Remove television

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Gord Hotchkiss, Neuroplasticity and Kids These Days

WebMarketCentral

But by the 1960s, neuroplasticity and the accelerating pace of change noticably produced for the first time a far more profound effect: teens didn't simply think about different things than their parents, they actually thought differently. Their brains didn't work the same way.

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A Unique Approach to Integrated Advertising Campaigns: Nabbit

WebMarketCentral

Nabbing the ad sets in motion a sequence of events that spreads it in a very viral way through mobile, the internet and social networks. WMC: Can you provide some real-world examples of companies using Nabbit Ads and what results they’ve seen?

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Do Agencies Get Social Media?

WebMarketCentral

Television advertising is fundamentally one-way, interruption-based messaging. Client projects either miss the whole point of blogging and/or (the agencies) don't offer any in-house examples." Perhaps big agencies don't get social media because of their still-prevailing TV mindset. Social media is about creating two-way conversations.

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Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

While his focus is on television commercials (b2c), the tactics he outlines work equally well for video content produced by b2b enterprises. Take Advantage of.TV Domains for SEO and Reputation Management by Search Engine Journal Loren Baker describes how to use a.tv domain to enhance your company's web presence.

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WMC Interviews: Laura Ries

WebMarketCentral

Introducing things like C2 (mid-calorie cola), G2 (mid-calorie Gatorade), Special K protein water, combination refrigerators/televisions and the like. The worst things are line-extensions and convergence products. WMC: What's the one piece of marketing advice you'd give to someone just starting out in the field today?

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Best of 2007: Marketing Research

WebMarketCentral

It provides that top ten themes of research on this generation, and not surprisingly notes that "77% of the net generation could live without television but could not live without Internet access."

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WMC Interviews: Albert Maruggi

WebMarketCentral

I was a television reporter and anchor. His agency assists companies in a variety of industries in all areas of marketing, with particular expertise in PR, events management, integrated marketing and podcasting. WebMarketCentral (WMC): What did you do before founding Provident Partners? I also shot and edited video for news stations.