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PowerViews with James Obermayer: Lead Management & Integrated Direct Marketing

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Increased budgets of this nature are including outbound telemarketing and lead generation companies. They are successfully using integrated direct marketing programs—combining mail, email and telemarketing in a 1-2-3 punch—to hit very targeted prospects on the upper end of their marketplaces. Stay Tuned.

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Lead Generation Lies That are Wreaking Havoc with Your Sales

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When B2B marketers use social channels like LinkedIn and Twitter to showcase thought leadership they create an opportunity to gain credibility with key decision makers and potentially take relationships with prospects and existing customers to another level. James Obermayer | Sales Lead Management Association.

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PowerViews with Andrew Gaffney: Tipping Points & Differentiators

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He mentions a DemandCon panel he was on with a representative from a semiconductor company who reported they are doing a lot of outbound telemarketing. DemandGen Report on Twitter: @DG_Report. He adds that—in addition to the digital contact—you still need a lot of personal and physical touches to make that final connection.

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PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process

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He talks about the importance of how media are used in an integrated way: “When I read that it’s only inbound and that outbound is dead—that’s like saying email is dead or telemarketing is dead—I don’t think any of it is dead. Carlos on Twitter: @cahidalgo. I think that it’s the way that we’re using them. Stay Tuned.

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Is Anyone Leading Lead Management?

ViewPoint

Telemarketing Inbound. Telemarketing Outbound (qualification and lead generation). Telemarketing Sales. Social Media Department – blog, Twitter, Facebook, LinkedIn, iTunes, YouTube and Pinterest, to name just a few. Direct Marketing Agency. Digital Agencies. Content Agency. Branding Agency. SEO Agency. Database Providers.