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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. Well-written white papers can also serve as effective long-term lead-generation assets. Photo credit: DIY Marketers.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

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Most outbound marketing spend is on telemarketing, followed by direct mail and trade shows. The most popular type of content: white papers, read by 88% of buyers. iMedia Connection ). 57% of companies say they generated sales through their blogs, and an identical share have closed business through LinkedIn.