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Biznology

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5 do’s & don’ts of B2B lead qualification

Biznology

As an information junkie, I sign up for many webinars and download white papers on topics of interest, and subsequently am called by the sponsoring company to qualify me. Telemarketing is an expensive touch, and should be focused on those individuals who fit the best prospect profile – another reason to do up front research.

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5 B2B data trends

Biznology

Compared to the days when we had only compiled data from firms such as D&B and response lists from trade magazines, we now have many more sources and options. Take marketing for example; it is common to find lead generation, outbound telemarketing, trade show, and inbound lists all in separate software systems.

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