Telemarketing Related Topics 
Industrial Marketing Today
FEBRUARY 19, 2016
Both these companies had used telemarketing and other conventional marketing tactics with very little success in generating sales qualified leads. I recently received two emails from two different manufacturers. They both inquired about using manufacturing content marketing to help their sales efforts. This is only a content summary.
Industrial Marketing Today
FEBRUARY 11, 2013
Despite all the buzz about digital marketing and proof of results, manufacturers, engineering and industrial companies continue to use traditional marketing tactics such as trade shows, print ads and telemarketing. [.]. This is only a content summary. Please click on the headline to read the full article.
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Industrial Marketing Today
FEBRUARY 24, 2012
Inside Sales Manager – “Lead generation is outbound telemarketing and appointment setting for my sales people.”. That is when the proverbial “The excrement made physical contact with a hydro-electric powered oscillating air current distribution device.” (The The s**t hit the fan!). VP of Business Development – “This all a bunch of BS!
Industrial Marketing Today
AUGUST 11, 2011
Sending warmed up prospects to your telemarketing team to qualify before your sales team gets involved. Acquiring new readers (traffic) by using social media to announce your posts. Driving interested visitors to your corporate Website, product and landing pages by weaving in links within your blog posts.
Industrial Marketing Today
OCTOBER 1, 2011
It needs to complement other marketing efforts such as telemarketing and outbound marketing programs. I’m not implying that inbound marketing alone will do everything needed to generate leads and drive industrial sales. See my post, “Inbound Marketing Alone May Not Be Enough for Industrial Companies. ”).
Industrial Marketing Today
AUGUST 26, 2011
They provide examples of how the target audience behaves in their personal lives where they TiVo through commercials, use caller ID to ignore telemarketing calls, direct mail pieces go straight to trash and of course, nobody ever reads a newspaper or a trade magazine anymore.
Industrial Marketing Today
DECEMBER 12, 2010
Your needs may very well be satisfied by a simpler manual system made up of a Visitor Identification program (Caller ID for the Internet) and outbound telemarketing to fully qualify your prospects. Then it is likely that you deal with only a handful of leads and not hundreds of them at any given time.
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