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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate. Photo credit: DIY Marketers.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

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How to Craft Powerful B2B Inbound Marketing Strategies

accelerate agency

This content—which could take any number of forms, including blogging, infographics, white papers, or case studies —gives prospective customers something interesting and insightful to engage with. You will, however, have to offer them something for their trouble—so think white papers, webinars, ebooks, case studies, and so on.

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How To Create A B2B Marketing Plan (+ Free Tools Every B2B Marketer Needs)

Albacross

Do they have lead magnets (eBooks, white papers, case studies, etc) that you can download if you want to look at more materials? If you do telemarketing or cold-calling, that’s outbound marketing. If you do trade shows, that’s outbound marketing as well. Now, on to the outbound tactics: Telemarketing.

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How To Create A B2B Marketing Plan (+ Free Tools Every B2B Marketer Needs)

Albacross

Do they have lead magnets (eBooks, white papers, case studies, etc) that you can download if you want to look at more materials? If you do telemarketing or cold-calling, that’s outbound marketing. If you do trade shows, that’s outbound marketing as well. Now, on to the outbound tactics: Telemarketing.