Ambal's Amusings

DECEMBER 28, 2012

Name : Youtique : French Connection’s Twitter Handle [link]. YouTube is one great social networking tool that helps brands to reach out to their customers in real time. Fashion retailer French Connection knew how often its target audience was asking this question, and happily responded by creating a YouTube channel: Youtique.

Youtube 100

Youtube Advertising Channels Content Marketing Television marketing 100

Zoominfo

JUNE 20, 2019

Behind-the-scenes access is a huge draw for 87% of audiences, who would prefer to watch online vs. on traditional television if it meant more behind-the-scenes content ( source ). YouTube Live was the largest streaming service until early 2016, but ceded some ground to Facebook Live and Meerkat by the end of the year ( source ).

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Vidyard

JUNE 8, 2020

Vidyard is pushing the boundaries for video and television innovation and creativity at a time when the industry is both rapidly changing and heavily impacted by the current crisis,” said Sabrina Dridje, Managing Director of the Telly Awards. The Telly Awards is the premier award honoring video and television across all screens.

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

Convince & Convert

FEBRUARY 26, 2015

I would go to the movies more if this was a thing #Oscars pic.twitter.com/zGCrakbOe3 — Whataburger® (@Whataburger) February 22, 2015 Dove Inspires Viewers to #SpeakBeautiful Dove was trending on Twitter during the Oscars for its #SpeakBeautiful campaign, which encourages women to tweet positively about beauty and body image.

Social Media 143

Social Media Brand Identity Branding Media 143

illumin

NOVEMBER 6, 2023

Connected television (CTV) is revolutionizing the way audiences consume advertisements. In regards to skippable ads, which are frequently found on CTV apps and user generated sites like YouTube, data from eMarketer suggests that an ad length of 15 or 30 seconds is the most likely to result in a completed watch.

Cable 52

Cable Emarketing Television marketing Advertisements 52

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Nor is it a television, radio, or online commercial. Content marketing isn’t advertising.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Spiralytics

APRIL 12, 2023

Twitter Twitter is another popular social media site, boasting more than 450 million monthly active users. Companies often use Twitter to share news about their products or services with customers. YouTube YouTube is the world’s largest video-sharing platform, with over 2.1 billion monthly active users.

Viral Marketing 62

Viral Marketing Word of Mouth Brand Identity Branding 62

Hubspot

NOVEMBER 25, 2019

Cooking magazine Bon Appetit has a wildly popular YouTube channel (4.7 Fans had to sign up for an account to ask Miranda a question, then notice social communities for Miranda's line of work, like Broadway and television. Having Miranda post this on Twitter to three million followers is great exposure for Reddit.

Examples 95

Examples Advertising Agencies Content Class 95

Hubspot

FEBRUARY 3, 2020

As a small business marketer, you don't need to pay for a high-priced televised ad slot to get seen by the right audiences. With the growth of online platforms and social media networks, like YouTube, Facebook, and Twitter, we've also seen the growth in opportunities for in-stream advertising. Another perk?

Paid Content 95

Paid Content Paid Search Agency Ads Television marketing 95

Vidyard

JUNE 8, 2020

Telly Award Winners Tell Great Stories ”Vidyard is pushing the boundaries for video and television innovation and creativity at a time when the industry is both rapidly changing and heavily impacted by the current crisis,” said Sabrina Dridje, Managing Director of the Telly Awards.

Video Marketing 65

Video Marketing Advertising Agencies Television marketing Campaigns 65

Convince & Convert

APRIL 26, 2013

The Boston Globe , Boston Police Department , MIT , and Cambridge Police Department did particularly excellent jobs of disseminating information to the public on Twitter. 69% of marketers expect to put the most increased efforts into YouTube in 2013. Social Media Stat of the Week: 72 hours per minute. “Gosh,” he says.

Television marketing 137

Television marketing Skype Social Media Public Relations 137

ClearVoice

FEBRUARY 1, 2022

Amber Whittington is a California-born Youtuber, actress, basketball player, activist, and the Founder of Amber’s Closet. She began gaining massive attention after her 2012 YouTube Video, “Ask Amber.”. You can find her on Facebook , Instagram , Twitter , YouTube , and her website. Lucas, LightWarrior Entertainment.

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

Adobe Experience Cloud Blog

JULY 28, 2017

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? Your live stream does not have to live in anyone else’s shadow.

Campaigns 134

Campaigns Planning Tips Brand Identity 134

Convince & Convert

FEBRUARY 5, 2015

However, with 850,000 views on YouTube and over 440,000 on Facebook at press time, it’s clear that this campaign succeeded in generating publicity for Newcastle and the participating brands. Plus, the rise in popularity of social media has spawned in-kind deals offering placements on another brand’s Facebook, Twitter, etc.

Paid Search Agency 129

Paid Search Agency Ads Brand Identity Branding 129

Convince & Convert

AUGUST 27, 2015

If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). Television. While the media loves Twitter, the story is bigger than any one social network. You read the newspaper or a magazine. Then came the web. The list goes on and on and on.

Television marketing 160

Television marketing Broadcasting Cable SMS 160

Biznology

MAY 1, 2018

While RSS and ATOM syndication is not very commonplace anymore, opt-in subscription newsletters, Twitter, Facebook , and the rest, can be used by your PR department to share just the kind of information that you’d generally plan for all the PR Newswires of the world. It comes down to this: nobody wants to disco in an empty club.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

KoMarketing Associates

JULY 11, 2017

Facebook, Twitter and YouTube are all different in the types of videos you would create. Facebook and Twitter needs to work with sound-off viewing and videos out-play. With YouTube, people are generally watching with sound-on. Prior to Animoto, Jason served as a television producer for MTV Networks.

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

ClickZ

JANUARY 19, 2021

It’s no secret that the impact of television advertising spots and newspaper ads are both down significantly with reduced consumption. Channels like YouTube and Spotify have implemented clever ways to insert 15 or 30 second non-skippable ads but generally, traditional ads aren’t overly efficient.

Lead Generation 122

Lead Generation Lead Scoring Lead Ranking Generation 122

Sprout Social

JUNE 25, 2019

Twitter icons. You can download the approved icon files from Twitter Brand Resources, along with the complete guidelines to using them. Only use it in Twitter blue or white. In case of color limitations, you can display it in black after getting permission from Twitter. Source: Twitter Brand Resources.

Social Media 108

Social Media Media Guidelines Youtube 108

Convince & Convert

NOVEMBER 12, 2014

These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel. But then again, it’s not just any video on any YouTube channel. In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014.

Video Marketing 153

Video Marketing Storytelling Best Practices Youtube 153

Only B2B

FEBRUARY 23, 2022

With the exception of China, where all social media channels not of Chinese origin (apart from LinkedIn) are banned, the majority of the population in most Asian countries uses social media platforms popular in the United States, such as Facebook, Instagram, and Youtube, and lead generation on those platforms is essential.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Onalytica B2B

JANUARY 17, 2018

Whether this be through television ads, posters, billboards or radio – anything that falls under the traditional advertising umbrella with maximum exposure were brands’ go to marketing activities. They accepted what each brand said on face value and took it as gospel – after all, why would brands lie or manipulate the truth?

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

Excelsior Research

APRIL 22, 2022

Now, people consume more advertising online than in print media, radio or television. Example:The ads when you play YouTube videos) Every business is thinking about promoting their business on social media to ideally reach new customers and improve the company’s branding. Share on twitter. Subscribe Now. Share on facebook.

Social Media 52

Social Media Media Best Practices Business 52

Tomorrow People

JULY 12, 2012

I switched on the Television last night very briefly and I can now see why Facebook is so popular! Add to this the ease of posting those photos to Facebook or Twitter with a few clicks and the web is awash with images from Bondi to Bulgaria. There was nothing to watch.

Facebook 120

Facebook Cable Television marketing Youtube 120

Hubspot

AUGUST 2, 2018

Twitter lost one million active users last quarter , but they still have 335 million monthly active users -- 80% of who live outside of the United States. If you want to extend your international reach, especially in Asia, Europe, and South America, Twitter advertising is your best avenue for success. TrueView Ads.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Digilant

APRIL 11, 2023

CTV: This uses television to stream content through devices such as Roku, Apple TV, and Xbox. Social videos: Includes platforms such as YouTube, TikTok, Twitter, or Instagram. OTT: This is content that is streamed through the internet using a laptop, mobile device, tablet, or CTV.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

ClearVoice

OCTOBER 17, 2018

Twitter will receive more than half of its ad revenue from video in 2018. eMarketer predicts the company to top $630 million in video ad revenue this year, which is enough to help Twitter take home slightly more than 8 percent of overall social video ad revenue. YouTube has launched a new tool to help reach cord-cutters.

Spending 55

Spending Paid Search Agency Emarketing Video Marketing 55

Webbiquity

JANUARY 19, 2016

All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. Among the top 100 global brands, just 31 CMOs maintain active Twitter accounts, and only six of those big-brand CMOs have more than 10,000 Twitter followers.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Valasys

MAY 6, 2021

People of all age groups have been increasingly using diverse social channels such as Twitter, Facebook, and YouTube and thus are predominantly receiving hundreds of advertisements in a day. Facebook, LinkedIn, Twitter, etc.). Companies can use YouTube and other video websites to host their commercials. Video Advertising.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Convince & Convert

JULY 23, 2012

Twitter is the new sports ticker. Who needs to catch ESPN’s Sportscenter now that highlights are put on YouTube within minutes after the play? Twitter is preparing for its biggest surge in event traffic with the London Games. Chad Ochocinco is regarded as one of the more savvy users of Twitter in the NFL.

Social Media 133

Social Media Media Blogger Television marketing 133

ClearVoice

JULY 18, 2023

Radio, print, and television ads all work roughly the same way. Reynolds released the ad on his Twitter with the caption, “Exercise bike not included.” It generated 10 million Twitter views, over 6 million YouTube views, and 13 billion media impressions. ” The post instantly went viral.

Advertisements 52

Advertisements Advertising Top of Funnel Paid Search Agency 52

Hubspot

JULY 31, 2018

For now, augmented reality (AR) is still largely a novelty -- AR's newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. Image courtesy of Lemon&Orange Youtube channel. Image courtesy of AMCTheatres YouTube channel.

Examples 101

Examples Paid Search Agency Youtube Mobile Advertising 101

Convince & Convert

FEBRUARY 2, 2016

million Facebook fans, and 176,000 forum followers, HSN is a giant in the retail television world. Matt See on Twitter: @MatthewSee. HSN : Facebook , Twitter , Instagram , Pinterest , YouTube , Like2Buy. It’s All About Her. With 1,600 brands, 1.2 million registered players, 1.1 TwitterMirror. The Big Two: Matt See.

Social Media 86

Social Media Allocation Skype Media 86

ViewPoint

MARCH 13, 2014

The interviews are available on our blog and YouTube channel. Nick is a results-driven marketer, has been a writer for Fortune magazine, an adjunct professor at New York University, and an award-winning investigative journalist for CBC Television. Their comments will surprise and enlighten you.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

Digilant

JANUARY 22, 2019

The unofficial national holiday includes music, lots and lots of food, what has become an internationally famous halftime concert (after the wardrobe incident that went viral), and what some might regard as the most important and most iconic television advertisements of the year. Advertisements become more memorable and elaborate each year.

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

NuSpark Consulting

NOVEMBER 16, 2016

Other popular channels are Twitter, Facebook and YouTube. As Chad Pollitt points out, marketers using traditional television media spend five times as much on content distribution as they do on creation. For B2B marketers, LinkedIn is the star for content distribution. But content distribution is not always free.

Paid Content 100

Paid Content Lead Ranking Sales Qualified Leads Lead Scoring 100

Vidyard

JUNE 8, 2017

For context, 21% of Americans also use Twitter. TED Talks – Not Just a YouTube Phenomenon. TED does a lot of things right, both on YouTube and in their podcasts, but here are my big takeaways from their success: The content is always engaging. That’s a big audience. Comedy – Syndicating Laughter.

Video Marketing 67

Video Marketing B2B Thought Leadership Business Thought Leadership 67