Industrial Marketing Today

JULY 14, 2016

Back in 2014, Forrester had published their research report titled B2B Content Fails The Customer Engagement Test. Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. This is not a new problem.

Content Marketing 60

Content Marketing Forrester Content Custom Publishing 60

Industrial Marketing Today

FEBRUARY 12, 2012

This lead nurturing strategy is very effective because you save your customers valuable time in finding the right parts and speeding up their design, testing and new product introductions. Speed to market is a valuable competitive advantage in many industries.

Lead Nurturing 60

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 60

Industrial Marketing Today

MARCH 3, 2012

Write blog posts about your own internal test results (as long as you are not giving away trade secrets). Write about unusual, unique or off-the-menu applications of your products. Post about a special challenge that you were asked to solve by a customer. Ask your design engineers to talk about their experiences during product development.

Trade Show 60

Trade Show B2B Thought Leadership FAQ Thought Leadership 60

Industrial Marketing Today

FEBRUARY 12, 2011

CSC Scientific Blog – a blog about test equipment. These are some more industrial and engineering blogs that I found and liked: Nikon Metrology – manufacturers of a full line of metrology products. Kinetic Die Casting Blog – makers of aluminum die casting parts. Kubotek – developers of 3D geometry-based engineering software.

Co-Registration 60

Co-Registration Paid Search Agency Companies B to B 60

Industrial Marketing Today

NOVEMBER 16, 2011

Organic SEO based on this tried and tested principle will never be susceptible to Google’s frequent algorithm changes. Stick to creating original content that your human readers will find relevant to their search terms, persuade them to take action and let the search engines follow.

De-duplication 60

De-duplication Google SEO Blogger 60

Industrial Marketing Today

APRIL 3, 2011

More importantly, they allow you to monitor, test and refine your content for optimal results. This usually involves providing them with highly personalized and relevant content at each step. Customer Relationship Management (CRM) and Marketing Automation applications have made it easier to automate many of the steps.

Planning 60

Planning Work Management Marketing Automation Services Marketing Management 60

Industrial Marketing Today

APRIL 23, 2012

a global leader in the manufacture, distribution and service of electronic test tools, biomedical equipment and networking solutions. Here is a brilliant example of humanizing an industrial product with a healthy dose of humor. Watch “It’s a Tight, Tight World!” video from Fluke Corp., Click here to view the embedded video.

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Peer-to-peer Work Management Content Marketing Marketing Management 60