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B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark Consulting

Chances are, it’s a television ad. YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Distribution strategy: website for engagement; landing page for conversion; YouTube channel; Vimeo and video syndication, Brightcove, email. Other Tips.

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Your ultimate guide to social media icons

Sprout Social

For use on film, television or other video productions, you’ll need to request for permission. YouTube icons. You can download the approved icon files from the YouTube Brand Resources page. Guidelines Maintain a clear space of at least half the icon’s width around the YouTube logo. Source: YouTube Brand Resources.

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6 Video Podcasts B2B Businesses Can Learn From

Vidyard

TED Talks – Not Just a YouTube Phenomenon. Whether the topic is Business , Health , Science & Medicine , or the top-level TED Talks: Ideas Worth Spreading, the innovative video and live event series showcasing thought leaders has long been one of the most popular YouTube channels in history.

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52 Marketing Terms Every Marketer Should Know

LeadsRX

These usually include direct traffic where a visitor typed your URL directly into the browser, as well as referral traffic where the visitor came through a link on another website directly to your site. When a visitor typed your URL directly into the browser to reach your website, this is considered direct traffic. Default Grouping.

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4 Research-Backed Ways to Infuse Online Video in Your Marketing

Vidyard

Sure, YouTube is the second largest search engine in the world. And publishing videos here and there, on YouTube sometimes or your website other times, isn’t a strategy. We’ve got to win on YouTube” is no way to approach decisions around video. Video is winning the content race. Maybe not …. How does it get to this point?

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Lights, camera, Instagram TV: Everything you need to know about IGTV

Sprout Social

More than a billion people are active on YouTube. IGTV gives users access to video content up to an hour long, ideal for YouTube inspired binge-watching sessions. Like good ol’ fashioned television, IGTV has channels, which brands use however they like. Video is a content goldmine. The basics: What is Instagram TV?

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5 Ways to Make Good Pre-roll Ads (that people might actually watch)

Vidyard

I might sit through a 40-second ad on television, but I simply don’t have the same patience on my computer. No need to list phone numbers or URLs. You also have to engage the right targeting options within YouTube to ensure your video is getting in front of the right audience as well! My tolerance is much lower.