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Is the Role of the B2B CMO Past Its Prime? Or Is It Just in Need of Some Re-positioning around Go-to-market Leadership?

ANNUITAS

There is perhaps no more challenging role in the C-suite than that of the Chief Marketing Officer (CMO) within a B2B organization. All of this begs the question: Is the role of the B2B CMO past its prime? The challenge with the modern B2B CMO role is one of positioning. Modern B2B CMOs are set up to fail.

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How to do lead management that improves conversion

markempa

Here’s why: First, B2B lead conversion to actual revenue conversion is low. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey. Also, marketers see generating high-quality leads as their number one business challenge according to The 2017 State of Digital Marketing Report published by DemandWave.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. It’s the foundation, after all. Have a Formal Marketing Plan. Partner with a Marketing Agency.

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10 Best Sales Tools to Boost Your B2B Sales

SalesIntel

Some of them are free while others are paid – but all bring in enormous value to the sales process. We have listed the 10 best sales tools you must be acquainted with to boost your B2B sales. Selling is all about hitting the numbers consistently. However, today, how quickly you get to your numbers is more important.

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How to differentiate your content marketing strategy in highly regulated verticals

Tomorrow People

Get buy-in from the leadership team. You need to get buy-in by making the case for how a content marketing strategy can help and what safeguards you will have in place to alleviate their concerns. 41% of marketers don’t get the buy-in to be brave and differentiate their content marketing. Are we allowed to say/talk about this?

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9 Questions SEO’s Should Ask In B2B Buyer Persona Development

KoMarketing Associates

As marketing technology and information access continues to evolve, B2B buying behavior changes as well. For example, recent research suggests that marketers may want to shift to shorter pieces of content to reel in B2B buyers. B2B buyer personas become critical in connecting the dots of this process.

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5 Macro B2B Marketing Trends to Watch in 2021

Circle Studio

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact. Virtual events.