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Content Marketing Focus: Lessons from Steve Allen

Writing on the Web

Here’s what Wikipedia reports: Allen’s first television experience had come in 1949 when he answered an ad for a TV announcer for professional wrestling. I look at the 50′s and 60′s as the beginning of television entertainment. Why end up where everyone else is?

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As the Google Turns

Biznology

Image via Wikipedia. Soap operas have long been a staple of daytime television. by Frank Reed. The over-the-top nature of the silly plot lines have kept audiences coming back for what seems like forever. Another thing that keeps people interested is the speed with which things change.

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Agile marketing meets TV

Biznology

(Photo credit: Wikipedia). I spend a lot of time speaking and consulting on agile marketing–what I wrote about a lot in Do It Wrong Quickly –and I often use the example of television commercials as the very antithesis of agile marketing, the epitome of old media.

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Mad Men not required: Branded content enters new era

Biznology

John Krasinski(Photo credit: Wikipedia). Krasinski told the New York Times that this is all great because “it gives actors, writers and directors a ‘bite-size’ creative outlet in addition to longer-form content like movies and television shows.”. John Krasinski is joining Mad Men! Nah, just kidding. Kidding, again!).

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few.

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Reaching Your Audience During that Big Event

Biznology

Image via Wikipedia. When dealing with big events like this one, you might want to fall back on traditional television concepts, such as counter-programming. Have you ever wondered whether big events have any effect on how marketers reach their audiences? But you need to think clearly about this data in another way, too.

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Ross Mayfield's Weblog: Elevating the Enterprise 2.0 Conversation

Buzz Marketing for Technology

Television. SocialCalc. socialnetworking. socialsoftware. Socialtext. socialtextb. SynchroEdit. technorati. webservices. wikinomics. April 2008. March 2008. February 2008. January 2008. December 2007. November 2007.