Marketing Interactions

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Misconceptions About B2B Buyer Personas

Marketing Interactions

In other words, they are profile templates (fakes) masquerading as personas. Just don’t believe that simple one-slide templates with high-level pablum are going to get you there. There are two potential conclusions I draw from the above circumstances: Marketers are fibbing about actively USING buyer personas.

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The Relevance Maturity Matrix Helps B2B Marketers Close the Gap

Marketing Interactions

Social sharing options are also commonly included on email templates used for nurturing programs and demand generation. Even the corporate website now includes the capability to share content and comment on the company blog, if not elsewhere.