B2B Memes

MAY 9, 2012

In gauging how to handle social media, maybe what journalists need is not so much a standard of professionalism as a kind of Turing test. The test is not whether the content is dryly factual or snarkily silly, superbly impartial or grossly biased. Instead, the test should be whether the prose is truly personal.

Twitter 100

Twitter Social Media Advertising Mediums Marketing Report 100

B2B Memes

JULY 3, 2012

But what interests me is the four-part test they use to assess companies. Could it be adapted to individuals as a way of testing their own digital chops, I wonder? My concern here is with adapting these four tests to individuals—and particularly to editors and journalists. Journalism, Professionalism, and the Turing Test.

Marketing Proposals 100

Marketing Proposals Budget Programs Advertising Mediums Social Media 100

B2B Memes

JUNE 7, 2012

The analytical tool used by the study is the Flesch-Kincaid readability test , which, as Daum puts it, associates long words and sentences with higher grade levels. So Daum seems to be in favor of readability, but blithely tosses aside the Flesch-Kincaid test as useless. Flesch-Kincaid doesn’t reward long words. It penalizes them.

Lead Ranking 100

Lead Ranking Lead Scoring Studies Press 100

B2B Memes

OCTOBER 9, 2012

Try This Test. As publishers, if we want to interact with them, we have to be able to deliver our content when they want it, where they want it, and how they want it. Such dexterity is only possible by going digital first. Related posts: Are You Highly Digital? A Lesson from the Digital Productivity Terrorists.

Advertising Mediums 100

Advertising Mediums Distribution Efficiency Course 100

B2B Memes

OCTOBER 9, 2012

Try This Test. As publishers, if we want to interact with them, we have to be able to deliver our content when they want it, where they want it, and how they want it. Such dexterity is only possible by going digital first. Related posts: Are You Highly Digital? A Lesson from the Digital Productivity Terrorists.

Advertising Mediums 100

Advertising Mediums Distribution Efficiency Course 100

B2B Memes

JUNE 18, 2012

The contrast between these two attempts at curation suggests to me a test that any writer should apply before blogging about another person’s story: Are you are genuinely engaged with it? I can’t find similar motivations in the pedestrian article Hammock criticizes. It’s simply the output of an aggregation serf.

Curation 100

Curation Aggregators Act-On Guidelines 100

B2B Memes

NOVEMBER 5, 2011

MUD day 5: When I embarked on this month of daily, rapidly written blog posts, I knew my tolerance for typos and other errors would be sorely tested.

Paper 100

Paper Demand Optimization Media 100