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InMobi releases independent ad mediation platform

Martech

This gives them the ability to transparently review the end-to-end flow of advertising dollars and understand their true take rate. It offers an easy-to-use mediation platform to optimize ROI while reducing risk of first-party data leakage or working with players who have a conflict of interest. . What it does.

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2023 Predictions: Digital media and advertising

Martech

With video-social platforms like Twitch, YouTube and TikTok in the mix, different formats will also need to work together to complement one another.”. In the past, buyers have looked at things like take rates and discounts, directness, quality, performance, or fraud when they evaluate supply paths.

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PPC for B2B: How to Choose Your Agency

Envy

I’ve been fortunate to work with amazing clients over the years, but I also remember the unpleasant situations working with clients who accepted these PPC myths as facts. His disappointment was the direct result of unrealistic expectations and a lack of understanding about how PPC works. What takes so long?

PPC 87
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PPC for B2B: How to Choose Your Agency

Envy

I’ve been fortunate to work with amazing clients over the years, but I also remember the unpleasant situations working with clients who accepted these PPC myths as facts. His disappointment was the direct result of unrealistic expectations and a lack of understanding about how PPC works. What takes so long?

PPC 87
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26 A/B Testing Examples to Inspire Your Next Test

Convert

Chances are, that’s not going to work for you. You’ll end up wasting resources testing something that doesn’t work with your unique business model, audience, and brand. At least the tester learned what doesn’t work. This is the basis of the work that is done by Jakub Linowski at GoodUI ). Control ( source ).