Trending Sources

How to Cultivate a Culture of Testing

Modern B2B Marketing

Author: Alex Rynne A/B testing is like putting together a puzzle: you need to test and iterate until you optimize  every component of your campaign, including captions, images, and calls-to-action (CTAs). You won’t know until you taste test each one, and this is the process for each and every campaign we run at LinkedIn Marketing Solutions. Testing b2b Consumer

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User testing the world

Beyond

Our new remote testing set up lets us run user testing programmes across the globe from the comfort of our own offices

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How You Test Your Marketing Is Just As Important As What You Test

It's All About Revenue

A Methodology to the Madness Optimization testing is key to successful digital marketing. It is a process that involves collaboration across teams, careful campaign coordination and orchestration, the right testing platform, and a willingness to constantly learn about your customers. So, should you use agile or waterfall to run optimization tests? Testing & Optimization

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A/B Testing: One of Your Most Effective Deliverability Tools

Act-On

There have been lots of discussions about A/B testing (many in this very blog ), but not many have captured one of the better benefits it provides: better deliverability , and better Inbox placement. So what does A/B testing have to do with reputation? Well – A/B testing is a step toward engagement. What is A/B testing? (If you know what A/B testing is, you can skip this section and go on to the next to read about its effects on deliverability and tips on how to use it for engagement. In the traditional A/B test, the tester randomly splits a group in two.

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[Ebook] Why You Can’t Live Without A/B Testing

Modern B2B Marketing

Author: Renata Bell Not exactly sure what A/B testing is? Have you heard whispers around the office of “Let’s test this” or “Let’s test that,” but you’re not really sure what your peers are talking about—but wish you did? An A/B test is when you test a control group against another variable. But in reality, when the test was actually run, it didn’t!

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Always Be Improving: The 5 Rules of A/B Testing

Modern B2B Marketing

Author: Matt Zilli There are two types of marketers in this world: The 2 percent who would happily A/B test all the livelong day, and the 98 percent who emit an audible groan every time the topic gets raised. The latter group — the vast majority of marketers — complains: “I know I should be testing more, but…”. Always Be Testing the Market. Then test for them. 4. 

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7 Conventional Landing Page Design Tactics You Should Still Test

Hubspot

The genius of A/B testing your landing pages is that it allows you get a little bit crazy without making a permanent error. To get the big wins, you need to test even when the answers seems obvious. Landing Page Design "Best Practices" You Should Still Test For Yourself. 1) Minimalistic Design. In both of these examples, the pages tested tended to have a low share rate.

Take the test. Do you have a social media addiction?

grow - Practical Marketing Solutions

Let’s start with this simple test. The real test. Illustration courtesy of bigstockphoto.com The post Take the test. Let's start with this simple test. The real test. By Kerry Gorgone, {grow} Contributing Columnist “I can unplug anytime I want,” you think, closing your laptop with a sense of satisfaction. It is. But first, a few plain facts. Unplug! It is.

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Email Marketing: Do you test your legacy marketing?

B2B Lead Generation Blog

joined Chris last week at MarketingSherpa Email Summit 2014 for his session on how making some changes to Tennant’s email program transformed the team’s marketing efforts. A key component of the change Chris covered was testing subject lines for a new email campaign. Before we get started, let’s review the research notes for some background information on the test.

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How to create a direct mail test matrix

Direct Response Coach

Testing is the path to success in direct mail. Generally, testing involves just two elements – testing one item against another … such as two different mailing lists, or two offers, or two formats or two messages or two of anything else. This is known as an A/B split test. You select the two items [.].

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Lucky Seven! 7 Elements to A/B Test in Your Digital Ads

Modern B2B Marketing

What is the process called? A/B testing! A/B testing is the strategic process of comparing two versions of creatives, ad copy, headlines, etc. Examples of A/B Testing in Digital Ads. Even though I have worked in online marketing for nearly 10 years, I am still surprised by some of the results I see from A/B testing. Below is another example of A/B testing in digital ads.

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Learn to create effective content by putting it through the RITE test

grow - Practical Marketing Solutions

Here’s a proven method to consistently create effective content: Put it to the RITE test. The post Learn to create effective content by putting it through the RITE test appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. RITE is an acronym that stands for Relevant, Interesting, Timely, and Entertaining. Let’s take a deeper look. Relevant.

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Tips for Testing and Measuring Marketing Campaigns to Improve Results

bizible

To improve your results, it is very important to take the time to regularly test your marketing campaigns and analyze the marketing metrics that matter (which include more than just the number of leads you receive from a campaign). Read on for some ways you can go about testing and measuring your marketing spend in 2017. Split Test Your Content Marketing.

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Crowdfunding 101: Testing the Waters with TeeSpring

grow - Practical Marketing Solutions

crowdfunding stress test. There is, however, an alternative way to test your messaging and interest in your product before you launch a full camapign. Instead of doing an entire campaign for a range of different rewards, use the T-shirt sales site, TeeSpring , to sell only this one reward and test the reception to your idea. Testing the market through T shirts.

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The Fatal Flaw of A/B Testing

grow - Practical Marketing Solutions

In an A/B test, I have no doubt that this would have decreased the number of cancellations. What an A/B test doesn’t show, though, is how much a customer hates you for it. …it misses the human element. mean, that’s not the only thing flawed about A/B tests. Email test group B: 30 out of 1000 (3%) success rate. We’re all going to go with test group A, right?

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4 Basic A/B Testing Tips for Beginners

Hubspot

Even for those of you seeing improvements, you can always do better. A/B testing is the answer for optimizing your email marketing and landing page performance. This post will cover the different email and landing page elements you should be testing, some best practices for A/B testing, and the importance of acting on your findings. Do not cut your A/B tests short.

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Quality Assurance Testing Is Not Optional

ANNUITAS

Several rounds of testing and proofing are best to not only catch every error, but to make sure that every previously identified correction has been implemented. This is why its imperative to test your emails across multiple platforms and email clients to ensure the user experience remains the same. The post Quality Assurance Testing Is Not Optional appeared first on ANNUITAS.

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4 Common A/B Testing Mistakes (And How to Fix Them)

Hubspot

Enter A/B testing : one of the easiest and most popular forms of conversion rate optimization (CRO) testing known to marketers. The trouble is, small mistakes made during A/B testing can lead to round after round of incremental optimizations that fail to producing meaningful results. Common A/B Testing Mistakes (And How to Fix Them). The Fix: Run an A/A test.

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7 User Experience Tests to Do When Redesigning Your Website

Hubspot

To ensure the process goes smoothly and that your end product is the best it can be, test early and test often. In order to be sure that you get the most out of your new website, here are seven user experience tests to do during the process of a website redesign. 1) Competitive Analysis. Wireframe testing also comes in handy once the website is completely designed.

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Email Deliverability Testing – Why, When and How to Test

ANNUITAS

Every marketer will tell you that testing is one of the most important aspects of a successful email program. There are so many tests to run – A/B testing, subject line testing, content testing, time of day testing, etc. The However, deliverability testing should always be part of every email marketer’s toolkit. Seed list testing-.

On A Personal Note… – Email Testing

Haley Marketing

We recently had a client with multiple offices that was seeing a decrease in their click through rates for their monthly email newsletter.  It’s not that uncommon an occurrence but one that takes a bit of testing to determine the root cause including: Bad list – because this client still had good open rates (12-18%) we figured this wasn’t the cause. for your company.

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The A/B Testing Checklist You'll Want to Bookmark

Hubspot

Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests. CRO testing can be valuable because different audiences behave, well, differently. But these tests can also be complex. One of the easier (and most common) types of CRO tests is called an A/B test. How A/B Tests Work.

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Putting it to the Test: Never “Redesign” Your Website Again

Modern B2B Marketing

If you make design changes without testing their effect on your key metrics, you could be in for a nasty surprise. If you don’t actively set out to manage the risk – by continuously testing key changes – you could lose a lot of money. Mitigating the risk of a redesign can only be accomplished with rigorous conversion rate optimization testing of each of the main changes.

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ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns

Marketing Action

Testing is essential for optimizing your email campaigns; you want to find the combination of design and content that does the best job of enticing your audience and spurring them to action. Automated email testing lets you take some of the risk out of trying new things. Preheader : Test to see whether an email performs better when there’s a preheader. Testing can tell you.

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You’re an Educational Institution, So Test, Test, Test!

Fathom

It’s not what you are doing, but what you aren’t doing: testing. Students spend every day studying for tests that help them to prepare for the future. Your faculty is guiding them on this journey and encouraging them. I am here to encourage you to do the same by testing your university’s website and digital assets. There is no way to know if you aren’t testing. A.B.T.:

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5 Things Many Marketers Forget When Running A/B Tests

Hubspot

Let''s A/B test it" is the new "Let''s circle back on that.". Synergy and circling back usually only result in the appearance of doing work, while intelligently testing techniques and generating actionable data actually helps you accomplish your business goals. But the key word there is intelligently, since A/B tests are easier to mess up than the New York State bar.

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Testing Event Technologies at EventLab

Earnest about B2B

To test and explore what’s cutting edge in the event world to the benefit of organisers and attendees a like. Recently we hosted London Business School at EventLab – a showcase of event technologies. The purpose? We hosted EventLab because it’s become clear that as time out of the office is becoming more precious, events need to step up the game in order to add real value. It’s that easy.

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What “test and learn” looks like in practice

Biznology

One of the core attributes of an effective digital team is a focus on creating a “test and learn” culture. But there are really only a small handful of questions you need to answer, that you must have the data for, to ensure you’re well positioned to effectively test your digital marketing activities and learn from those tests. Exactly what it sounds like.

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The 15 Best Special-Purpose SEO Tools

Webbiquity

Showcase reviews: Kissmetrics. 6) Google Mobile-Friendly Test. Sample review: “The Google Mobile-Friendly Test allows you to earn a “Mobile friendly” label below your organic search results when you pass the comprehensive mobile efficiency test. Google Review Count:  600. Pricing:  free. Google Review Count:  290. Pricing:  free. Google Review Count:  282. Pricing:  $97.

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What To Do When You’ve Run Out Of Testing Ideas

It's All About Revenue

If you’re running a testing program to optimize your customers’ experience, you’re already doing things right. Gaining valuable insights through testing will set you apart from your competitors and give you an edge on satisfying your audience. For example, have you done tests in the checkout funnel that work through every form field section?

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Intent Data Basics: Where It Comes From, What It's Good For, What To Test

Customer Experience Matrix

How do you test it? On the simplest level, you just apply the intent data to whatever type of program you’re testing (sales qualification, prospecting, lead scoring, reactivation, personalization, etc.) It lops a whole layer off the top of the funnel and finally lets you discard the wasted half of your advertising. But intent data is a complicated topic. What is intent data?

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Landing Page Best Practices You Should Still Test For Yourself

Hubspot

Wouldn''t it be nice if people in your industry did some A/B tests, talked about or published their results, and then you could just replicate their tactics and get the same results? While best practices can give you a great jumping-off point, if you really want your business to be successful, you''ve got to put these best practices to the test. Navigation vs. No Navigation.

Is Big Testing the Future of Marketing?

B2B Marketing Insider

This post hits on all those topics and asks if Big Testing is the future of marketing. wear two hats at the crossroads of marketing and technology. I’m the co-founder and CTO of ion interactive , a marketing software company that provides a SaaS platform for creating and testing post-click experiences. The post Is Big Testing the Future of Marketing?

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Drive Leads, Qualify, Nurture with Personality Tests

It's All About Revenue

Enter the “personality” or “persona” test. persona or personality test  (sometimes called an “assessment”) is a series of topical questions structured to match people with specific personalities, patterns, or identities based on their responses.  Drive leads and qualify them more rapidly with personality tests. Nurture leads and reduce time to purchase with personality tests.

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Blog Design Blink Test: Simple, Easy Navigation

Writing on the Web

In order to impress visitors and showcase your business expertise, your blog must pass the “blink” test. Layout and the use of colors (contrast), fonts, and features are critical for the blink test. As I mentioned in my previous post , your blog design must incorporate three critical elements: Branding/Personality   (Banners, logo, photos). Navigation/Simplicity. Your picture.

Start A/B Testing Your Email Marketing Campaigns Like A Mad Scientist

B2B Marketing Insider

The post Start A/B Testing Your Email Marketing Campaigns Like A Mad Scientist appeared first on Marketing Insider Group. I’ve always told people being a marketer is like being a mad scientist. We’re all in dark, damp labs working up the next lead generating creation. The only difference is we don’t have an Egor by our side. Or maybe your offices look different than mine. Marketing Strateg

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A/B Testing: Optimize Your Emails and Landing Pages and Improve Conversions

Marketing Action

That’s why testing is a critical aspect of developing digital marketing campaigns. Testing is a proven method to find the best combination of design and content so you can attract your audience and get them to take action. You have to test, test, and test again. And that’s not too surprising, since testing takes a lot of the risk out of trying new tactics.