WebMarketCentral

JANUARY 24, 2008

AdWords Optimization Tips: More on Ad Text by the Inside AdWords Blog The Inside AdWords Crew offers advice on mentioning prices or discounts in ads, what elements to test, and how to most effectively track the performance of different text ads. As this post notes, "Research and testing.(has)

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Adwords Paid Content SEM Google 20

WebMarketCentral

OCTOBER 7, 2009

Which element of campaigns is often overlooked, but should be optimized and tested just like ad text or landing pages? How is the AdWords quality score calculated, and what can you do to improve scores in your campaigns? Discover this information and more, here in the first set of the best posts about Google AdWords from 2009 (so far).

Adwords 20

Adwords PPC Tactics Landing Pages 20

WebMarketCentral

OCTOBER 9, 2007

Test, test, test. The recommendations above and those in Dan's article serve as general guidelines, but your company, offering and prospects are unique: in the end, the only way to truly optimize your SEM conversions is through testing several alternatives and then fine-tuning the landing pages that work best for you.

SEM 20

SEM Conversion Rate Conversion Adwords 20

WebMarketCentral

NOVEMBER 28, 2007

I coded, I tested, I read articles and blogs. So, I coded, I tested, I read some more articles and blogs. Continue to code, test, and read some more articles and blogs. This holds true across many if not most areas of business and life in general: manufacturing, research, software development, teaching, cooking.but not SEO.

SEO 20

SEO Tagging Keywords Positioning 20

WebMarketCentral

NOVEMBER 13, 2007

Back in May of this year, I reported the results of a test of the impact on B2B website traffic growth using Web 2.0 This pattern was similar over several B2B websites tested. social tagging. So—how do the numbers look six months later?

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Tagging Web 2.0 Traffic B2B Thought Leadership 20

WebMarketCentral

JUNE 21, 2007

social bookmarking sites at driving B2B website traffic, based on my two-month test, are the mid-tier sites. These sites drove a meaningful though not large volume of traffic across the half-dozen B2B websites and blogs in the test. Here in the second of three posts on the effectiveness of specific Web 2.0

Web 2.0 20

Web 2.0 Tagging B2B Thought Leadership Thought Leadership 20

WebMarketCentral

JUNE 19, 2007

After two months of testing across half a dozen B2B websites and blogs, here is the first of three posts on the performance of individual Web 2.0 In my test, the sites below were the least productive at driving traffic directly—though they were nonetheless helpful for SEO efforts. social bookmarking sites.

Web 2.0 20

Web 2.0 Tagging Copyright Advertising Agencies 20

WebMarketCentral

APRIL 20, 2009

Lead Generation Form Optimization Tips and Tricks - Google Analytics by VKI Studios Darcy Foster explains how to use Google Analytics and Omniture for conversion rate measurement, then provides tips for testing different approaches to improving conversions.

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

WebMarketCentral

DECEMBER 18, 2008

I'm still at the stage of working with selected clients to test this technology, so I can't vouch for the increase in lead capture rates—though I plan to write a follow-up post once I have that data. Docmetrics offers a free trial, so it's easy to test drive the software and draw your own conclusions.

Spyware 20

Spyware Budget Programs Lead Capture Paper 20

WebMarketCentral

MAY 7, 2008

He makes an insightful and very timely argument, particularly given the spate of news articles over the last six months or so from sources like RCR Wireless News , Wireless And Mobile News and TechCrunch about free, ad-supported wireless calling models currently being tested. Why is this relevant?

Paid Search Agency 20

Paid Search Agency Mobile Advertising Blast Campaigns Mobile Marketing 20

WebMarketCentral

MAY 15, 2008

Key considerations include deliverability, reporting, list management and split testing capabilities. Selecting an Email Service Provider (ESP) provides a list of the top 10 criteria to consider when choosing a hosted email marketing platform for your organization. Price makes the list—at number 10.

Email Marketing 20

Email Marketing Marketing Analytics Tools Deliverability Marketing Management 20

WebMarketCentral

JANUARY 23, 2009

King walks the reader through the entire process of keyword selection, ad group design, ad writing, bid optimization, landing page design, quality scores, geotargeting, metrics and analytics, testing and ongoing optimization in a detailed yet easily understood manner.

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

WebMarketCentral

SEPTEMBER 14, 2007

The study is designed to help online marketers set PPC and SEO budgets, forecast results, test online marketing programs, and even (toughest of all)—explain search marketing plans to your client or CEO. Among the key findings: Search marketing continues to grow at an incredible pace, with spending up 39% globally in 2007.

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Cost Per Click Advertising Benchmark Search Marketing CPC 20

WebMarketCentral

FEBRUARY 14, 2007

Webinars can be a powerful B2B lead generation tool, but vendors come with a wide variety of price points and feature sets. Check out several before selecting the best one to meet your unique needs.

Service 20

Service Webcast Vendors Lead Ranking 20

WebMarketCentral

JULY 14, 2008

Test Their Knowledge Quizzes are a relatively inexpensive, easy and fun way to collect leads. People love to be tested on their knowledge, particularly engineering and IT audiences. Also, on content networks, investigate the sites your ads are showing on, particularly those sites which are drawing the best results.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

SEPTEMBER 20, 2007

Track, analyze, optimize and test everything: ad copy, landing pages, keyword bids and response incentives. These best practices include: Use free online tools such as Google Suggest and Overture's Keyword Selector Tool to help select the most popular search terms relevant to your campaign. Write compelling, carefully targeted ad copy.

CTR 20

CTR Adwords Practices Doubleclick 20

WebMarketCentral

MARCH 21, 2007

Webcasting and rich media producer ON24 is beta testing a new portal / directory site for B2B webcasts , podcasts , corporate videos, and online demos called Insight24. With content in over 30 business and technology categories, Insight24 has been called " YouTube for B2B podcasts, webcasts etc."

Youtube 20

Youtube Webcast Video Marketing Lead Ranking 20

WebMarketCentral

SEPTEMBER 2, 2008

Here's a small Excel file I created to test the tool. It's also the future in the sense that the current beta version, while slick, has some bugs that need working out, for example, date-handling. I wanted the months to show exactly as I had typed them, so I set the first column to be a text data type.

Salesforce.com 20

Salesforce.com Business Vendors Tagging 20

WebMarketCentral

MAY 12, 2008

On a test of 12 key search phrases, the website appeared on the first page across Google, Yahoo and MSN for four phrases where the blog barely ranked at all (one 4th-page appearance on MSN).

Small Business Marketing 20

Small Business Marketing Digg SEO RSS 20

WebMarketCentral

OCTOBER 3, 2006

At about a quarter of the way through the test, here are the results: overall site traffic up a whopping 2% (within rounding error). Conversions: flat. Incremental revenue: 0.

Traffic 20

Traffic Opt-in Act-On Internet Marketing 20

WebMarketCentral

FEBRUARY 23, 2007

But item #3 is important to track; these visitors didn't immediately convert to sales leads, but definitely showed in interest in your company or product -- and may very well convert to sales leads later.

Analytics 20

Analytics Landing Pages Blast Campaigns PPC 20

WebMarketCentral

APRIL 21, 2008

Many offer a free test drive so you can check them out before making a commitment. While most services offer the same basic feature set, providers vary in terms of the number and quality of pre-built HTML templates offered, CRM integration options, usability and other factors.

Pricing 20

Pricing Price Comparison Marketing Management 20

WebMarketCentral

NOVEMBER 24, 2008

Social Tagging Sites, Part 7: The Best , June 26, 2007 "Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 Also, I think, the first time on this blog I made the case that SEO is far from dead. #8:

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Web 2.0 SEM CTR Adwords 20

WebMarketCentral

APRIL 14, 2009

SEO Tools from Site Submit Site Submit provides an array of free and fee-based SEO tools including a meta tag generator, link checker, keyword ranking tracker, site search tool, keyword density tool, website testing wizard and more.

SEO 20

SEO Tools Peer-to-peer Best Practices 20

WebMarketCentral

APRIL 7, 2009

Theoretically, yes, but keep in mind that Google's interest is in maximizing its own revenue, not yours, so test and use this tool with caution. He notes that "If you set your maximum CPA bid to the recommended amount, you should see more conversions without much change to your costs." An AdWords Report You Need To Run And Review TODAY!

Adwords 20

Adwords Tactics Tips SEM 20

WebMarketCentral

MARCH 1, 2007

Finally, as Gail Whitcomb notes in her review on Amazon : "The principles of stickiness are examined--an unexpected outcome, lots of concrete details that we remember, emotion, simplicity, and credibility--all packaged in an easily told story format.Exercises, checklists, and other tools are sprinkled throughout the book to help the reader understand (..)

Advertising Agencies 20

Advertising Agencies Amazon PR Paid Search Agency 20

WebMarketCentral

MAY 10, 2007

My test of general-purpose Web 2.0 Slashdot One of the longest-running and most established social tagging sites, Slashdot is exclusively for technical / IT-related news, links and discussion. Dzone A place to post links with title and description, focused on software developer resources and news. Previous articles in this series: Web 2.0

Web 2.0 20

Web 2.0 Tagging Peer-to-peer RSS 20

WebMarketCentral

DECEMBER 29, 2008

No problem, I thought; knock out a keyword list, crank out a few ads, test a couple of different landing pages, keep an eye on things to weed out the bum search phrases and keep bids in line, piece of cake. Same product as before, only they'd made a few tweaks to optimize it for business use. Sweet new white paper to go along with it as well.

SEM 20

SEM Adwords CTR Search Engine Marketing 20

WebMarketCentral

FEBRUARY 25, 2008

One of the most appealing aspects of online marketing is the ability to test and measure virtually anything, in detail and with great precision. You've heard it a million times: "You can't manage what you can't measure." But which metrics are really important? And how can you most effectively use web analytics to make productive changes?

Analytics 20

Analytics Best Practices Blogger Banner Ads 20

WebMarketCentral

JUNE 25, 2008

Social Tagging Sites, Part 7: The Best , June 26, 2007—the summary, after a 60-day test, of which Web 2.0 Social Tagging Sites, Part 4: B2B Traffic Building , May 15, 2007—my attempt to provide a quantitative answer to the question of whether, and how much, tagging content on social bookmarking sites helps drive B2B web traffic.

Web 2.0 20

Web 2.0 Paid Search Agency Advertising Agencies Adwords 20

WebMarketCentral

DECEMBER 3, 2009

Never Get Bored With My PPC Tasks Checklist by PPC People As Amber writes, "This post is dedicated to all the PPC search advertisers out there who think they have done everything to their PPC account and still can’t get the results they need to meet their goals.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

WebMarketCentral

MARCH 23, 2009

SEO Copywriting Tools and Resources by Internet Marketing Blog Following up on his earlier post about 10 favorite free keyword tools , Frank Levert presents eight "free online SEO copywriting tools and resources that can help you write content with more style and vocabulary," including Readability Test (a tool to help determine if you've written at (..)

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20

WebMarketCentral

AUGUST 27, 2007

This point may seem a bit self-serving to the white paper authors (KnowledgeStorm is a syndicator and MarketingSherpa is a publisher), but it passes the common-sense test: the more places in which your content can be found, the more likely it is to be seen. Following up on leads, promptly and properly, is marketing's job.

Paper 20

Paper Lead Generation Privacy Policies B2B Thought Leadership 20

WebMarketCentral

SEPTEMBER 21, 2006

After testing several programs, the most successful turned out to be promoting a white paper in popular trade publication newsletters (such as IndustryWeek ) and promoting newsletter opt-in on the white paper download registration page.

Newsletter 20

Newsletter Effectiveness Opt-out Paper 20

WebMarketCentral

SEPTEMBER 10, 2009

Find the answers to these questions and others here in WebMarketCentral's final list of the best posts on business blogging from the last year. 15 Rules for Business Bloggers by Conversation Marketing The brilliant and often very funny Ian Lurie offers up his list of "rules" for writing a successful business blog, such as "Take the B.S.

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

JULY 13, 2009

but his advice stands up to the test of time. But as General Eric Shinseki said, 'If you don’t like change, you’re going to like irrelevance even less.'”

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

JULY 30, 2009

Tools like HubSpot do a great job of quantifying social media leads, but still have some last-click bias.

Social Media 20

Social Media Paid Content ROI Media 20