Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Nor is it a television, radio, or online commercial. Content marketing isn’t advertising.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Spiralytics

APRIL 12, 2023

It’s a great tool for brands because it can help them build awareness and generate more traffic. YouTube YouTube is the world’s largest video-sharing platform, with over 2.1 Pinterest Pinterest is a visual bookmarking site that allows users to share images across the internet. billion monthly active users.

Viral Marketing 62

Viral Marketing Word of Mouth Brand Identity Branding 62

Biznology

JANUARY 28, 2016

By 2020, analysts predict that video will represent 80 percent of all internet traffic , a rise from 64 percent in 2014. This new television viewing option was widely discussed in 2015, but expect it to start to see more rapid mainstream adoption this year. The word “television” may be a little misleading though. Live streaming.

Video Marketing 80

Video Marketing Trends Television marketing Broadcasting 80

NuSpark Consulting

NOVEMBER 16, 2016

The first year, watch metrics for web traffic, the number of backlinks and sharing on social platforms to see if you’re on track. As web traffic continues to climb, your website should ascend in the search engine rankings to page one for some of your targeted keyword phrases. Other popular channels are Twitter, Facebook and YouTube.

Paid Content 100

Paid Content Lead Ranking Sales Qualified Leads Lead Scoring 100

Sharpspring

JANUARY 20, 2021

A few examples of outbound marketing include radio ads, television commercials, flyers, billboards, YouTube ads and other attention-grabbing advertising tactics. Yes, you will inevitably bring in traffic from organic search results. Step 4 – Share on Social Media.

Inbound Marketing 84

Inbound Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 84

NuSpark Consulting

OCTOBER 27, 2013

Chances are, it’s a television ad. YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Distribution strategy: website for engagement; landing page for conversion; YouTube channel; Vimeo and video syndication, Brightcove, email. Other Tips.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Hubspot

AUGUST 2, 2018

They also drive traffic to your product pages. When you advertise on LinkedIn , you can choose from three marketing objectives: build brand awareness, drive website traffic, or generate leads and convert prospects. YouTube knows its users expect shorter ads, so they require non-skippable ads to be between 15-20 seconds long.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Digilant

APRIL 6, 2020

SimliarWeb just announced that there has been a 38% increase in paid search traffic. Similar to social media – as people are staying home, they’re watching more television, specifically streaming more content via CTV and OTT (think Netflix, YouTube , Hulu, and Amazon Prime TV). Introduce Paid Search.

Advertisements 52

Advertisements Advertising Marketing Budget Television marketing 52

Digilant

APRIL 6, 2020

SimliarWeb just announced that there has been a 38% increase in paid search traffic. Similar to social media – as people are staying home, they’re watching more television, specifically streaming more content via CTV and OTT (think Netflix, YouTube , Hulu, and Amazon Prime TV). Introduce Paid Search.

Advertisements 52

Advertisements Advertising Marketing Budget Television marketing 52

accelerate agency

AUGUST 15, 2021

In the past, if you wanted to increase your chance of success in marketing campaigns, you could just throw money at additional ads and better time slots on television and radio. Companies like ours help customers reach success by boosting non-brand traffic and its value. Boosts traffic to your B2B website. It does this by: .

Paid Search Agency 98

Paid Search Agency SEO Companies Brand Identity 98

LeadsRX

MARCH 9, 2022

These usually include direct traffic where a visitor typed your URL directly into the browser, as well as referral traffic where the visitor came through a link on another website directly to your site. Direct Search Traffic/Direct Visitors. Default Grouping. They were already familiar with your brand and came directly to you.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Webbiquity

JANUARY 19, 2016

80% of marketers use these as primary success metric; 56% base social success on website traffic. All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. believe they have proved the impact quantitatively.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Sharpspring

AUGUST 11, 2020

The last time your day was interrupted by an ad, whether this particular ad was on television, on a billboard, or on the radio, you encountered outbound marketing. Just think about how many times this week you’ve deleted a spam email, closed a pop-up ad window or clicked “Skip Ad” on a YouTube video. What Is Outbound Marketing?

Inbound Marketing 64

Inbound Marketing Paid Search Agency Banner Ads Marketing & Strategy 64

Convince & Convert

JULY 23, 2012

Who needs to catch ESPN’s Sportscenter now that highlights are put on YouTube within minutes after the play? Twitter is preparing for its biggest surge in event traffic with the London Games. His website , which is more of a news and interview destination than a personal site, receives major daily traffic.

Social Media 133

Social Media Media Blogger Television marketing 133

Valasys

MAY 6, 2021

People of all age groups have been increasingly using diverse social channels such as Twitter, Facebook, and YouTube and thus are predominantly receiving hundreds of advertisements in a day. Companies can use YouTube and other video websites to host their commercials. How Virtual Marketing Aids B2B Businesses. PPC Advertising.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Rain: The Growth Agency

MAY 19, 2020

To acquire new online customers, invest in profitable paid media in the form of search, social, programmatic, digital video, linear television, audio and more. They include traditional TV, digital TV (Tubi, Roku or YouTube), podcasts, streaming audio and more. Invest In Paid Media. Media impressions are extremely affordable right now.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Social Agency Cost Per Thousand 52

Content Marketing Institute

OCTOBER 7, 2017

Ahrefs is a powerful SEO tool set that has many amazing tools for content marketers who’re looking to grow their traffic from Google. And finally, you can easily research your competitors and find out which content brings them the most traffic from Google. 25:00 ): Google pulls YouTube off the Amazon Echo Show.

Amazon 94

Amazon Internet Marketing Google Content Marketing 94

Sprout Social

SEPTEMBER 24, 2018

More than a billion people are active on YouTube. IGTV gives users access to video content up to an hour long, ideal for YouTube inspired binge-watching sessions. Like good ol’ fashioned television, IGTV has channels, which brands use however they like. Video is a content goldmine. The basics: What is Instagram TV?

Verticals 104

Verticals Youtube Ad Frequency Ideal Customer Profiles 104

Vidyard

APRIL 30, 2015

My advice for marketers is to pretend their video is playing on a television in a crowded, noisy bar. Bars are noisy places, and nine times out of ten, the televisions are muted. Facebook Is Becoming the New YouTube As Michael mentions in his post, Facebook’s recent announcements should have Google worried.

Facebook 51

Facebook Video Marketing Youtube Television marketing 51

Vidyard

AUGUST 31, 2016

Or even on YouTube in general. If they were, parents wouldn’t need to install specialized software on their computers to keep their kids from watching them, and offices wouldn’t monitor and block web traffic to keep employees from browsing something they shouldn’t be on company time.

Video Marketing 63

Video Marketing Television marketing Viral Marketing Training 63

ClearVoice

MARCH 19, 2021

Seen a self-storage campaign on billboards during rush hour traffic? T-Mobile and all its marketing companies leaned fully into the “WATCH THIS BANNED AD” angle, and the ad racked up millions of views before the game, and currently is up to 30 million on Youtube alone. Brand awareness campaign.

Brand Identity 59

Brand Identity Branding Paid Search Agency Mobile Advertising 59

Vidyard

MARCH 11, 2014

The White House YouTube channel has well over 400,000 subscribers, and just over 5000 videos, so it’s not altogether surprising this media savvy president would want to appear on Galifianakis’ show where the video medium makes his message increasingly scaleable.

Video Marketing 51

Video Marketing Youtube Television marketing Advertising Mediums 51

Contently

MAY 11, 2016

We always see this positive correlation between running TV ads and eventual sales, but people aren’t clicking on their televisions,” he said. ” State Farm recognized this and created the content first before securing television distribution. They’re not always calling that phone number.”

Paid Search Agency 60

Paid Search Agency Companies Advertising Agencies Content Marketing 60

Content Standard

APRIL 20, 2018

But on the bench itself sat an oddly modern sight in this antique graveyard: a small JVC television, partially disassembled, each part laid out with meticulous care. Do you have the capacity to translate radio content into YouTube or podcasts , or vice versa, to make your content production even more efficient?

Video Marketing 62

Video Marketing Content Marketing Planning Content 62

LeadSquared

MAY 20, 2015

And, they don’t do anything special either – they just record their online training sessions, and put up the snippets on YouTube to get attention of the searchers. a) Just upload your sessions on public websites, like YouTube and DailyMotion , and you would be getting free views in no time. Video tutorials are the way to go.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Outgrow

JULY 15, 2021

Top 21 YouTube Channels You Cannot Miss Out On! Did you know that people are now watching 150 million hours of YouTube every day? Or that millennials prefer YouTube two to one over traditional television? Here’s our final fact – YouTube services 88 countries in 76 languages (or 95% of all internet users !).

Youtube 98

Youtube Advertising Channels Marketing AI Work Management 98

Content Standard

JUNE 15, 2015

Only those videos uploaded directly to Facebook were eligible for automatic playback, and videos hosted by Facebook also got preferential treatment , getting displayed in the news feed way more often than videos shared from YouTube or Vimeo. By allowing Facebook to host the content, publishers forgo driving traffic back to their own domains.

Facebook 40

Facebook Video Marketing Content Marketing Content 40

EMagine B2B Blog

FEBRUARY 25, 2019

In the olden days before the internet, advertisers used to negotiate deals with newspapers or television networks to show a certain number of advertisements during a particular span of time. PPC stands for pay-per-click marketing, which means that an advertiser pays each time their ad is clicked on.

PPC 59

PPC Cost Per Thousand Funnel Advertising Advertising Agencies 59

Ambal's Amusings

MARCH 18, 2010

They were generated from 2,174 Playbook downloads that resulted from dozens of blog post references, hundreds of Tweets, a press mention and the strong traffic pull, credibility and reputation for content value that Junta42 has established over the last few years. The John Chambers Telepresence video on YouTube. Yes, again.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Outbrain

NOVEMBER 1, 2021

Local advertising helps solve this problem by strategically placing advertisements in high traffic areas near and around your business and the area your immediate customers live. As a small business, video ads can feature on the company’s own website, social media pages, YouTube channel , or as native video ads on Outbrain’s network too.

Small Business Marketing 29

Small Business Marketing Paid Content Advertising Agencies Paid Search Agency 29

Content Standard

APRIL 8, 2015

.” To build content that endures, brands will thrive from the omnichannel advantage of no longer relying on one screen, instead calling on an ecosystem of platforms that benefit from shared traffic streams. In Pepsi’s case, this means working with Facebook to create media products that help drive YouTube video content.

Budget Programs 40

Budget Programs Social Media Cable Broadcasting 40

Magisto

AUGUST 15, 2019

If you are posting videos on Youtube on the regular (and even if you aren’t), it’s always a good idea to make sure that you are doing everything you can to drive the most views and the highest engagement on your content. Some metrics about Youtube. Contrary to popular belief, Youtube users aren’t all single dudes.

Youtube 72

Youtube Video Marketing Best Practices Social Media 72

Single Grain

OCTOBER 12, 2023

More than 80% of traffic online is video traffic. These days, you can watch a podcast on YouTube or access the audio on Spotify. Takeaways: If you’re already hosting an event, record it and post the video to YouTube. Interviewing others is a great way to generate buzz around your YouTube channel. Not to worry!

Video Marketing 98

Video Marketing Webinar Metrics Youtube Content 98

Hubspot

FEBRUARY 3, 2012

Salar Kamangar, CEO of YouTube, believes that we are in a third wave of media. This week, YouTube hired Bruce Seidel, who oversaw shows on the Food Network and Cooking Channel, to lead programming for YouTube's new food-focused channel. The Third Wave of Media. The second wave was cable networks. ” Niche AND Quality.

Cable 28

Cable Media Planning Amazon 28

Marketing Insider Group

JULY 14, 2020

Take social media use as an example – according to a study by Pew Research, platforms like Snapchat and Instagram are preferred by younger consumer groups, whereas Facebook and YouTube are used more widely by older generations. Do they read blogs or would they rather watch YouTube tutorials?

Marketing Strategy 307

Marketing Strategy Marketing & Strategy Ad Building Marketing Management 307

Hubspot

JANUARY 31, 2013

Animal Planet knows that people will be glued to their televisions for most of the day on Super Bowl Sunday, so why not give people something else to watch while they're waiting for the big game to start? Their YouTube channel has racked up thousands of views on just the promotional videos alone. 1) Animal Planet's Puppy Bowl.

Paid Search Agency 28

Paid Search Agency Companies Advertising Agencies Television marketing 28

Hubspot

MAY 29, 2014

This year, Meeker talked about messaging, mobile, phone books, Pinterest, Yelp, Yammer, YouTube, and more. 8) According to Shareaholic, Pinterest amounted to 7% of social media traffic referrals worldwide. If you doubted the power of video, look no further than YouTube. 4) Internet use was up 9% in 2013 compared to 11% in 2012.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28