Act-On

NOVEMBER 15, 2023

Marketing Automation Returns: The Outcomes No matter the business type or vertical, when marketing automation is done well, it reaches a large percentage of leads and customers who come into contact with the business. And it’s no secret that turnover has a high price tag.

Marketing Automation Services 225

Marketing Automation Services Marketing Automation ROI Automation 225

Convince & Convert

DECEMBER 13, 2023

If you’ve leveraged social media video marketing before, then we’re sure you’ve come across vertical videos before. By applying the keywords you’ve previously chosen as “ interest tags ,” the app puts unique Page posts at the top of each user’s News Feed according to the topics they are most likely to enjoy.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Litmus

JULY 12, 2022

Using list tags for HTML bulleted lists. Here at Litmus we use list tags when we code HTML email bullet points : <ul> indicates an unordered list, or a bulleted list of items. <ol> If implementing list tags in your emails is something you’re interested in, read on! Vertical spacing.

Class 97

Class Tagging Verticals Order 97

PathFactory

JUNE 29, 2023

We have a fully optimized content library with all assets appropriately tagged. Best practices to implement: Leverage unknown and known, account and vertical/industry audience engagement across verticals to diagnose content performance and content development.

Practices 52

Practices Marketing & Strategy Ideal Customer Profiles Best Practices 52

RebelMouse

FEBRUARY 21, 2024

With our AI headline generator tool , you can create enticing, click-worthy titles for your articles, product pages, social media captions, content tags, and more. In the example below, we chose the Primary Tag as an additional field. Under the Options for Custom Right Rail section, create a title. Here, you can add a specific prompt.

Generation 52

Generation Customer Satisfaction User-Generated Content Tagging 52

Top Rank Marketing

APRIL 3, 2024

Ensure your video is 1-2 minutes long, in vertical format, features an impactful hook, and is uploaded natively. Tag your connections in the comments: be sure to alert those who are likely to engage for best results. Crafting the optimal video post ensures that your behind-the-scenes video production efforts don’t go to waste.

Linkedin 96

Linkedin B2B Marketing Tips B2B Thought Leadership 96

RebelMouse

APRIL 23, 2021

Using Google Tag Manager (GTM) in conjunction with Google Analytics (GA) and RebelMouse's Layout & Design Tool (L&D) allows you to glean many insights into what's working and, just as importantly, what's not working on your site. Let's take this further and imagine a site with several geographic sections, or verticals, on the site.

Opt-out 98

Opt-out Verticals Newsletter Opt-in 98

Seismic

MARCH 12, 2024

What we’ve realized is that challenges in any vertical are often quite similar: how do we mature our efforts, ensure we get the value out of innovations and create a strategic plan for the future? Furthermore, we keep a close eye on the macro business environment, pivoting as necessary, but also remaining as a stable partner and resource.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

Oktopost

NOVEMBER 12, 2020

Don’t forget to add UTM tags to your URL, so you can measure and evaluate how effective is your product page in terms of traffic. Your featured customer selection should be strategic too – to reflect your target verticals and company sizes. LinkedIn Featured Customers.

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

Webbiquity

MAY 30, 2019

Make smart use of tagging for personalizing your messages. You can use tags to identify these signals and improve email targeting in combination with dynamic content and automation. Here’s a list of common do’s and don’ts. Personalizing email messages creates impact in several ways.

Personalization 246

Personalization Planning Paid Search Agency Marketing Automation Services 246

markempa

APRIL 27, 2017

Personally, I use smart tagging on contacts with automated workflows in my marketing automation to do this. Before you do this, I suggest you organize all your tags in a tagging schema. Smart Tagging Contact Attributes. At first, I did this manually. I use an Excel spreadsheet, so I don’t lose track and stay consistent.

Top of Funnel 305

Top of Funnel Tips Sales Qualified Leads Lead Nurturing 305

6sense

JANUARY 24, 2022

Don’t Forget Verticalization. And a lot of that has to do with verticalization.”. The team then developed content to educate verticals that are less familiar with the technology companies like 6sense, and used PathFactory to set up experiences dynamically generated to serve this content to those segments.

Top of Funnel 62

Top of Funnel Practices Personalization Verticals 62

KoMarketing Associates

JUNE 26, 2018

SEO Tagging Basics. When it comes to onsite optimization efforts, don’t forget SEO tagging basics! This includes the optimization of HTML titles, meta descriptions, Open Graph tags, and page headings. This can be a more beneficial starting point in an effort to minimize duplicate listings.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

DemandBase

MARCH 11, 2019

2) Update current content for your industry vertical or buyer persona. While curating content is a quick and easy way to provide a good level of personalization for your target accounts, once you cross the threshold and start tackling industry verticals, your target accounts will expect a bit more customization. Ideal for: One-to-few.

Account Based Marketing 85

Account Based Marketing Top of Funnel ABM Personalization 85

markempa

APRIL 13, 2015

In CRMs like Salesforce.com, you can automatically notify sales people when activity has developed in their territory, vertical market or other criteria that you deem to be important. Preschedule appointments for the sales team — Help eliminate “telephone tag”. Match leads based on product or industry vertical expertise.

Distribution 120

Distribution Sales Qualified Leads Lead Scoring Lead Ranking 120

Biznology

JULY 28, 2021

Hashtags are now prevalent on most social media platforms, but they started on Twitter as an organic movement by users to categorize and tag conversations. You can edit the length of your video, add looping, tag your location, tag your friends, cross-post to other platforms and hashtag your brains out.

Twitter 104

Twitter Social Media Budget Programs Tagging 104

Liveintent

JANUARY 25, 2022

Inventory packages bring relevancy to ad experiences by targeting content based on context or within a specific vertical. Content packages consist of newsletter inventory tagged with the same IAB Category, like Business. Well, check out inventory packages. What are inventory packages?

Advertising Agencies 71

Advertising Agencies Curation Funnel Advertising Newsletter 71

Martech

FEBRUARY 28, 2022

” Your KPIs must account for that complexity because you need to look at each segment or target vertical throughout your process. You’re also looking at how your marketing automations performed at each step and how they were tagged by source, vertical, intent, dollar amount, and other factors.

Marketing Automation Services 122

Marketing Automation Services Intent Marketing Automation Email Marketing 122

ClearVoice

MAY 24, 2023

This content helps your brand become the go-to hub of information in your vertical. Try adding questions, tagging other experts, or additional data points when you post. Thought leadership is a content strategy that helps brands stand out, build authority, and showcase their expertise. Tip: Don’t just post your blog as a link.

Thought Leadership 81

Thought Leadership Content Distribution SERP 81

SmartBrief - Marketing

SEPTEMBER 18, 2023

The BRB is available to brand-registered sellers on any sales you make from tagged links – including your promoted products and any of your products the customer purchases within 14 days after clicking on the tagged link. However, there are solutions for this through third-party tools which enable tagging and deep-linking.

Amazon 52

Amazon Advertising Agencies Advertisements Advertising 52

Content4Demand

JUNE 25, 2021

I like to format my data in tables so that it’s easier to sort for variables later, particularly if you include more details like buyer stage and vertical. Nested tags: Content that’s organized by nested tags (H1, H2, H3 and H4 headings and subheadings) is easiest to read and will therefore rank better.

SEO 64

SEO SERP Content Budget Programs 64

Customer Experience Matrix

DECEMBER 16, 2018

Another reason is that CDPs also included third stream of vendors: tag managers whose original focus was on building connectors to ingest and distribute data. But the nature of software products is to expand their functions. A cynic might argue the reason is that companies have developers on staff and need to keep them busy.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Moz

SEPTEMBER 27, 2020

Example: certain subjects/verticals tend to be more prone to this issue, but generally anything related to regulations/laws/guidelines which tend to change often. Example: after some SEO recommendations, your devs mistakenly put a no-index tag on your page without you realizing. Your page is victim of duplication or cannibalization.

SERP 74

SERP Optimization Content Keywords 74

Sprout Social

DECEMBER 19, 2019

While their initial venture was to increase the creation of vertical video, things like this need baby steps. Create vertical video content specifically for IGTV. And when over 130 million users are tapping to view Instagram shopping tags on photos each month, this is definitely a strategy you want to be using.

Trends 92

Trends Curation Opinions Paid Search Agency 92

Envy

FEBRUARY 13, 2021

You get a choice for this one: GTM means either Google Tag Manager, or Go To Market. Google Tag Manager is a handy way to manage tags that track traffic to and around your site, while a go to market strategy is a comprehensive marketing plan for launching a product or service.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Scoop.it

MARCH 21, 2023

Vertical : They are keywords that come from closely related niches but still can connect to your target audience. Use Emotional Titles with Tag Modifiers SEO writers know it’s critical to include a target keyword in a title for search engines to “see” it. Remember About Image SEO Image SEO is not about alt-tags only.

SERP 80

SERP Long Tail Marketing Dwell Content 80

Martech

MARCH 4, 2022

Similar companies in the same vertical probably have similar CPAs to act as benchmarks, O’Connor continued. Tag all events. He offered the example of an ad campaign where five different channels were engaged. Two are productive, three are not. What is working in the first two channels? On launch day, “the worst CPA is today.”

Cost per Acquisition 105

Cost per Acquisition Top of Funnel Cost CPA 105

Pam Didner

SEPTEMBER 13, 2022

Upload sales-centric content to the library, and then tag them with all the key parameters, such as: Product families. Vertical segments. The best to track content effectiveness is to create a sales-centric content management library. Product names. Target audiences. Territories/regions. Authorships. Pain points/challenges.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Convince & Convert

MAY 4, 2016

We created the influencer marketing network graph below using 77 midlevel Twitter influencers (between 30,000 and 500,000 followers) across eight different verticals—automotive, business, entertainment, finance, health, lifestyle, technology, and travel—to illustrate strategic positioning of influential accounts. We’ll call it InstaDine.

Verticals 99

Verticals Marketing & Strategy Network Marketing Outreach 99

Vidyard

JUNE 15, 2017

We can see the difference in content across different platforms even just from the meta tags used. On Facebook, vertical video is making a come-back because it fits so well within the mobile feed. 1), Square (1:1), Vertical (4:5). 1 landscape) / 600 x 600 pixels (1:1 square) / 600 x 750 pixels (4:5 vertical).

Youtube 88

Youtube Facebook Video Marketing Verticals 88

ClearVoice

MARCH 17, 2020

Before you proceed with the third content level in our brand hierarchy, we invite you to read up on core content (#1) and vertical content (#2). Content hubs are the third level in the top tier of a content hierarchy, following behind vertical content (#2) and core content (#1). Skyscraper. Foundational.

Content Marketing 80

Content Marketing Marketing Analytics Tools Ad Building Planning 80

Litmus

SEPTEMBER 6, 2019

Using list tags for bulleted lists. Here at Litmus we use list tags when we code bulleted lists in our emails: <ul> indicates an unordered list, or a bulleted list of items. <ol> If implementing list tags in your emails is something you’re interested in, read on! How to get started with semantic bulleted lists.

Tagging 60

Tagging Class Verticals Order 60

Conductor

JANUARY 24, 2020

I have already seen major drops for sites across many verticals where they lost the traditional result. It will be interesting to see how different businesses and verticals react to this moving forward. One of the ideas I have is to reduce the size of the max-snippet tag that controls the text size displayed in the Featured Snippet.

Features 111

Features SEO CTR SERP 111

Liveintent

OCTOBER 19, 2021

Luckily, email newsletters can help marketers across verticals to drive their customer acquisition efforts. Dynamic Audiences are built from activity tracked by our LiveConnect tag on advertiser’s websites and apps. The LiveConnect tag tracks customers who are visiting your website, clicking, and buying products.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

Brightedge

AUGUST 8, 2022

A responsive design will display equally well both horizontally and vertically. Brightedge customers can leverage SearchIQ to see what Schema tags their competitors are using and how they are corresponding to high ranking results for keywords they are targeting. Use the same data for mobile and desktop versions of your site.

Optimization 105

Optimization SEO Mobile Marketing Traffic 105

Digital B2B Marketing

JULY 12, 2012

Focused vertical publications are often too small to be covered by research sources. Media Kits and Research If you are working in a vertical for the first time, look at the sources publishers compare themselves too in their media kits and audience comparisons.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising B2B 100

Optinmonster

MAY 20, 2022

Paste the base code in the header section, just before the closing </head> tag. Once you have your standard event code, add it to your base code right above the closing tag </script> as indicated by the red arrow below. Wrap the Standard Event code within <script> tags. Copy the base code.

Work Management 92

Work Management eCommerce Trigger Marketing Advertising Funnels 92