Buzz Marketing for Technology

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Can Twitters growth continue?

Buzz Marketing for Technology

The most recent numbers from Nielsen indicate that Twitter grew 1,382% year-over-year, registering a total of just more than 7 million unique visitors in the US. But what is even more surprising and potentially derailing for Twitters growth, is the lack of Twitter adoption in the teen market. Tags: Twitter.

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Twitter Squatting - a new cyber sport

Buzz Marketing for Technology

Its a snowy Saturday and I just picked up an email comment from one of my blog readers pointing out an incorrect twitter handle for Levi's on my list of Brands that Tweet. But what I found amazed me enough to blog about the shear volume of Twitter Squatters I was able to find in a short period of time. Tags: Twitter.

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Is Twitter a Critical Part of your Resume?

Buzz Marketing for Technology

I think it is equally as important for those that are job hunting to be Twittering. And what better way to distinguish yourself amongst a short list of potential hires than to have a strong following on Twitter because of a unique point of view. Tags: Twitter. Not just for job leads but for the differentiation.

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Is Twitter the Next Channel for Contact Centers?

Buzz Marketing for Technology

With legions of Twitter-ers on staff - 432 to be exact - Zappos make customer service look: easy, decentralized, and inexpensive. But that begs the question - what impact will Twitter have on today’s customer contact centers? Tags: Twitter. If you have never seen this web page [link] - you should!

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What’s your Social Media diet?

Buzz Marketing for Technology

With over 300 feeds coming into my Google Reader, Twitter alerts popping up all over the place and email coming in by the truck load its easy to feel overloaded fast. Throughout the day I follow toggle between TweetDeck, retweeting good posts and reading new posts on my Google Reader and sharing them (during lunch or after work).

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Why is measuring Lead Gen in Social Media so hard?

Buzz Marketing for Technology

A more recent example is Naked Pizza, a New Orleans healthful-pizza shop that has been marketing itself via Twitter. And recently it has started to track Twitter-spurred sales at the register. In a test run April 23, an exclusive-to-Twitter promotion brought in 15% of the day’s business.

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Spend More Time Planning your Content Strategy!

Buzz Marketing for Technology

Because of my new book, Facebook Marketing for Dummies (Wiley), which is launching next week - I have been getting a lot of emails and questions from my readers that are very focused on launching their Facebook and Twitter presence. Tags: Facebook social media Twitter Content Marketing.

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