Biznology

MARCH 28, 2019

As in television screen and movie screen. You have to be “the __ person,” and whatever fills in the blank has to be memorable, valuable to your target audience, and part of your differentiation. Be Visual, Be Concise. It’s no accident that we talk about screen time on our devices. Video and animation are going to work best.

Viral Marketing 142

Viral Marketing Marketing Analytics Tools Television marketing Startups 142

Biznology

JANUARY 23, 2019

Plus, the power within today’s smartphones puts a virtual television studio in everyone’s hands. Content marketing strategies will incorporate more and more video into the mix in order to take advantage of our ever-shrinking attention spans and the platforms behind them (e.g., Snapchat, Instagram, and YouTube). Take advantage of that, now.

Marketing AI 106

Marketing AI Video Marketing Brand Identity Branding 106

Biznology

MARCH 14, 2017

It’s become as essential to real-time communication as amateur radio, broadcast radio and television, the cellular spectrum, POTS dial tone, water, sewage, electricity, and the internet. Twitter is more alive and vibrant today than ever before.

PR 163

PR Twitter Public Relations Youtube 163

Biznology

MAY 19, 2017

Netflix began producing television shows like Orange is the New Black or the House of Cards to ensure a supply of fresh, popular content. This drives us to understand that the future of engagement will not only be limited to what people see, experience, and obtain.

Relevance 91

Relevance Television marketing Verticals Trigger Marketing 91

Biznology

MARCH 5, 2014

Mobile phones quickly became another appendage – an ever-present device that is a computer, television and oh yeah, a telephone, all in one small package. The ease and small size of smartphones and tablets mean that consumers are often using them while enjoying other media – like television watching or even working on a laptop.

Small Business Marketing 80

Small Business Marketing Television marketing Mobile Advertising Business 80

Biznology

JANUARY 21, 2022

The groom: handsome and charming, a rising television star. The bridesmaid ? On an island off the coast of Ireland, guests gather to celebrate two people joining their lives together as one. The bride: smart and ambitious, a magazine publisher.

Best Practices 104

Best Practices Television marketing Communities Fulfillment 104

Biznology

AUGUST 8, 2016

By comparing social media reactions (via sentiment and volume) across various networks, Kmart was able to determine the effectiveness of an advertisement online, on television, and the reaction after a follow-up advertisement. KMART : Measured online reactions from an ad released across different channels at different time periods.

Case Study 80

Case Study Case Studies Social Media Paid Content 80

Biznology

MARCH 10, 2014

Television might not be the queen anymore, but what happens on the web is well-connected with things served or broadcast on the big screen. Television becomes the trigger, most of the time, of our online searching or browsing. People spend their days using different screens all the time.

Allocation 80

Allocation Mobile Advertising Television marketing Ad Frequency 80

Biznology

OCTOBER 23, 2017

They can include your other screens, controlled by television set top boxes, video recorders, and game systems. Advertisers will serve you up front to get your attention, treat you personally when you connect, respect your needs, and deliver journeys to your quality life. Boundaries can be run as a service by advertising services.

Paid Content 291

Paid Content Marketing Automation Services Paid Search Agency Advertising Agencies 291

Biznology

MAY 1, 2018

For example, just like radio and television is always pausing for the news and for station identification, every social media channel should intersperse your own news and your own business identification (with links and hashtags)—and all of those things can very well be automated.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Biznology

DECEMBER 24, 2012

Consumers spend more time with mobile apps than they do watching television. Television watching has stayed steady at between 70 to 72 minutes per day for the past three years.

Mobile Marketing 80

Mobile Marketing Television marketing Paid Search Agency Small Business Marketing 80

Biznology

OCTOBER 5, 2015

As an example, the resolution of the control circuit that Google uses to manage digital advertising is several times higher than what’s used in the physical world, where a unidirectional medium like television or a billboard sends a static message to an unknown mass of potential customers.

Allocation 80

Allocation Mobile Advertising Banner Ads Lead Ranking 80

Biznology

MAY 20, 2019

By 2007, social media had started gaining widespread uptake, and by 2008, you’d hear occasional references to the phrase on television newscasts and in prime time. Almost nobody had heard of the term back then. Today it’s become a tired catch phrase on the cable news shows.

Marketing AI 148

Marketing AI Personalization Amazon Cable 148

Biznology

MAY 26, 2016

Promotional products are less expensive, yet more effective for brand recollection than other types of advertising, including: print, radio, and television. Here are 5 reasons based on their research and surveys why you should at least try out a promotional product campaign in the near future.

Promotion 132

Promotion Merchandising Product Effectiveness 132

Biznology

APRIL 15, 2011

Soap operas have long been a staple of daytime television. Image via Wikipedia. by Frank Reed. The over-the-top nature of the silly plot lines have kept audiences coming back for what seems like forever. Another thing that keeps people interested is the speed with which things change.

Google 80

Google Wikipedia Television marketing Internet Marketing 80

Biznology

JULY 22, 2016

If there have been any radio or television interviews, post those too. You can always expand on the biographies at a later time, but to begin with, start small. Links to Media Coverage. Any features online or offline should be linked to, mentioned, and featured here. Everything together builds your credibility.

Press 80

Press Public Relations Content Television marketing 80

Biznology

FEBRUARY 2, 2017

and Chief Data Scientist at D&B , is a geek’s geek with the wit and timing of a late night television host. Now, when can we expect your first stateside event? Anthony Scriffignano, Ph.D.

Enterprise Management 80

Enterprise Management B2B Marketing PointClear Advertising Agencies 80

Biznology

APRIL 2, 2012

I spend a lot of time speaking and consulting on agile marketing–what I wrote about a lot in Do It Wrong Quickly –and I often use the example of television commercials as the very antithesis of agile marketing, the epitome of old media. (Photo credit: Wikipedia).

Paid Search Agency 80

Paid Search Agency Advertising Agencies Wikipedia Television marketing 80

Biznology

DECEMBER 12, 2013

Krasinski told the New York Times that this is all great because “it gives actors, writers and directors a ‘bite-size’ creative outlet in addition to longer-form content like movies and television shows.”. That’s true for journalists as well, I might add. It’s an opportunity that’s only going to become greater in 2014.

Brand Identity 80

Brand Identity Branding Advertising Agencies Wikipedia 80

Biznology

MAY 21, 2015

television viewing is down 9% so far this year, more among younger people). Instead, 95% say friends are the most credible source of information. 92% say trust is the most important influential factor, and most advertising lacks this trust.

Advertisements 80

Advertisements Advertising Brand Identity Branding 80

Biznology

SEPTEMBER 24, 2012

It can work in direct mail and email, but also in print, on billboards, on television and radio. By this definition, a direct marketing message can be delivered anywhere. It is truly “media neutral.” And in social media. In fact, social media represent an ideal direct marketing medium.

Social Media 80

Social Media Direct Marketing Social Marketing B2B Marketing 80

Biznology

AUGUST 23, 2016

4) The expectation for high-production output is less rigorous online than it is in Hollywood or on television — in fact, “folksy” or “low-fi” content can come across as more authentic or accessible than broadcast quality production.

Television marketing 80

Television marketing Creativity Broadcasting Barriers 80

Biznology

MARCH 26, 2015

Coinciding the stunt with one of the most watched televised events of the year meant that literally millions of users would be exposed to it. Here are the key takeaways social media marketers can learn from the Ellen Oscar selfie. To start, the timing of this selfie could not have been any better.

Social Media 80

Social Media Media Viral Marketing Television marketing 80

Biznology

MAY 8, 2012

Too many social media marketers don’t communicate with their readership in the sort of flawed, open, and honest voice that is more common in radio and on television.

Social Media 80

Social Media Media Blogger Television marketing 80

Biznology

JUNE 21, 2010

I must have been thinking about how I am so self-absorbed with my own needs, wanting a time to relax, to read the paper or a book, to watch a favorite taped television program, time to prepare and enjoy meals with my family, or some extra sleep.

Skype 80

Skype Public Relations Television marketing Social Networks 80

Biznology

SEPTEMBER 21, 2016

Her work with WGBH, the Boston-area PBS affiliate and their largest prime-time producer, includes social media consulting and support for the station’s television and radio productions. Tory Starr has been involved in media of all sorts for most of her adult life, including working on an Academy Award-winning documentary.

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

Biznology

FEBRUARY 11, 2014

Gone are all the metaphorical piles of newspapers, all the crazy-man cats, the stacks of cathode-ray televisions and vacuum tube radios that have probably never worked and will never work. Here, the gleaming shock of sunbeams, floor, windows, and bare walls. What to do now?

Social Media 80

Social Media Media Youtube Curation 80

Biznology

JUNE 25, 2013

Even though the old reliable “keyword stuffing” from the nascent days of SEO are pretty much deceased, the strategy is still popular with social media trappers. Even more, the content-creation for content marketing can trend-surf as well.

Social Media 80

Social Media Social Marketing Media Planning 80

Biznology

OCTOBER 15, 2018

Moreover, since Facebook Live is not like regular television, it accumulated a great audience – just because the viewers were sharing their views about Brexit with others. The audience got a glimpse of an unedited, authentic side of Grazia in which media manipulation took no part.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Biznology

JULY 20, 2010

When dealing with big events like this one, you might want to fall back on traditional television concepts, such as counter-programming. If you don't turn them back on immediately after that match, you'll miss a clicking bonanza. But you need to think clearly about this data in another way, too.

Click Rate 80

Click Rate Wikipedia Television marketing Internet Marketing 80

Biznology

NOVEMBER 20, 2012

Commercial broadcast television does this a little bit in the form of needing to create television programing compelling enough — equity build — that you’ll forgive the 10 minutes-per-helf-hour of commercials that are needed to make that programing viable.

Social Media 80

Social Media Spending Ad Building Media 80

Biznology

NOVEMBER 11, 2013

Before 2018, digital media spending is expected to equal or exceed television. Or that in 2013, digital media spending surpassed all form of print media spending (e.g. magazines, newspapers)? And it’s not stopping.

Course 80

Course Planning Work Management Peer-to-peer 80

Biznology

MARCH 18, 2014

Print ads, television commercials, drug reps, banner and contextual ads, radio spots, and even a little shameless shilling from paid docs. Whether it be online, on social media, on television, radio, terrestrially, in print — everywhere — most everyone is fighting over the easier quarry.

Paid Content 80

Paid Content Content Marketing Planning Paid Search Agency 80

Biznology

JANUARY 24, 2012

You have the biggest television, have your own pool and tennis court, and have several guest rooms. Sometimes that has something to do with the feeling that you’re so appealing, so compelling a brand , product, or service that your friends and neighbors should very well come a-calling. You host awesome dinner parties, right?

Social Media 80

Social Media Media Contingency Planning Barriers 80

Biznology

JANUARY 25, 2011

But NBC is continuing to endure unwelcome publicity—even directed against Comcast, which I suspect would not want such publicity given its cable television business that regularly must deal with government regulation. Eventually the real story will come out and people will make up their minds. So, what should you do differently?

Cable 80

Cable Wikipedia Television marketing Social Media 80

Biznology

OCTOBER 30, 2012

And if you’re already a high-income, high-earning badass, investing fully online will only allow you to grow your brand, your reach, and your mindshare — and for a hell of a lot less money than a typical traditional advertising campaign on radio, television, and newspaper ever was. Related articles.

Marketing & Strategy 80

Marketing & Strategy Work Management Marketing Strategy Marketing Management 80

Biznology

MAY 12, 2015

.” And Google be like: “how much do you spend a month on insurance, taxes, salaries, health, training, inventory, security, theft, rent, advertising (newspaper, newsletter, radio, television), local sponsorships (5ks, little league, local schools), and all that?”

Google 80

Google Youtube Internet Marketing Ad brokers 80