Martech

OCTOBER 16, 2023

YouTube today introduced Spotlight Moments – a new advertising package that will serve your brand’s videos next to “the most relevant and engaging content associated with the moment.” How it works. Using, AI, YouTube can identify popular videos around cultural moments. YouTube Culture Hub. Get MarTech! In your inbox.

Youtube 90

Youtube Ads Cost Per Thousand CPM 90

Scoop.it

APRIL 13, 2023

The second largest search engine in the world, YouTube was believed to “eat” 82% of all consumer internet traffic by 2022. 720.000 video hours go to YouTube daily, and users consume 1 billion hours of video every day. YouTube has more than 2.6 Here go five steps to optimizing your content strategy at YouTube.

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Sprout Social

FEBRUARY 24, 2021

YouTube video covers and titles might be what grab your attention but descriptions are where the search engine shines. YouTube SEO is quite similar in concept to how you would write for a blog post or website page: titles are important but so are the details. The two different YouTube descriptions. Repeat video keywords.

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Youtube Tips Keywords Copywriting 131

Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Featured Video: How I Collect (And Organize) Testimonials.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

ClearVoice

SEPTEMBER 6, 2023

Ever notice that sometimes when you search for something on Google, YouTube videos are among the top results? Google doesn’t display just any random YouTube video in these search results. Videos must rank high on YouTube for that particular search term to appear in related Google searches. billion active users.

Youtube 59

Youtube SEO Marketing & Strategy Case Studies 59

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Once you hit Publish, the hard work is only just beginning. Why YouTube video promotion is so important. Jump ahead.

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Youtube Promotion Spending Video Marketing 145

BuzzSumo

JULY 29, 2020

Whether you’re looking to improve your YouTube engagement or get started, keyword research is vital. Well, YouTube is the world’s second most popular search engine. Over 2 billion people log into YouTube each month: nearly one-third of all internet traffic. If you’re just dipping your toes into YouTube, don’t worry.

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Youtube Keywords Research Effectiveness 129

Sprout Social

JULY 20, 2020

Trying to wrap your head around YouTube SEO? Recent YouTube statistics tell us that more and more viewers are discovering content via search. Read on for our step-by-step guide to YouTube SEO that you can easily apply to all of your videos. By default, YouTube does a pretty solid job of cluing creators into what viewers want.

Youtube 135

Youtube SEO Video Marketing Keywords 135

Marketing Insider Group

DECEMBER 18, 2023

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. Multiple targeting options (e.g. Why Sponsored Updates?

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Paid Content Distribution Cost Per Thousand Budget Programs 237

ConvertKit

JUNE 24, 2020

What is YouTube SEO. How YouTube's algorithm ranks videos. How to reverse-engineer your YouTube content for search. 8 YouTube SEO best practices for online creators. ” Sean McCabe knows first-hand how difficult growing a successful YouTube channel can be. .” What is YouTube SEO? Jump ahead.

Youtube 92

Youtube SEO Video Marketing Tagging 92

Sprout Social

JANUARY 27, 2021

Building a must-see YouTube channel starts with understanding your audience. And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Engagement Reports.

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Youtube Analytics Video Marketing Optimization 141

Hubspot

MARCH 5, 2021

Did you know that the first video published on YouTube was only 18-seconds long ? Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. When You Can Access YouTube Shorts.

Youtube 101

Youtube Planning Viral Marketing Paid Search Agency 101

Smarte

JANUARY 14, 2021

You might be posting on social media, running a YouTube channel, hosting a podcast, and also sending out direct emails. The post Why Spray and Pray Doesn’t work? How to Use Accurate B2B Contact Data for a Targeted Marketing Approach? All of these might be generating leads for your business. appeared first on SMARTe Inc.

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Contact Marketing Contacts B2B Marketing B2B 93

ClickZ

OCTOBER 4, 2019

She’ll be giving a session called, “Optimizing for the world’s second largest search engine: YouTube.”. YouTube and video optimization are topics a lot of us are keen to learn a lot more about. billion people who use YouTube every month, and people are spending over a billion hours watching videos every day on the platform.

Youtube 100

Youtube Intent Optimization Merchandising 100

Navigate the Channel

JULY 6, 2021

Simply put, it can be difficult to determine how to use social media to attract new clientele within your target market. However, one of the most useful and often overlooked facets of lead generation is YouTube. The best YouTube strategy for professional contractors starts with having a plan to create content consistently.

Youtube 65

Youtube Ad Building Marketing & Strategy Tips 65

Hubspot

JUNE 26, 2020

Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time ? Each day, millions of people around the globe visit the site to learn more about a topic, find YouTube content when Google-searching a question, or stream a YouTube video embedded on another brand's website.

Youtube 101

Youtube Features Keywords Click Rate 101

seo.co

MARCH 9, 2021

If that’s true, then the YouTube analytics data can give you more power than you’ve ever dreamed was possible. YouTube is a powerhouse online that many marketers make the critical error of overlooking entirely or just making a half-hearted effort toward. Because that’s what you’re doing if you’re not taking YouTube seriously.

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Youtube Analytics Click Rate Demographics 59

ConvertKit

JUNE 10, 2020

Why you need to be using YouTube Analytics. How to access YouTube Analytics. Want YouTube insights? Special thanks to ConvertKit designer and resident YouTuber Charli for kindly donating her YouTube metrics for this post's screenshots. You can check out her YouTube channel right here ! Let's dive in!

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Youtube Advertising Channels Analytics Eye-Tracking 98

Vidyard

APRIL 3, 2019

“Build it and they will come”—wonderful advice for summoning the ghosts of legendary baseball players , awful advice for managing your YouTube channel. For most of these companies, merely having a YouTube presence didn’t translate into traffic or leads and their channels grew stale and dormant.

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Youtube Advertising Channels Branding Brand Identity 117

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Sprout Social

MAY 8, 2019

If you still don’t know how to create a YouTube account for your business, it’s not too late to get started. The numbers don’t lie: YouTube’s growth is unparalleled when it comes to traffic, revenue and a rabid user-base that just can’t get enough of video content. Looking to educate your target audience with how-tos and tutorials?

Youtube 110

Youtube Business Banners Ideal Customer Profiles 110

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with.

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Advertising Agencies Lead Ranking Youtube Blogger 95

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. Create an explainer video that clearly explains how your products and services work. Who There’s no question that your target audience lives at the center of your success.

Video Marketing 301

Video Marketing Content Marketing Content Paid Search Agency 301

Brightedge

MAY 20, 2021

However, as the world’s most heavily trafficked online video sharing platform, YouTube is one of the world’s largest search engines and should be part of any search insights research effort. What can we Learn from YouTube Search Trends? Can you use YouTube Search Trends to Optimize Videos? Video is a go-to source for consumers.

High Quality Lead 59

High Quality Lead Youtube Trends Content 59

Webbiquity

APRIL 4, 2023

Learning : YouTube (used by 66% of adults according to a study we fielded in February 2023), Reddit (used by 11%), and LinkedIn (used by 14%) are primarily associated with finding information. They subconsciously associate sites with different emotional “jobs” when they use (or don’t use) a particular medium.

Social Media 259

Social Media Media Youtube Advertising Mediums 259

ConvertKit

DECEMBER 12, 2021

Setting and forgetting your 401k, Roth IRA contributions, or your loan payments is the first step toward financial independence — one of the many pieces of advice that personal finance expert Nick True and his wife Hanna at Mapped Out Money share with their 47,000 YouTube followers and 10,000 email subscribers each week.

Youtube 79

Youtube Automation Landing Pages Leads 79

Digilant

APRIL 1, 2020

As Americans are staying home, they’re watching more and more videos on platforms like Netflix, YouTube, Hulu, and Amazon Prime Video. IAB reported that more than a third (+35%) of advertisers are adjusting their tactics to CTV and OTT device targeting. New to YouTube advertising? Why YouTube? Source: HubSpot.

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Digilant

APRIL 1, 2020

As Americans are staying home, they’re watching more and more videos on platforms like Netflix, YouTube, Hulu, and Amazon Prime Video. IAB reported that more than a third (+35%) of advertisers are adjusting their tactics to CTV and OTT device targeting. New to YouTube advertising? Why YouTube? Source: HubSpot.

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Webbiquity

JUNE 21, 2022

For example, a customer might: Discover a product while browsing videos on YouTube. Use their work desktop PC to search for more information about a product on Google. Brands must have an integrated, cross-channel marketing strategy to avoid wasting marketing dollars by unintentionally targeting the wrong audience.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

Vidyard

APRIL 3, 2019

It’s wonderful advice for summoning the ghosts of legendary baseball players, awful advice for managing your YouTube channel. Many companies, particularly those in B2B, launched their YouTube channels during the social media scramble of the early aughts when people said things like, “What’s your Google+ strategy?” without irony.

Youtube 65

Youtube Advertising Channels Brand Identity Branding 65

Hubspot

APRIL 10, 2019

Nowadays, almost every brand has a YouTube channel. Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue. Not only do you have to spend time scripting, producing, and editing videos, but you also have to make sure your content actually resonates with your target audience.

Youtube 76

Youtube Advertising Channels Video Marketing Word of Mouth 76

Conductor

JANUARY 19, 2022

In March 2021, Search Engine Journal named Google-owned YouTube as the second-most powerful search engine globally — after Google, of course. YouTube tags are critical for optimizing a video for YouTube and search engines overall. What are YouTube tags? What are tags on YouTube content ?

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Tagging Youtube SEO Optimization 52

Hubspot

MARCH 14, 2018

Every day, five billion YouTube videos are watched around the world. The average YouTube session by any one viewer is roughly 40 minutes, up 50% from the previous year, according to Omnicore. Well, YouTube isn't just for amateur filmmakers and people videotaping their zainy housepets anymore. How to Make Money on YouTube.

Youtube 77

Youtube Advertising Agencies Adwords Mobile Advertising 77

Sprout Social

JANUARY 10, 2017

It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. You need to figure out how to promote your YouTube channel if you want to be successful. Here are 16 ways to promote your YouTube channel like a pro: 1. YouTube SEO. Not sure where to start?

Youtube 110

Youtube Paid Content Promotion Advertising Channels 110

Sprout Social

OCTOBER 26, 2023

YouTube came in second at 70% and Facebook in third at 45%. 39% of brands worldwide have worked with only 10 influencers or less 39% of brands have worked with 10 influencers or less. 21% of brands have worked with 10-50 influencers, 16% with 50-100 influencers, 11% with 100-1,000 and 12% with a whopping 1,000+ influencers.

Statistics 127

Statistics Marketing Budget Advertising Agencies Marketing Strategy 127

Hubspot

AUGUST 22, 2019

Video marketing is an undeniably powerful opportunity to reach your target audience -- in fact, more than 50% of consumers prefer video content over other forms of content, including email, social, and blog posts. Between YouTube, Facebook, and Instagram, there's no shortage when it comes to tools for broadcasting your live videos.

Youtube 75

Youtube Hubspot Facebook Broadcasting 75

Marketing Insider Group

OCTOBER 17, 2023

Quick Takeaways Major search engines dominate web traffic, with Google, YouTube, and Bing accounting for 70.6% Understanding the Basics of SEO Competitor Analysis Major search engines, like Google, YouTube, and Bing, account for 70.6% Identifying these areas means you can work on them. of all website traffic.

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Analysis SEO Lead Ranking Lead Scoring 262