WebMarketCentral

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Four Reasons to Keep Branding During a Recession

WebMarketCentral

As for the next two tactics on the list, paid search and telemarketing, the only surprise is that there isn't a more pronounced shift toward these activities. Emailing to house lists is another no brainer, though it has to be done with caution; if overdone, unsubscribes will increase and your house list will shrink.

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PR Through Bloggers

WebMarketCentral

I recently received an email from Bill Halpern of Integrateurs International , a telemarketing B2B technology lead generation firm. Appropriate topic: related to the above point, his subject (using telemarketing services for technology B2B lead generation) was highly relevant for my readership.

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WMC Interviews: Alan Douglas

WebMarketCentral

AD: Personal sales, telemarketing, direct mail, email and affiliates. AD: Someone who wants to be better, happier and appreciates “cool.” WMC: What sets you apart from your competition? AD: An interest in providing what is useful content, media and continuing education. WMC: How do you market and promote your business?

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A Cluetrain Moment

WebMarketCentral

The company has been using a wide variety of marketing tactics for some time, including search engine marketing / pay-per-click, print, direct mail and email marketing, but decided to hire an outside telemarketing firm to test that tactic as well.

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How to Write a Strategic Marketing Plan

WebMarketCentral

Tactics may include: Trade shows Conferences Company-sponsored events Print advertising Analyst relations Media outreach Blogger outreach Blogging Webcasts Podcasts Banner ads White paper syndication Search engine marketing Newsletter advertising Newsletter promotion Press releases Website redesign SEO Direct mail Telemarketing Outdoor TV Radio Social (..)

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Just Say No to Bad SEO

WebMarketCentral

There is more to it than the slick talking telemarketers for shady SEO wannabes let on. The fact that some small business owners will buy them as such is likely only to produce more confusion, disappointment, and misplaced suspicion even of reputable SEO vendors. SEO isn't as simple as placing a Yellow Pages ad or baking a cake.

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WMC Interviews: Kirsten Chapman

WebMarketCentral

It also shows off how good we are in this area — most agencies don't know how to do this effectively and don't have telemarketers on staff.

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