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BMJ blogs " Blog Archive " Richard Smith: Get with Web 2.0 or become yesterday's person

Buzz Marketing for Technology

JUNE 27, 2008

In the past he’s been the editor of the BMJ, chief executive of the BMJ Publishing Group and UnitedHealth Europe, a doctor of sorts, and a television doctor. What about an online equivalent of the House television show in which Internet users are given medical cases to solve/diagnose? He loves making soup, trouble, and marmalade.

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