The Effective Marketer

JANUARY 7, 2011

And, if you’re interested in looking at some different formats for creative briefs, check out this blog post on creative brief template review. While they don’t settle the discussion, are good sources for inspiration nonetheless. You can follow any responses to this entry through the RSS 2.0 United States License.

Creativity 100

Creativity Planning Work Management Marketing Management 100

The Effective Marketer

MAY 27, 2015

I’ve seen numerous examples of battle cards and provide some templates for you at the end of the post. Other sources of data collection you should look at are trade publications, discussion forums, trade shows (attending competitor’s presentations), webinars and the like.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

The Effective Marketer

JANUARY 11, 2010

Excel Template for vendor comparison: you can download and use my template as a starting point. Just because a vendor has a great way to create dynamic content for newsletters, it won’t matter if you don’t usually send out newsletters. You get the point. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

MARCH 22, 2012

SiriusDecisions has a B2B Persona template they use which you should consider for your next content creation project. The Complete B2B Persona. Buyer personas are all the hype again, and for good reason. They are the first step in your content planning process. Here are the key things they look at when creating the persona: Job role.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

The Effective Marketer

MARCH 9, 2010

After searching a bit on the web I couldn’t find any “email design gallery” or something like it that would show me different email designs. Sure, our email marketing software has some canned templates but they are very bland. I was looking for some real-life good looking HTML emails I could use as a reference.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

APRIL 29, 2011

Making the Conference Count If you really want to make the most out of your trade show, conference, or other learning event you attended, you have to be prepared to act when you get back to the office. All the good intentions you had of applying what you learned when you were out end up being nothing but notes in a drawer.

Conference 100

Conference Effectiveness Marketing Budget Creation Work Management 100