B2B Marketing Traction

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3 Scary Truths about WordPress to Keep You Up at Night

B2B Marketing Traction

The advent of open source, templated WordPress websites that non-programmers can create and maintain has been revolutionary. Many templates and plugins are free, which can be very cost-effective. WordPress templates or plugins can result in a bad website. There are good templates and plugins and bad ones.

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12 Steps and the Skills You Need for Your WordPress Website Update

B2B Marketing Traction

You just choose a template, install it, and tweak your existing content to make sure all is working, right? Select a WordPress template. The template is the outward-appearing skin and behind-the-scenes dashboard that supports the planned features and look and feel that you specify in the website plan. Wait, hold on a minute!

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One Big Reason Your Email Marketing Fails: It’s Not Responsive

B2B Marketing Traction

The easiest way to make your emails responsive is to use one of the many email utilities and select an email template that was designed to be responsive. Mail Chimp is one of the newest email utilities with very easy-to-use templates. Read their instructions for choosing a responsive design here.

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Google Mobilegeddon: Don’t Panic, Here’s What You Need to Know

B2B Marketing Traction

Your developer can just change to a responsive template. But, for the most part, a template update on WordPress is a matter of changing the template and checking all pages and features to make sure that everything works and displays properly. If you use a technology platform like WordPress, you are in luck.

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The Benefits of a One-Page B2B Marketing Plan

B2B Marketing Traction

To help you with your planning, we’ve developed a marketing plan template for you to use for your own marketing. Download our free one-page marketing plan template here. It’s time, and the one-page marketing plan can help you accomplish your goals. If you need help planning your marketing, contact New Incite today.

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5 Ways to Systematize your eNewsletter Production Process

B2B Marketing Traction

Make a template for newsletter content. Set up your email template with each element in the same place each issue, so you don’t have to redesign the eLetter each time. Keep a folder where you can jot down article ideas and other content to fit your template. A favorite recent photo, a recipe, a meaningful quote or a joke.

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11 B2B Website Mistakes and How to Avoid Them

B2B Marketing Traction

Whether you’re using graphics for your template’s page banners or home page sliders, you should have professionally designed graphics. Make sure your developer and designer know how to streamline the programs (or minimize plugins if you’re using a template such as WordPress) and optimize graphics for peak performance.