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Measure, Test, Measure: A Proven Framework for Better Data-Driven Decisions

Vision Edge Marketing

One proven process to improve customer-centricity and other strategies that has gained prominence is the “Measure, Test, Measure” framework. Successful companies like Amazon exemplify the power of Measure, Test, Measure. The test phase isn’t testing for the sake of testing.

Training 246
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Crafting Irresistible Subject Lines with A/B Testing

SendX

Learn the art of A/B testing your email subject lines to understand what your audience really likes to see from your brand. Boost your email open rates.

Open Rate 221
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What Is Split Testing? Best Split Testing Tools and Strategies

Optinmonster

That’s where split testing, or A/B testing, comes into play. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. In this article, we’ll cover everything related to split testing, sharing insights, and best practices.

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Understanding A/B Testing for Email Marketing (Definition and Best Practices)

SendX

As email marketers, we constantly juggle with design aesthetics, captivating copy, and that ever-elusive perfect subject line. But, how do we truly discern which element elicits the best response from our audience?

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100 Pipeline Plays: The Modern Sales Playbook

Apply tested plays to your funnel - Use real-world scenarios, triggers, actions and expected results to improve your entire funnel. Use our proven data-driven plays to grow your pipeline and crush your revenue targets. Close more deals with these winning plays!

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Frequency testing: The key to unlocking more email revenue

Martech

It’s because, once upon a time, someone on the email team set up a test to determine what would happen if the brand increased email frequency from one campaign per week to two. Keep testing until you find the tipping point — and you will find it. Hence, the need to set up frequency testing before diving into change.

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What Is A/B Testing? Boost Your Website's Performance

RebelMouse

This guide covers A/B testing, its definition, advantages, and real-world applications. We will also go over how A/B testing works, ways to implement it in your SEO practices, and common roadblocks that may come up when evaluating test results. Now, let's see how A/B testing can improve your website’s performance.

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018.

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The Best Sales Forecasting Models for Weathering Your Goals

It’s recommended to test out which one is best for your team. Every sales forecasting model has a different strength and predictability method. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

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The 7-Step Guide to Sales Acceleration for B2B Marketers

Packed with insights, examples and best practices, these tried and tested strategies provide a framework to help you design and deploy an effective sales acceleration strategy for your business. Give your sales acceleration formula a makeover with our 7 wildly effective strategies that drive revenue.

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7 Secrets of Effective Management for Remote Employees and Teams

Processes tested by other companies, alongside extensive research, have revealed several “secrets” that many organizations overlook when developing their virtual team management approaches. Putting these processes into practice can help provide clarity when teams collaborate in real-time.

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Mapping Personas in Your Marketing to Maximize Value

Speaker: Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales”

Marketers sink time into primary research, testing and documentation. Developing & utilizing Personas is hard work! We use Personas for messaging but then lose steam and focus regarding the segmentation part of our strategy. We rely on titles, company size and industry to define personas – but there is so much more!

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How to Improve Email Deliverability and Optimize Each Send

But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with. We’re here to help.

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Put Your Data to Work: The Complete Playbook

An interactive quiz to test (and refresh) your knowledge of different data types and how they help your organization. This playbook contains: Exclusive statistics, research, and insights into how the pandemic has affected businesses over the last 18 months.

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

You know your company’s purpose, mission, and vision. You’ve got the elevator pitch down pat. You can even name the organization’s values. You’ve got a solid brand strategy… so now what?