target Wikipedia Related Topics 
Chris Koch
MAY 6, 2011
Image via Wikipedia. Through surveys, both qualitative and quantitative, marketers ask their target audiences to tell them how they perceive the company. They have built or bought services divisions and created services offerings, but they cannot yet influence their target audiences to see them as anything other than product providers.
Chris Koch
JUNE 15, 2011
Image via Wikipedia. We’ll make the events more targeted to the C-level. Social media (along with skimpy marketing budgets) are causing a transformation in marketing to a degree that we haven’t seen for a lifetime. But in our rush to embrace the new, we haven’t taken adequate time to honor the painful transition we are experiencing.
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Chris Koch
JULY 16, 2010
Image via Wikipedia. Another company is using automated algorithms to seek out and deliver targeted customer and competitive intelligence to salespeople—on a daily basis! Okay, so you might expect technology companies to do this kind of sci-fi geeky stuff (they do, in fact, employ rocket scientists, after all).
Chris Koch
JANUARY 29, 2010
Image via Wikipedia. Thinking about a pricing model for content also helps us target our content to the specific segments of the buying process. Okay, so it’s difficult to actually pull money out of buyers for your marketing content (though there are rare exceptions: McKinsey has been doing it for years with the McKinsey Quarterly).
Chris Koch
JANUARY 29, 2010
Image via Wikipedia. Thinking about a pricing model for content also helps us target our content to the specific segments of the buying process. Okay, so it’s difficult to actually pull money out of buyers for your marketing content (though there are rare exceptions: McKinsey has been doing it for years with the McKinsey Quarterly).
Chris Koch
DECEMBER 16, 2011
Image via Wikipedia. Try it sometime, you might like it—your target audience might, too. Or so you (my target audience) told me… In 1975, New York City was a real s—thole (I should know, I was a teenager growing up in the area at the time—yes, I’m that old). Plus, it was really fun to write.
Chris Koch
DECEMBER 16, 2011
Image via Wikipedia. Try it sometime, you might like it—your target audience might, too. Or so you (my target audience) told me… In 1975, New York City was a real s—thole (I should know, I was a teenager growing up in the area at the time—yes, I’m that old). Plus, it was really fun to write.
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