Sales Intelligence Tools: A Guide to Predictive Prospecting
Zoominfo
MAY 25, 2022
Opportunity data means favorable conditions, such as a financing round or a new C-level officer. Account-Based Strategy Requires a Solid ICP Any account-based sales and marketing play is going to require a dependable ICP, and the first step is to identify and understand who you’re targeting, both in terms of accounts and contacts.
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