Writing on the Web

AUGUST 21, 2014

A Quiz: Test Your __ Smarts. Avoid non-assertive words, rather, go for earth shattering. Here’s a sample of great headlines from Joan Stewart, The Publicity Hound : A Part-Timer’s Tactics for a Full-Timer’s __. Cash in on Trends. Chasing the Right __. Cool Tools for Today’s __. Common Errors That Kill __.

Business 100

Business Sample Business Blogging Budget Programs 100

Writing on the Web

OCTOBER 13, 2010

A few days ago, I wrote about Content Marketing Biases and suggested you take the Implicit Associations Test , the IAT presented by Harvard on the Project Implicit site. How implicit memory affects buying decisions was brought to light by the Pepsi-Coca Cola neuromarketing test done here.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

AUGUST 13, 2014

You know how those yearly physical exams give you a print out of your lab test and tell you if you’re in the “normal” range or not? But if I had a metric I could look at and be able to tell if my content is working, i.e. having an impact on readers, then maybe I’d become more analytical. Or for e-newsletters?

Content Marketing 100

Content Marketing Planning Content Landing Pages 100

Writing on the Web

AUGUST 25, 2010

You can test those notes, see if they occur in other people when you vary the inputs. And it’s this series of notes and tests that give you insight on how to share your next idea. Notes start shallow, but if you push, you can get deeper, stripping away layers of previously unexamined instinct. Seth Godin. Blog this on Blogger.

Digg 100

Digg Content Buzz Landing Pages 100

Writing on the Web

FEBRUARY 27, 2013

” It’s subtle, and I’ll never know without doing a split testing, but I think the second line evokes more curiosity. what do you think? Related posts: Content Marketing that Speaks to the Old Brain. Neuromarketing Books for Marketing to Brains.

Content Marketing 100

Content Marketing Content Click Rate Act-On 100

Writing on the Web

JANUARY 19, 2012

Although it’s a bit dated, a tried and true review of some sophisticated blog writing concepts is Sonia Simone’s review of the best of Copyblogger for 2008. (I warned you, it’s a bit dated, but the concepts are proven and stand the test of time.). What about you? What are your favorites?

Planning 100

Planning Marketing Plans Content Marketing Content 100

Writing on the Web

SEPTEMBER 20, 2011

How can you test your assumptions? The desire for family values or feelings of moral righteousness. The drive for prestige. The drive for self-achievement. The drive for power and influence. The drive to help others. What drives your readers? Maybe you could push a few buttons to see what reaction you get? ” Opportunity.

Trigger Marketing 100

Trigger Marketing Content Buy Service 100

Writing on the Web

DECEMBER 31, 2014

Your site must pass the “blink” test. There are too many amateurs with junky sites cluttering up the Web.

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

Writing on the Web

JUNE 25, 2014

Your site must pass the “blink” test. Impress visitors and showcase your business expertise : Within the first 5 seconds, your site’s professionalism must convince visitors that you are a legitimate business worthy of consideration. There are too many amateurs with junky sites cluttering up the Web.

Marketing Websites 100

Marketing Websites Traffic Search Marketing Paid Search Agency 100

Writing on the Web

JUNE 11, 2010

Here you go: take the test & experience my world of darkness. It can open your eyes a little bit into an unfamiliar world & hopefully you will understand the importance of having [enhanced] accessibility in your web sites. “Are you ready? Thanks, Jacqueline, for opening our eyes to your world.

Internet Marketing 100

Internet Marketing Tagging Business Blogging Social Media 100

Writing on the Web

MARCH 24, 2011

Set up webcam, test for lighting. It’s not perfect, but it’s good enough, and it was done start to finish in 30 minutes. Using video blogging , you can easily get found by clients who have problems you can fix. Used some content marketing text previously published about how to write a video script.

Video Marketing 100

Video Marketing Digg Buzz Youtube 100

Writing on the Web

OCTOBER 27, 2010

The director tells us that in test showings, the women in the audience were all laughing. In those moments, they are that client, they get it. They are right there in the story. How many of you did that when you watched Meg Ryan fake an orgasm? The men were silent. Maybe they were worried… I don’t know.

Digg 100

Digg Content Trigger Marketing Buzz 100

Writing on the Web

MAY 9, 2011

After Coach X’s assessment testing, John knew he had found the right business coach.&#. Compare those bland statements with this: “After a bout with cancer four and half years ago, John saw his recovery as a second chance at success, and he was determined to make it happen. ““Coach X is there to make me better at work.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

SEPTEMBER 3, 2010

How can you test your assumptions? The drive for self-achievement. The drive for power and influence. The drive to help others. What drives your readers? Do any of these hot buttons seem similar to your clients? Maybe you could push a few buttons to see what reaction you get? Opportunity. Security.

Trigger Marketing 100

Trigger Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 15, 2010

Skim your draft for opening danglers ; test all subjects and verbs for agreement; trace every pronoun to its antecedent; look for unbalanced pairs and series. [For me, this means eliminating excess words, making sure that verb and subject are in agreement, and checking your and you're, there and their, its and it's, etc.].

Digg 100

Digg Buzz Blogger Amazon 100

Writing on the Web

JULY 7, 2010

“This product has only been used in testing and focus groups; here’s some feedback from initial reviewers.&#. If you protect client confidentiality, explain this and include the quote, with something that says because of ethical standards, client names cannot be revealed.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Writing on the Web

SEPTEMBER 19, 2012

Before repinning, test links. And, please, try to avoid stock photos. How to Share. Knowing how to share your content is just as important as what you share. Your pins and repins need to be part of themed, organized boards. Don’t just trust the current description.

Work Management 100

Work Management Content Marketing Peer-to-peer Paid Search Agency 100

Writing on the Web

OCTOBER 5, 2010

Half the subjects chose Pepsi, since Pepsi tended to produce a stronger response than Coke in their brain’s ventromedial prefrontal cortex , a region thought to process feelings of reward.

Advertisements 100

Advertisements Advertising Ethics Copywriting 100