Four Reasons to Keep Branding During a Recession
WebMarketCentral
NOVEMBER 19, 2008
As for the next two tactics on the list, paid search and telemarketing, the only surprise is that there isn't a more pronounced shift toward these activities. Emailing to house lists is another no brainer, though it has to be done with caution; if overdone, unsubscribes will increase and your house list will shrink.
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