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Better Together: Digital Transformation and Advantageous Excellence

Vision Edge Marketing

When coupled with the principles of advantageous excellence (AdvEx), digital transformation becomes a catalyst for continuous improvement, agility, and long-term success. By weaving digital tools into iterative processes, your business can achieve operational efficiency, respond agilely to market changes, and drive continuous improvement.

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As lead gen grows on social media, marketers discuss what’s working

Martech

Conditional logic can also be used to control the questions, which helps identify the right prospect for a campaign. As for re-marketing to LinkedIn members on Facebook, Schiele said it works some of the time, but if it isn’t working, move on. “If More questions? More personal questions? Isn’t this digital marketing heresy?

Lead Gen 103
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Sculpt Your Way to “Advantageous Excellence” Via Iteration | What’s Your Edge?

Vision Edge Marketing

The concept of iteration is much like a masterful sculptor chiseling away at a block of stone to reveal a magnificent work of art. When we’ve been asked how advantageous excellence and operational excellence differ, we compare them in terms of focus, principles, goals and measures. See the table in the blog article.

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How BODs Can Architect Better Strategic Customer-Centric Designs | What’s Your Edge

Vision Edge Marketing

The concept emphasizes placing the customer at the core of business operations, anticipating their needs, and creating exceptional experiences to sustain long-term value for both your customer and your organization. Anyone who has ever worked in a Sales-centric company can appreciate the internal chaos this approach can create.

Design 223
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B2B Marketing in Pandemic Times: Here’s What to Do NOW (Research)

Webbiquity

” Though the vast majority remain optimistic about the long-term future for their enterprises, they need help getting through the current, extremely challenging times. Conditions are changing quickly, and marketers need to keep up. Conditions Are Changing Quickly. Here are three more key takeaways from the study.

Research 345
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Sales Contracts: Elements, Process & Best Practices

Salesforce Marketing Cloud

They detail the scope of work/product and the conditions of the sale to prevent misunderstandings between the buyer and seller. A sales contract is a legally binding agreement between a buyer and seller that outlines the mutually agreed upon terms of a transaction. Where can one use a sales contract?

Process 110
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Stop doing short-term digital campaigns

Biznology

Regular readers know my work focuses on building more relevant content for the target audience. But there is one simple thing you can do right away to get more relevant content in front of your target audience: Stop doing short-term digital marketing campaigns. If this is your situation, the culprit is short-term campaigns.