPTEMBER 29, 2015

For more tips on building better buyer personas, check out this webinar: The Role of Buyer Personas in Demand Generation Strategy. Author: Lee Anne Wimbly @ lwimberly Director, Strategy for ANNUITAS.

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Buyer Personas Demand Generation Buyer's Journey Buying Cycle 100

ANNUITAS

JANUARY 22, 2015

Here are three tips to remember about share-worthy content: Write for your buyer-. But, how to actually do it is the bigger question and then what are guidelines for sharing content? Creating the content is step one…sharing is step two, but there are many things to consider along the way.

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ANNUITAS

JULY 23, 2015

There are many things to consider when developing a survey, but here are a few tips to help make the process a little easier: Document your strategy – It is easy to get down in the weeds and forget the purpose of the survey. Document your goals and objectives and limit questions to those that support the objective.

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Advertising Benchmark Peer-to-peer Demand Generation Customer Surveys 100

ANNUITAS

JULY 7, 2015

Easier said than done, no doubt, but here are a few tips to create a buyer’s journey that guides your Demand Generation Strategy instead of sitting unused in some presentation you dust off once in a while. They’ll take whatever route makes the most sense to them. There is no I in TEAM-.

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Enterprise Management Buyer's Journey Demand Generation Agencies B2B Sales 100

ANNUITAS

OCTOBER 17, 2014

Want more tips for connecting with a global audience? If you’re marketing in Brazil and don’t have a presence on Orknut , their most popular social media channel, you won’t be that effective. Download this global marketing campaign kit. Blog Content marketing strategy distribution channels Global marketing Kapost workflow'

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JULY 19, 2016

A previous article provided tips on how to make sure you’re gathering the right inputs for building personas. What’s even worse is going to the trouble of lining up customer and prospect interviews and wasting that precious resource by not asking the right questions or not listening and processing what is being said.

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ANNUITAS

MARCH 5, 2013

Here are a few tips you can follow to get on the right path to maximum deliverability. . It’s always changing, so this means marketers must always be testing and be aware of changing laws regarding CAN-SPAM and other compliance and privacy related issues that affect digital marketers. Subject lines and message body: Test These First!

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ANNUITAS

APRIL 22, 2014

Insider tip – choose messages that are not time-sensitive communications. Then you need to confirm that there are not any current IP blocks or blacklisting is in effect. Step 2: Identify messages you will be sending to warm your IP address. Use consistent branding and from lines your recipients are used to seeing.

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ANNUITAS

FEBRUARY 4, 2014

The stats, guides and tips to effective lead nurturing abound in the B2B marketplace and yet with all of this information, still only a fraction of B2B companies are using or effective in the use of lead nurturing according to MarketingSherpa.

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SEPTEMBER 10, 2014

Here are a few tips: 1. This is alarming to say the least and while it is great to see 2,500 people at an event like Content Marketing World soaking up information and burning up the Twitter stream at what seems like 250 tweets per minute, there has to be some application of all this learning in our day-to-day worlds. Start Somewhere.

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ANNUITAS

MAY 5, 2015

Here are three tips to finding the perfect summer intern: Marketing students. Not every journalism student is the right fit for a content marketing internship, nor is every computer science student a good fit for a marketing automation intern.

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Marketing Automation Services Demand Generation Agencies Work Management Demand Generation 100

ANNUITAS

AUGUST 19, 2014

Curious to hear more on why lead nurturing isn’t a stage in the sales funnel and more Demand Generation Strategy tips? This is just a snippet of the conversation from the interview. Listen to the full interview here. For more on the ANNUITAS Demand Generation Strategy, download our eBook, 10 Content Rules for Effective Demand Generation.

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Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 100

ANNUITAS

SEPTEMBER 1, 2015

Advice like how to have “The Best Email Campaign”, “Tips to Accelerate Your Social Media Strategy,” “How to Implement a Webinar Program” and the list goes on focus on mono-channel solutions. If this is how we operate in our personal lives, why is it that B2B vendors lose this concept when marketing to their buyers?

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Advertising Channels Multi-Channel Peer-to-peer Word of Mouth 100

ANNUITAS

FEBRUARY 4, 2016

3 Tips to Get the Most from an Internship: 1.Be It was by far the best thing I could have ever done for myself professionally. The education gained from interning is irreplaceable and can help you advance quickly past your peers when it comes time for the full-time job hunt.

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Peer-to-peer Marketing Automation Services Paid Search Agency Case Study 100

ANNUITAS

MARCH 31, 2015

Take a look at four simple but important tips to ensure successful event execution: Plan accordingly: This sounds a little silly because of course you need to plan for an in-person event.

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Tactics Planning Demand Generation Lock-In 100

ANNUITAS

AUGUST 26, 2014

Here are three tips to maximize your event ROI and connect with your Buyer: Strategy and goals: When developing your strategy and goals, remember events are not a strategy, they are a highly effective tactic to Engage with your Buyer and need to be incorporated into your broader Demand Generation Strategy.

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Effectiveness Demand Generation B2B Thought Leadership Demand 100

ANNUITAS

FEBRUARY 19, 2015

It can be difficult to apply the things you learn at these events to your own situations, but here are some tips to help get more out of the events when you get to go as an attendee, not a sponsor. I have been to a lot of marketing events, on both sides of the booth. 1) If you go, be present.

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B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

ANNUITAS

OCTOBER 23, 2014

Here are some tips on how to effectively run PPC for B2B: Forget the traditional PPC success metrics-. , but are often bitter when the daily budget runs out before 10:00 AM and the CMO asks you why your ad isn’t running when he or she ran a search on an “important” term.

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Demand Generation Agencies Paid Search Agency PPC Marketing Automation Services 100

ANNUITAS

MARCH 27, 2014

Figure 1: ANNUITAS Demand Process Architecture.

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ANNUITAS

SEPTEMBER 30, 2014

Figure 1: ANNUITAS Demand Process Architecture.

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ANNUITAS

JULY 28, 2011

To that end here are 5 quick tips marketers can adopt do to begin shifting their focus to revenue: 1. But the problem is not with the rest of the organization. It’s with marketing! If the rest of the organization is focused on revenue, then marketing should align its vision with theirs. Make business decisions based on results.

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Work Management Marketing Management Advertising Agencies Sales Qualified Leads 100

ANNUITAS

FEBRUARY 23, 2012

To help vendors avoid alienating buyers, here are some tips on how to get more from an event investment. These thoughts are with me as another event season is upon us, having started earlier this year with OMS in San Diego. Make Events Part of Your Integrated Demand Gen Strategy.

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Work Management Marketing Management Guerilla Marketing Demand Generation 100

ANNUITAS

MARCH 22, 2011

In my blog B2B Marketing Insider I provide tips and insights from my perspective from inside a B2B marketing organization. Here is my view and hopefully you will find something here that can help you face the firing squad. The New Marketing Accountability.

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