Phoenix Rising

Trending Sources

YouTube Views Don’t Matter – Here Are 5 Metrics That Do

Act-On

“Wow, that YouTube video has got more than a million views already!” The YouTube view count is probably the most well-known statistic in social media. But the real truth is YouTube views don’t matter. Everyone has seen those skippable pre-roll videos on YouTube, right? Trying to get ranked higher on YouTube by getting more views. Not true.

This Week in Content Marketing: The Future of Television Advertising Is Native

Junta 42

We then turn our attention to new research from Google that “proves” advertisers should spend a lot more on YouTube ads, and we praise NBC’s decision to incorporate sponsored content into its popular Saturday Night Live TV show. The post This Week in Content Marketing: The Future of Television Advertising Is Native appeared first on Content Marketing Institute. This week’s show.

Interactive video for sales just got a big boost from Apple

Biznology

That’s changed with the advent of YouTube annotations and the availability of easy-to-use platforms like HapYak. In a wide-ranging report, The Future of Video , Feng Li  of London’s Cass Business School  writes that “video is not simply an important part of the online experience. Increasingly, video is the internet.” It’s more like an app. That’s engagement. Like this post?

Video 91

How to Get Results from YouTube Ads (Hint: It’s Not Advertising)

Act-On

Most YouTube ads do not deliver a measurable ROI for advertisers. This is because most of the pre-roll ads (YouTube calls them “in-stream ads”) we see on YouTube are geared only towards raising brand awareness – they’re designed to get reach and attention, but not conversion. You can create highly targeted YouTube campaigns towards specific demographics.

Infographic: How to Build the Perfect YouTube Channel

Contently

If you’re hoping to snag a young audience, you need to be on YouTube. In 2014, Variety reported that teens prefer YouTube stars to mainstream celebrities and movie stars—and those YouTubers wield a much larger influence. If you want to be part of that influence, it’s time to create a YouTube channel of your own. Media Infographic video YouTube

Six Seconds? Bah. YouTube Says Long Videos Sometimes Work Better

Hubspot

But over at YouTube, they’re finding shorter isn’t always better. “It’s kind of counterintuitive,” says Vanessa Pappas, Global Head of Audience Development at YouTube. Possibly there’s a shift taking place from thinking of YouTube as a place for snackable content to thinking of it as a place for more engaging content, and more storytelling.”. How to Succeed on YouTube.

Content Marketing Showcase Series # 10 French Connection YouTube Channel

Connect the Docs

YouTube is one great social networking tool that helps brands to reach out to their customers in real time. Fashion retailer French Connection knew how often its target audience was asking this question, and happily responded by creating a YouTube channel: Youtique. There are videos that discuss fashion trends, fashion tips, as well as its television commercials. Description.

Internet video killed the TV star. The rise of YouTube for B2B advertising

Earnest about B2B

“By the time you finish reading this sentence, users around the world will have uploaded another eight hours of video to YouTube.”. No longer the preserve of cats playing musical instruments , YouTube has become one of the most exciting and sensational media sharing websites in the world. Communities of millions and brand new stars. The VIP effect: advertising & exclusivity.

Marketing Made Simple TV “Television on the Internet”

Fearless Competitor

Let me also explain why we standardized on Vimeo rather than YouTube for the show. YouTube is a VERY popular site, but the stats it provides is very limited – such as views, subscribers and countries visiting. Clearly, Marketing Made Simple TV needs to be on YouTube (we are), but it does not provide useful metrics for sponsors. Have you seen it? Kelly Olexa. roll content.

What We Can Learn From The Most Shared Videos Of 2013

WindMill Networking

YouTube has released its list of most viewed ads of 2013. One thing that I find interesting is that YouTube’s list of top viewed ads and Unruly’s list of most shared ads are not exactly the same. Video advertising Jeff Gordon Kmart Pepsi Max Sears Super Bowl advertising Television YouTube Chances are pretty good that you have seen at least one, if not more, of them.  think … Continue Reading What We Can Learn From The Most Shared Videos Of 2013 by Jayson Duncan - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource.

BuzzFeed, CNN, and YouTube Plan Online Video Channel, and Other Marketing Stories of the Week

Hubspot

This week, a number of companies including Twitter and YouTube have launched new services and technologies to help bring advertising back from the dead. BuzzFeed, CNN, and YouTube Plan Online Video Channel, From The Wall Street Journal. In an effort to become the go-to media hub for young adults, BuzzFeed has partnered with CNN for a brand new channel on YouTube. Yahoo!

Five new content forms rocking the marketing airwaves

grow - Practical Marketing Solutions

NBCUniversal  has started creating exclusive television programming for Snapchat. Content Marketing corporate communications Infographics innovation Mobile marketing visual communication YouTube and video ceros content marketing digital innovation infographic tools mobile marketingBy Mark Schaefer. Here are five that caught my attention. Interactive dynamic video. link].

The business case for unbranded content

grow - Practical Marketing Solutions

The company created an unbranded television commercial encouraging people to visit a “ Why So Awake ” website: The website discusses new research on the causes of insomnia and encourages them to talk to their doctor about alternatives. million times on Buzzfeed alone and has earned more than 110 million views on YouTube. Turns out, there could be some very good reasons.

Case 109

One person can change the world. Thank you, Internet

Biznology

Maybe the revolution will not be televised but it will certainly be tweeted.  If you thought “it only takes one person to change the world” was bull, think again. People are transitioning, en masse, from makers to consumers, from bloggers to readers, from YouTubers to commenters. With a one-two Slideshare-YouTube combination, you can really expand your recognition.

A social media hoarder intervention

Biznology

Or, all the stuff you’ve posted since the beginning of your social media life, including your blogs, Facebook, Twitter, LinkedIn , Friendster, MySpace , Flickr, YouTube , et al. Professional Gone are all the metaphorical piles of newspapers, all the crazy-man cats, the stacks of cathode-ray televisions and vacuum tube radios that have probably never worked and will never work.

This Week in Content Marketing: Consistent Content Is Key (And Most Brands Can’t Do It)

Junta 42

Next, we question whether Google launched its YouTube Red subscription service primarily because of ad blockers – which is what YouTube superstar PewDiePie claims – or because of other factors. The deal, worth over $2 billion, does not include The Weather Channel television property, but only its digital properties like the website, app, web infrastructure, and data.

Lurkers are the 99.989% of Social Media

Biznology

It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. Social media, including Pinterest and YouTube , is becoming more and more celebrity-, brand-, agency-, and studio-driven. From Producers to Audience; from Hobbyists to Consumers. It’s not like that any more.

Can Google find you in your online store?

Biznology

” And Google be like: “how much do you spend a month on insurance, taxes, salaries, health, training, inventory, security, theft, rent, advertising (newspaper, newsletter, radio, television), local sponsorships (5ks, little league, local schools), and all that?” And it’s also the best way pander to Google as YouTube is a Google property. lives. Use it.

Can traditional TV succeed as mainstream video?

grow - Practical Marketing Solutions

All that buzz about IPTV, DVRs and this new kid in town, Youtube, got to me. According to Youtube, 300 hours of video content are uploaded to their platform every minute. If you have good content that people are likely to search for, just upload it to Youtube for a while and see what happens. All that buzz about IPTV, DVRs and this new kid in town, Youtube, got to me.

Video 62

A good reputation online is an essential marketing strategy

Biznology

The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr, About.me, LinkedIn, Blogger, TypePad , WordPress.com, YouTube , Slideshare, or your own blog. When speaking about what Reputation.com does, people often think of Online Reputation Management (ORM) as a defensive strategy.

They told us so. An amazing film of the future.

grow - Practical Marketing Solutions

flat-screen, 3D television. futurist YouTube and video future technology GEIf you can’t view the video above, please click here. This 57-year-old film, recently unearthed by GE, might be the most interesting five minutes you spend all day. It predicts our current technology with uncanny prescience. Among the innovations correctly predicted in this film are: DVR. baby monitor.

Skype 67

Why video is “liquid” content in a solid social media world

grow - Practical Marketing Solutions

In the old days of analog televisions the images were produced by shooting a stream of electrons at a special glass surface. If television, with its analog roots, dealt with “liquid narratives,” computer data resemble a dry powder – grains of digital information bound together in ever more complex structures, ultimately taking on forms that humans can understand.

Be a persistent social media parent

Biznology

Too many social media marketers don’t communicate with their readership in the sort of flawed, open, and honest voice that is more common in radio and on television. Internet Marketing Public Relations Social Media Marketing best practice Blog Business Facebook Internet marketing Marketing and Advertising social media twitter YouTube

A Shortish History of Online Video

Vidyard

Television changed that. Many wrote TV off as a fad, but soon, nearly every home in North America had a television: rabbit-ears pointed in all directions, picking up everything from news broadcasts to sporting events. On-demand television was an exciting idea as early as the 1970s. YouTube found it. The Future Will Not Be Televised, But It Will Be Advertised.

The hurdles to truly “social” video experiences

grow - Practical Marketing Solutions

In my business, I work with some of the biggest television networks in the world. ”  The shift could be as monumental as the first introduction of the television. In my business, I work with some of the biggest television networks in the world. innovation YouTube and video social TV social video video and the web video innovation voices heard media will overstreet

Video 57

YouTube as corporate home page?

Reputation to Revenue

BooneOakley, a North-Carolina based agency, has gotten a lot of attention in the last few days by essentially shifting its corporate site to YouTube. Tags: Innovation Marketing Social Media Strategy 2010 BooneOakley BtoB marketing Modernista socialmedia YouTube The main video has received more than 220,000 views in its first 10 days, quite impressive for a small local firm.

How to Optimize Your B2B Marketing and Sales with Online Video

Modern B2B Marketing

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history.  In fact, this month the Volkswagon Darth Vader ad attracted 20% of the record-breaking viewership for the entire SuperBowl XLV in just 36 hours.

Video 28

Is Eastern Europe the Next Email Marketing Frontier? [CHART]

It's All About Revenue

also learned that television is not the way  most younger Russians get their information: it’s via the Internet, YouTube, smartphones, and other media.  There Marketing Efficiency Czech Respublic Email Marketing Internet and social media users Media Russia russianized smartphones Youtube ”). Is Eastern Europe the Next Email Marketing Frontier?

There’s More Demand for Premium Video Than Ever Before

ScribbleLive

In January 2007, a man named Ron Davis uploaded a video to YouTube of his bulldog Tillman skateboarding around a Santa Monica park. We live in what many cultural critics call the “golden age of television,” and while reality TV certainly hasn’t gone away, it’s done nothing to temper the demand for scripted, serialized shows. Why professional videos still matter. Design

Cable 54

Influencer Marketing Success on YouTube, a Fireside Chat with NordicTrack

ReadyPulse

Today, I interviewed Colby Bair, NordicTrack Community Manager at Icon Health and Fitness, to get his take on successful influencer strategies across social media platforms such as YouTube. 25 years ago, a craze swept through American households by vigorous television marketing campaigns. Consumers engage heavily on YouTube and NordicTrack knows that first hand. Blog Featured

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark

Chances are, it’s a television ad.  YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Distribution strategy: website for engagement; landing page for conversion; YouTube channel; Vimeo and video syndication, Brightcove, email. YouTube Targeting. Name a memorable ad in the past. 

Drone video, 4K TV and more: Video marketing trends for 2016

Biznology

This new television viewing option was widely discussed in 2015, but expect it to start to see more rapid mainstream adoption this year. It is a television image delivery technology that broadcasts at 4 times the resolution of 1080 high definition. The word “television” may be a little misleading though. Video digital marketing has yet to hit its peak. Drone video. 4K TV.

Video 45

How Long Does it Take to Get Results from Content Marketing?

NuSpark

Other popular channels are Twitter, Facebook and YouTube. As Chad Pollitt points out, marketers using traditional television media spend five times as much on content distribution as they do on creation. “ Marketing is impatient. Everything we do feels like we need to do it faster.”. – Ann Handley. Content marketing is like cooking. The amount of content you provide. Be patient.

Help me solve marketing’s biggest mystery

grow - Practical Marketing Solutions

Television, print, digital, social media all coalescing into a perfect blend of viral heat. The TV ads were so good they received more than 6 million views on YouTube! Yes, the ads got plenty of views on YouTube but this is simply another channel to view a television ad. I don’t consider that a “social” integration on the level of the Old Spice campaign.

Help 73

Igniting Content: A Tale of Two Ads

grow - Practical Marketing Solutions

At a football party, a roomful of people had seen the “Trophy” ad multiple times on television but not one person could recall the company who sponsored the ad! million times on the AT&T YouTube channel. The company seems to have tried to correct their recognition problem by super-imposing the AT&T logo on the YouTube version. This is a tale of two ads.

Ads 89

The Rise of Virtual Reality and What It Means for B2B Marketers

Act-On

The campaign was successful in spreading awareness, capturing 12,396 YouTube views. For example, the popular television series “Game of Thrones” created an experience that allows viewers to fully immerse themselves in a VR experience related to the show. It wasn’t long ago that virtual reality felt like pure fiction. For marketers, this is the holy grail. Key takeaway. Key takeaway.

5 Tips to Infuse More Personality into Your Content

Act-On

Google used this strategy when it was creating a branded YouTube story. There is a reason that Steven King has sold over 250 million copies of his novels and these stories have been adopted into feature films, television shows and comic books. Marketers are churning out more content than ever, but statistics show that most of this content is not being consumed. That’s right! But why?

Where Is Digital Advertising Headed in 2016?

Fathom

Customer match (Google/YouTube). More and more advertisers are shifting budgets toward YouTube advertising. Many advertisers are finding that the audience they want to target is on YouTube more than cable television. According to YouTube, “YouTube reaches more 18 to 49 year olds than any cable TV network in the U.S.” Leveraging first party data (i.e.

47 Superb Social Media Marketing Stats and Facts

Webbiquity

All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. However, consumers say that social media plays almost as big a role in purchasing decisions as does television. ( Ad Age ). Social media use isn’t quite universal—but it’s getting close. Of the 7.2

Stats 123

How and Why to Get Started with Video Advertising

Sazbean

Television is suffering, too. Once the top of the crop pick for getting your brand and products known, television advertising yielded ground to Internet advertising, filling your computer screen with flash videos and obnoxious pay-per-click banners that got in the way of your online journey. Let’s look at just one platform for video advertising: YouTube. Watch to learn.