Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. Depending on a brand’s particular offer and target market, including a Spanish-language path for customers, may be worth testing and refining. According to the U.S. Census Bureau , nearly 17 percent of the U.S.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds. Personalization.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Buzz Marketing for Technology

MAY 29, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Interactive Marketing Online Testing Strategy. The phenomenon of big data certainly comes with big promise.

Enterprise Management 100

Enterprise Management Planning Work Management Tips 100

Buzz Marketing for Technology

AUGUST 11, 2010

Although fundamentally different in nature – the targeting and efficiency of Facebook Ads will make it irresistible to marketers over the long term plus the increase in brand awareness and purchase intent doesn’t hurt either. Tags: Advertising Facebook Interactive Marketing behavioral targeting.

Facebook 100

Facebook Advertisements Advertising Digg 100

Buzz Marketing for Technology

NOVEMBER 28, 2012

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. Websites, however, can now provide this level of data in real time.

Focus Group 100

Focus Group Marketing Websites Trigger Marketing Loyalty 100

Buzz Marketing for Technology

NOVEMBER 15, 2013

Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization. Behavioral Targeting Customer Experience eCommerce Online Testing Optimization CMO Digital Consumer ecommerce Online Customer Experience' As more and more marketers are discovering, it’s impossible to.

eCommerce 100

eCommerce CMO Banners Loyalty 100

Buzz Marketing for Technology

DECEMBER 21, 2012

Using data for real-time content targeting. One particular application of CRM data in the mobile environment is a marketer’s ability to target specific customers with specific content in real time. Provide a Consistent, Optimized Experience… Everywhere.

Mobile Marketing 100

Mobile Marketing Amazon Advertising Mediums Advertising Channels 100

Buzz Marketing for Technology

MARCH 30, 2010

Translation – it provides a rich target for your marketing, you may even put a name or a face to it as one of his blog post detailed called How Well do you Know your Buyer Personas ? Tags: Advertising Crowdsourcing Facebook Marketing Social Media Social Networking Strategy behavioral targeting.

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Buzz Marketing for Technology

OCTOBER 6, 2010

You can target behaviors and explicit likes from a member’s profile. Tags: Advertising Applications Commerce Facebook Online Advertising Social Networking behavioral targeting. Facebook is currently running 3 business models – any one of which you or I would die for and they happen to have them all under one roof.

Facebook 100

Facebook Social Networks BtoB Digg 100

Buzz Marketing for Technology

APRIL 4, 2013

Current smartphone technology allows for nearly infinitely granular targeting based on behavior, third party data, contextual data like location, and universal sign-in profiles. This is just a refinement of existing approaches to targeting. While interesting, however, this is not what I am talking about. It’s nothing new.

Mobile Advertising 100

Mobile Advertising Psychographics Mobile Marketing Broadcasting 100

Buzz Marketing for Technology

OCTOBER 5, 2016

Just look at history: If the NSA, the CIA, JPMorgan, Morgan Stanley, Target, LinkedIn, Twitter and Home Depot can’t secure financial data or data about identity, then no one can. “I think that big, open public blockchains are the most secure way to move and store and manage anything of value than anything we’ve ever created.

Linkedin 180

Linkedin Twitter Course Cost 180

Buzz Marketing for Technology

MAY 6, 2010

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. 1440 targeted me with a personal ad on Facebook that was aimed at just one person – ME. As an experiment he had tried targeting his girlfriend (now fiance!) Think that sounds like the future years from now?

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Buzz Marketing for Technology

DECEMBER 7, 2011

Real time to a media buyer may be several weeks of ratings data to understand what target consumers are viewing. To ad networks serving targeted banner ads Web visitors, real time is microseconds. Rather, understanding the behaviors of your target consumer is the quickest path to achieving marketing success.

Banner Ads 100

Banner Ads Banners Network Marketing Act-On 100

Buzz Marketing for Technology

DECEMBER 15, 2009

I believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads. Tags: Social Networking Business Intelligence Advertising Facebook Mobile social media behavioral targeting Videocasting Content Marketing. Mark it down people ;-).

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

DECEMBER 15, 2009

I believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads. Tags: Advertising Business Intelligence Content Marketing Facebook Mobile Social Media Social Networking Videocasting behavioral targeting.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

MARCH 20, 2013

A technique such as behavioral targeting can help automatically syphon off non-green or unknown visitors, and promote green items, options or offers to those who are. No matter how much merchandise you have, your customers will be targeted appropriately.

Conversion 100

Conversion Merchandising eCommerce Banners 100

Buzz Marketing for Technology

AUGUST 10, 2009

Now with the new era of Social Commerce about to dawn then perhaps advertisers will want to BUY targeted ads based on social profile of an individual. All Facebook needs to do is add a feature that targets 500 friends or more and charges you a premium price!

Cost per Acquisition 100

Cost per Acquisition CPA Lead Ranking Cost Per Thousand 100

Buzz Marketing for Technology

SEPTEMBER 27, 2011

You need to tailor this evolving media world to work for you and employ social and targeting technologies to deliver marketing messages that inspire action and loyalty. We’re card counters. We’re going to turn the odds against the casino.” – Billy Beane.

Planning 100

Planning Word of Mouth Mobile Advertising Work Management 100

Buzz Marketing for Technology

OCTOBER 12, 2011

It was easy for media agencies to find your target, and almost as simple to measure the response. It worked when you were basically interrupting what your target audience was doing—watching TV. Now we’re in an era of continuous messaging that ultimately is tremendously fragmenting.

Social Media 100

Social Media Social Marketing Advertising Agencies Media 100

Buzz Marketing for Technology

SEPTEMBER 12, 2012

Posted in behavioral targeting Customer Experience Online Shopping.

Forrester 100

Forrester Pricing Price Comparison 100

Buzz Marketing for Technology

MAY 22, 2013

They also don’t overlap 100% in target customer bases, and there are a bunch of other things that are fundamentally different about their models… But for the sake of oversimplification, let’s say that all Wal-Mart has to do to rise to ecommerce supremacy is up the online ante. Well, and install the lockers.

Amazon 100

Amazon eCommerce Fulfillment Marketing & Strategy 100

Buzz Marketing for Technology

SEPTEMBER 15, 2010

What they need to sell to upper management is not the notion of targeting certain blogs (I know I get tons of emails every day asking to cover a certain story – which by the way is the wrong approach) – it’s the notion of being part of conversations!

PR 100

PR Conversion Ning Digg 100

Buzz Marketing for Technology

NOVEMBER 7, 2011

All that is left to uncover for marketers is the right celebrity for your brand and target audience as explored in our Lady Gaga Social Intelligence Report. While brands may still be uncertain about their optimal balance of paid, owned and earned media, the value of celebrity endorsement and how it impacts branded conversations is clear.

Word of Mouth 100

Word of Mouth Social Media Network Marketing Marketing Report 100

Buzz Marketing for Technology

SEPTEMBER 7, 2011

In my session I will elaborate on over a dozen proven social media strategies from brands like Dell, Jive, Avaya, SAP and the NCAA to establish targeted social media programs that delivered real results. Well that day is already here for the enlightened CMO which is exactly what I want to talk about at this years SXSW event.

Facebook 100

Facebook CMO Social Media PR 100

Buzz Marketing for Technology

APRIL 18, 2012

Quarterly and annual reviews provide some idea of how the money is being spent, and frequency, reach, target rating points, media impressions and clip counting are among the longstanding measures of marketing effectiveness. But these are becoming less and less informative as the world moves at Internet speed.

Enterprise Management 100

Enterprise Management Work Management Spending Social Media 100

Buzz Marketing for Technology

JULY 13, 2011

Music videos too have grown to be about a $15 million product placement industry, allowing brands to align their products with artist that appeal to their target consumer. So we explored the question of; Is Lady Gaga right for your Brand In our most recent Social Intelligence Report on Lady Gaga.

Brand Identity 100

Brand Identity Branding Network Marketing Social Media 100

Buzz Marketing for Technology

OCTOBER 5, 2011

The idea focused on how I could show the IAB MIXX audience how to target marketers like themselves with real-time data. So to illustrate this, I decided to run a research experiment to show at IAB MIXX. This was research that was exclusive to IAB MIXX, but you can now see below.

Paid Search Agency 100

Paid Search Agency Network Marketing Social Networks Advertisements 100

Buzz Marketing for Technology

MAY 16, 2012

With the data, smart marketers can make mid-stream changes to the expressed interests and attitudes of their target audience. At the heart of this is technology and an interpretation methodology that offers deep insights and takes the guesswork out of marketing.

Social Marketing 100

Social Marketing Marketing & Strategy Social Media Opinions 100

Buzz Marketing for Technology

OCTOBER 28, 2008

Targeted ad insertion radically changes the medium – no longer by “slots” you buy an “audience” based on geographic, demographic, and viewing behavior segmentation.

Broadcasting 100

Broadcasting Planning CMO Advertising Mediums 100

Buzz Marketing for Technology

MAY 28, 2014

Then you can more easily acquire insights that can be applied to optimize campaigns by focusing on higher performing tactics, redistributing media spend across the most successful media sources, and applying the resulting audience data to fine tune targeting parameters. Taking action on the missing link is a necessity.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

Buzz Marketing for Technology

FEBRUARY 1, 2012

High-level survey data (like the data from the AP, USA Today and ESPN) can lead you in the wrong direction if your target is Millennials, Moms, or Consumer Tech buyers! If you are marketer – you need to know what your specific audience cares about.

Lead Scoring 100

Lead Scoring Lead Ranking Social Media Press 100

Buzz Marketing for Technology

MAY 18, 2011

There was also no way to gauge just how effective that media was with our target audience. Simple task but hard to deliver in reality since there is no way to buy bargain basement priced media and get Madison Avenue results. I remember buying media on the Golf Channel because that’s what the CEO told me his friends’ watch.

Media 100

Media Focus Group Media Plans Pricing 100

Buzz Marketing for Technology

JUNE 27, 2008

However, how many instructional designers and trainers are given the opportunity to really discuss a topic indepth with their target audience? Who's our target audience? To do this however, we need to have interaction with our students. How many even have an understanding of the environment in which their students work? On a break.

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Conference 100

Buzz Marketing for Technology

MARCH 14, 2012

Pockets of highly engaged fans that could make great targets for some brands will be overlooked. The point being for a brand like NASCAR that has such broad appeal – using a stereotype for an audience description can be inaccurate. For NASCAR this is a lost revenue opportunity and for brands this is a lost awareness opportunity.

Network Marketing 100

Network Marketing Advertisements Advertising Distribution 100

Buzz Marketing for Technology

FEBRUARY 25, 2010

With only 160 characters for a mobile message you better be on target 100% of the time. Now we want to move into the content. I would say that if “ Content is King &# on the internet “ Context is Queen &# on mobile. The #1 thing that people search for on their mobile devices is Location based information.

Mobile Marketing 100

Mobile Marketing B2B Marketing Mobile Advertising Digg 100

Buzz Marketing for Technology

FEBRUARY 2, 2010

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. It also implies there will be a beginning and, somewhere down the road, an ending.

Social Media 100

Social Media Campaigns Digg Media 100

Buzz Marketing for Technology

SEPTEMBER 22, 2008

That's when we make the pivot from finding a target audience and moving messages to them – to creating Social Branded Applications that give away the message and letting the audience tailor it to the social graph.

Social Networks 100

Social Networks Web 2.0 Brand Identity Branding 100