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The Wikipedia test for content marketing

Biznology

To see the difference between “marketing fluff” and clear expository copywriting, compare a marketing web page to Wikipedia. Here’s a way to find out: go read the Wikipedia page for your product. And if you’re not sure what a clear description would look like, read Wikipedia. Good content marketing educates the customer.

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The Perfect Combination: GenAI and Persuasion Strategies for Unbeatable A/B Tests

Martech

You also can use GenAI in your A/B testing. Get a quick introduction to cognitive biases from Wikipedia. Stay tuned for the results and testing So, how did ChatGPT deliver on my prompt? And I’ll share some takeaways you can use as you build up your generative AI and testing strengths. Get MarTech! In your inbox.

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The Marketing Book Podcast: “Scientific Advertising” by Claude Hopkins (1923) with Jay Abraham

The Forward Observer

Hopkins clearly shows how to write copy, provides methods for testing it, and shows how evidence-based advertising gets results in a measurable and cost-effective way. Art in advertising – Should we use bespoke artwork or tried and tested visuals? Test campaigns – How to test different campaigns on the same audience.

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Why are URLs so important?

Biznology

Contrast that to Wikipedia : not only is it easy to find content within the platform, Wikipedia articles are all over the first page in Google. Well, some of it is about the content itself, as my colleague and friend Charles Chesnut showed in his maiden post on this platform: The Wikipedia test for content marketing.

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Could it be another bug for Google?

DAGMAR Marketing

Google seems to be testing new People Also Ask features. Since my curiosity got the better of me, I clicked on a city PAA, “Who were the early settlers of Winchester Virginia”: The answer provided to me was from Wikipedia (no surprise there). I tested the feature once again (and, no I did not clear my cache. Solved for now.

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FAQ drops and other SERP feature landscape changes

Kevin Indig

🔍2/ Analyzing the impact You can clearly see the difference between mobile vs. desktop FAQ rich snippets in Semrush for keywords Wikipedia ranks for.    Why Wikipedia? The Semrush report shows FAQ rich snippets present in the search results for Wikipedia’s keywords. What changed in the last 5 years?

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What Wikipedia’s Google Ranking Means for Your Business

Convince & Convert

Let’s face it: Google loves Wikipedia. It seems like we see a Wikipedia result in nearly every search result page (a.k.a. However, Similarweb recently produced data indicating that Wikipedia traffic from Google had dropped significantly. Wikipedia’s Dominance in Google’s Search Results.

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