The Effective Marketer

NOVEMBER 18, 2011

Looks like a personality test? Funny vs. Taciturn. Outspoken vs. Introverted. Analytical vs. Impulsive. Likes to socialize vs. Keeps to himself. Wordy vs. Concise. Courageous vs. Prudent. Well, it kinda is. Your ‘brand’ has a personality, a voice, a look. When you create content, you have to keep those things in mind.

Content Marketing 100

Content Marketing Brand Identity Branding Planning 100

The Effective Marketer

MAY 3, 2012

By testing and analyzing re-shares and mentions, content marketers can develop intelligent timetables for both scheduled posting and active engagement. Digital marketers can learn a LOT from the newspaper industry on this score: when people know when to expect information, they have a greater appetite for it. Social Sharing. About the Author.

Paper 100

Paper Content Marketing Planning Paid Search Agency 100

The Effective Marketer

APRIL 26, 2012

They then conducted experiments to prove those theories to the test to see which one would emerge as the winning seeding strategy. In their research, the authors encountered four studies that recommend seeding hubs, three recommend fringes, and one recommends bridges.

Viral Marketing 100

Viral Marketing Social Networks Content Network Marketing 100

The Effective Marketer

FEBRUARY 9, 2012

Enables A/B testing beyond landing pages. Marketing automation helps you deliver relevant information over time to keep leads interested, engaged, and educated until they’ve made that decision” Besides, marketing automation also helps to: Raise open and click rates. Creates new landing pages easily. Shorten sales cycle.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Marketo Banner Ads 100

The Effective Marketer

AUGUST 10, 2011

Want a good way to test your assumptions? As journalists usually say, “don’t bury the lead&#. Are we providing action points for the reader? Is there a “call to action&# clearly defined that is immediately obvious and enticing? Get someone in your office outside the marketing department to read the content you just created.

Content Marketing 100

Content Marketing Content Marketing Design 100

The Effective Marketer

JANUARY 27, 2014

But don’t take my word for it, I encourage you to make your own tweaks and test. There is a ton of other examples out there you can check out and look at your company’s own webinar registration pages. Here are what I consider to be best practices. Make sure the title of the webinar is prominently displayed on top.

Landing Pages 100

Landing Pages Webinar Metrics Practices Best Practices 100

The Effective Marketer

JANUARY 19, 2012

That includes paying attention to comments on your blog , using your Facebook Fan Base to test new ideas, monitoring Twitter feeds, and more. I strongly believe that traditional marketing tactics can be greatly enhanced by using digital tools and when it comes to market research, social media channels should be top of mind.

Focus Group 100

Focus Group Copyright CMO Social Media 100

The Effective Marketer

JANUARY 17, 2012

Conduct the “three second” test. The Blogger’s Guide to Online Marketing includes 31 chapters of blog and business building insight, including chapters such as. Understand the competition. Understand your monetization options (how you make money). Organize and plan products. Survey your customers. Know when to stop marketing.

Online Marketing 100

Online Marketing Planning Blogger Template 100

The Effective Marketer

FEBRUARY 10, 2011

Test them, see if they work, then be the judge. Also, MailChimp is now known to be used by large corporations (they focus on SMB market) therefore the data may not take into account larger organizations. As with all analysis and reports out there, you have to take all of the recommendations with a grain of salt.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

JULY 13, 2011

Tweak your landing page, and test different versions. Collect and Engage : make sure you have a way to collect information from those interested in learning more about your products or services, and have a process that will make collecting such information easy on you. Plan for the success, and for the failure : be prepared, and react fast.

Viral Marketing 100

Viral Marketing Planning Bandwidth Landing Pages 100

The Effective Marketer

JUNE 23, 2009

They always have great content based on lots of testing they’ve done and publish their results frequently. Since I’ve seen their reports and webinars in the past, the presentation about calls to action and landing pages was more of a refresher.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

FEBRUARY 7, 2012

Test, Test and Re-Test. Of course, if you’re going to do any of the above changes, you want to test them as thoroughly as possible. Most email service providers offer an easy way to split A/B testing where you send out slightly different emails to various groups and see which are the most effective.

Email Marketing 100

Email Marketing Campaigns Template Merchandising 100

The Effective Marketer

JULY 5, 2009

Far from exceptional (I am a very harsh critic) and very focused on basics, I nonetheless had some great insights and came out with great action-ready items I am putting to the test at work. The ultimate test is whether the reader acted on your call to action. As long as your copy is engaging, your readers won’t mind.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

MAY 1, 2012

The emphasis on creating quality content has increased markedly since Google put the hammer down on many old tried and tested SEO tactics. Note: This is a guest post by David Tully. See his bio at the end. Below I have listed 10 tips on how you can promote your website through content.

Promotion 100

Promotion Marketing Websites Tips Curation 100

The Effective Marketer

AUGUST 12, 2013

Testing new ideas or product variations. With so much information at our fingertips ignoring this data available to us is letting an opportunity for real insights into your business pass by. Creating a simple survey and using email to facilitate responses can produce valuable insights for small business.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Customer Surveys 100

The Effective Marketer

AUGUST 12, 2013

Testing new ideas or product variations. With so much information at our fingertips ignoring this data available to us is letting an opportunity for real insights into your business pass by. Creating a simple survey and using email to facilitate responses can produce valuable insights for small business.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Customer Surveys 100