Writing on the Web

SEPTEMBER 17, 2014

Target Readers with Your Posts. Targeted posts can not only boost your content quality, but can also draw in groups of readers that you may not have had before. If you do this for companies and brands that you trust, it can genuinely be a help to readers who may be looking for recommendations.

Tips 100

Tips Blogger Small Business Marketing Business Blogging 100

Writing on the Web

SEPTEMBER 7, 2010

The answer depends on your target audience. Remember, your target audience determines where you should be and how you spend your time. If your target audience spends their day on Twitter, then that’s where you should be engaging with them. The same could be true if your target audience hangs out on Facebook.

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Writing on the Web

FEBRUARY 17, 2016

Are you everywhere, or at least in the key places your target audience is? How easy is it for someone to find you doing a search for answers to their problems? What comes up for your name? What comes up for the keywords that describe what your business does? Social sites, web, blog, articles, videos, etc.).

Ad Exchange 100

Ad Exchange Keywords Google Optimization 100

Writing on the Web

JANUARY 7, 2014

As an expert, you should already know your targeted audience well since you’ve been working with them for years. ” Instead of blasting readers with a fire-hose, target their problem and pain with a small fire-extinguisher. In brief, it’s a process for creating products and services that work well for the end users.

Blast Campaigns 100

Blast Campaigns Design Course Buy 100

Writing on the Web

AUGUST 25, 2016

The second is positive signature associations by which the company becomes familiar and comfortable to members of its target market.”. He says this about branding and narrative: “…brand equity accrues to the extent that a company’s brand story provides the two main components of a successful story. The first is an attractive personality.

Newsletter 100

Newsletter Personalization Brand Identity Branding 100

Writing on the Web

SEPTEMBER 30, 2015

Have you been hitting the targets and benchmarks you set for yourself? How are you doing on your business blogging strategies for 2015 ?

Business Blogging 100

Business Blogging Marketing & Strategy Business Broadcasting 100

Writing on the Web

JUNE 16, 2015

Copy the entire title of target keywords into the search field. Once you understand that by using keywords strategically placed in title, first paragraph, and the body of the content, you facilitate how search engines identify and index your content, making it easy for your ideal readers to find you online. Are you on YELP ?

Generation 100

Generation Keywords Adwords SERP 100

Writing on the Web

APRIL 14, 2014

Only write when you have your clearly-defined targeted readers needs and desires in mind. I couldn’t agree more, but I would add five more qualities: Write, rewrite, get it edited, rewrite, write it again. Organize your research, dive deeply into it but don’t drown in it.

Training 100

Training Planning Trust Marketing Business Blogging 100

Writing on the Web

OCTOBER 14, 2015

Targeted Contextual Advertising – Depending on the number of your page views, click through rates, and keywords in your posts (from $.10 Indirectly. How to Make Money Directly from a Business Blog. This list is in no particular order, nor is it exhaustive, but in a nut shell, here is how it works: Advertising.

Cost Per Click 100

Cost Per Click Merchandising Cost per Acquisition CPC 100

Writing on the Web

AUGUST 3, 2010

Who is the blog for, who is the targeted audience? Another common error is being too vague about the topic and the targeted audience.First time visitors shouldn’t be confused when they arrive. The title (branding elements should define the area of expertise and be memorable). The author’s name. An attractive photo.

Marketing Websites 100

Marketing Websites Brand Identity Branding Digg 100

Writing on the Web

NOVEMBER 18, 2010

Our dedicated team of specialists in the areas of strategy, design, content, copy, account and project management provide clients with sponsored magazines, web design, direct marketing solutions, in store communications, advertising and loyalty programmes for internal and external target groups. What are the key findings? Be memorable.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

OCTOBER 1, 2014

If you want to get noticed by more readers, you have to contextualize your articles in an ongoing conversation so your words have meaning to your targeted audience. Great content has context. You can team up with a fellow blogger in your niche by participating in an ongoing discussion, or in an argument.

Blogger 100

Blogger Trigger Marketing Business Blogging Opinions 100

Writing on the Web

SEPTEMBER 10, 2014

One more thing about finding your anger… what makes you mad may also make your target audience mad. So tune in to what drives you, what makes you mad. Then get into action with your business today. This is a great way to connect with your audience. Find out what makes your people mad…. What about you, what makes you mad? About your work?

Content 100

Content Copywriting Blogger Internet Marketing 100

Writing on the Web

JANUARY 10, 2014

The Kindle is now available at Target and Best Buy. Ebooks are now outselling hardcover books at Amazon , selling 180 e-books for every 100 hardcovers. Jeff Bezos told the USA Today that he predicts Kindle ebook sales will outsell all books (including paperback) within a year.

Peer-to-peer 100

Peer-to-peer Amazon Wikipedia Domain 100

Writing on the Web

OCTOBER 31, 2012

I suggest that your blog messages should focus on what truly matters to your target audience of potential clients. A good-looking professional blog or website will build a marketing list. What’s your message? How can you inspire desire? What’s their beef? What problems do they encounter that your product or services can solve?

Sample 100

Sample Comparison Custom Publishing Business Blogging 100

Writing on the Web

DECEMBER 31, 2014

Goal #5, Attracting new visitors from search engines, has become a moving target over the past fifteen years. The first four goals on this list are met by writing compelling, relevant content that solves the problems of your readers. These are the goals of content marketing , whether with a website or a blog.

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

Writing on the Web

APRIL 18, 2011

You have to find what works for you in your business, with your target audience. 3 Easy Tips to Target Readers with Your Content. Ahhh, that’s what I’ve been trying to figure out for the last 12 years. In the World Wide Web, there often seems to be no rules. But that’s not true.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

FEBRUARY 5, 2014

How can you research your targeted audience and discover more about how and what to write? Some readers do, but mostly they’re looking to know how what you know can help them fix a problem. Readers want solutions delivered in plain language with examples of how other people just like them succeed. Here are a few tools you can use.

Research 100

Research Aggregators Press Social Networks 100

Writing on the Web

JULY 19, 2010

Clearly I was missing the target area. Focusing my speech and presentation on one clear objective, will help keep me on target, and will help the audience learn. Of course, I couldn’t see this the first time I wrote the presentation, nor could I recognize it the next day.

Process 100

Process Ning Digg Content 100

Writing on the Web

APRIL 24, 2013

Is my target audience the same for both business offerings? It wouldn’t make sense to readers and it certainly wouldn’t make sense to the search engine algorithms. Here are the questions to ask to help determine if you need to start a new blog: Is there an over arching common problem your varied services solve?

Business Blogging 100

Business Blogging Business Buyer Personas Custom Publishing 100

Writing on the Web

JANUARY 23, 2013

How do you pick a blog topic that will score with search engines AND solve a problem your target audience frequently has? Do you scour the dungeon of your mind for new slants on old stuff? I don’t know any business professional who doesn’t struggle to keep up a fresh supply of awesome content for their readers.

Content Marketing 100

Content Marketing Content Guidelines Keywords 100

Writing on the Web

SEPTEMBER 20, 2010

Know your target audience. Who are your targeted readers and clients? The 2nd edition is now out and I’ve been reviewing and re-reading it. Good stuff. Here’s a recap of some really key nuggets from this book: Before you write one word of copy, you must first: Know your objective. Know your product or service.

Buzz 100

Buzz Content Digg Copywriting 100

Writing on the Web

DECEMBER 3, 2010

Interact on fan pages that target niches similar to yours. You want to find fan pages that have a lot of action and that are different than what you offer but yet still target the same kinds of people and the same niches. This is something that can really give you a lot of leads if you do it correctly.

Facebook 100

Facebook Ad Building Tools Autoresponders 100

Writing on the Web

SEPTEMBER 4, 2013

But search ones that attract your kind of customer, in your target audience. These platforms have a specific crowd following and due to the less competition on these sites, you are likely to have a greater penetration over the market. Use SlideShare.

Business Blogging 100

Business Blogging Tips Business Social Media 100

Writing on the Web

AUGUST 21, 2013

That may differ according to the business goals of the blogger, but it should include goals like: Attracts readers in a targeted niche. .” To me, in my world of professionals who use the Internet to get found, get known and get clients , a successful business blog is one that works for what it was set up to do.

Business Blogging 100

Business Blogging Business Blogger Training 100

Writing on the Web

FEBRUARY 14, 2012

You might well ask: How do I discover and offer emotional value to my target audience? The only way to differentiate a company’s products and services is through adding emotional value. Otherwise, your offers will not stand out above the crowd in an increasingly commoditized world.

Lead Ranking 100

Lead Ranking Lead Scoring Trigger Marketing Differentiation 100

Writing on the Web

JUNE 23, 2011

Related posts: 3 Easy Tips to Target Readers with Your Content. Share this on Reddit. Add to a lense on Squidoo. Stumble upon something good? Share it on StumbleUpon. Share this on Technorati. Tweet This! Get Shareaholic. 7 Ways to Format Blogs to Engage Readers’ Brains. Don’t Jerk Blog Readers Around: 5 Tips to Keep on Track.

Tips 100

Tips Digg Ethics Content 100

Writing on the Web

SEPTEMBER 26, 2012

Go to your target audience. This is a task that you can complete in less than a minute. After you do so, every email that you send will be a marketing message that could bring you another reader. Hint : check out WiseStamp !). Find the communities where your potential readers get together.

Traffic 100

Traffic Blogger RSS Opinions 100

Writing on the Web

FEBRUARY 29, 2012

Within Groups, you also have the opportunity to interact with members of the industry community in new and targeted ways. Group discussions will generate some of the best ideas out there, ideas that wouldn’t be possible without the collaboration that LI Groups offers.

Linkedin 100

Linkedin Peer-to-peer Business Tips 100

Writing on the Web

OCTOBER 3, 2012

If you want to get noticed by more readers, you have to contextualize your articles in an ongoing conversation so your words have meaning to your targeted audience. Great content has context. You can team up with a fellow blogger in your niche by participating in an ongoing discussion, or in an argument.

Blogger 100

Blogger Content Trigger Marketing Business Blogging 100

Writing on the Web

MARCH 17, 2014

I want to find out what titles are selling, what keywords are sought after most by the readers in my target audience. The first thing I do is market research , as I wrote about in my previous post here. I want to find out if there’s a gap between what’s been published and what people seek to know.

Research 100

Research Content Wikipedia Case Studies 100

Writing on the Web

DECEMBER 2, 2015

When you do reference your local customs and holidays, show your readers you are aware of them being in other parts of the world.

Opinions 100

Opinions Opt-out Newsletter Opt-in 100

Writing on the Web

NOVEMBER 7, 2012

Here are other key reasons blog writing is key for your business: Building an online base of targeted customers. There are many reasons that people blog – the most important being to convey their personal message in a clear, concise way. Reaching customers on an individual level.

Tips 100

Tips Blogger Aggregators Business Blogging 100

Writing on the Web

AUGUST 23, 2010

When it comes to quality content for executive coaches, I don’t recommend you hire anyone who doesn’t have experience in your field, a thorough understanding of your clients and target market and good Web knowledge and experience. Good help is hard to find , as they say.

Digg 100

Digg Marketing Management Buzz Blogger 100

Writing on the Web

OCTOBER 10, 2012

This blog recently discussed the many ways celebrity blogger Perez Hilton does his job right and on that list was taking time to understand your target audience. (Image: freedigitalphotos.net ). A great way to do that is by inviting them to comment so you can hear from them directly.

Business Blogging 100

Business Blogging Business Blogger Small Business Marketing 100

Writing on the Web

NOVEMBER 15, 2011

Ask questions that resonate with your target market and have quality content that closely reflects your offline content. Too often newcomers put the emphasis on numbers, and fail to consider the quality of their acquisitions. Heed the difference between audience size and interaction.

Social Media 100

Social Media Media Blogger Acquisitions 100

Writing on the Web

NOVEMBER 1, 2011

Neuromarketing and science can help improve your content writing so that it has more of an impact on people in your target audience. More importantly, we now understand that much of our decision making goes on in the old brain , out of conscious awareness. I just love this site: SalesBrain , a neuromarketing company.

Copywriting 100

Copywriting Act-On Training Buy 100