KoMarketing Associates

MARCH 20, 2018

Title Tags. One of the easiest things to do is ensure your brand is consistent across your title tags. Because title tags are what show up in search results. Start by ensuring all title tags end with your brand (with the exception of the home page in some cases).

Ideal Customer Profiles 187

Ideal Customer Profiles SEO Paid Search Agency B2B 187

KoMarketing Associates

MAY 22, 2018

With the use of Google Tag Manager, advertisers are able put users in an audience based on how far they scroll down the page. Within GTM, there is an option to set up a trigger called “Scroll Depth”, where an Analytics Event Tag will fire whenever a user scrolls to a certain part of the site. Scroll Depth Targeting.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

KoMarketing Associates

SEPTEMBER 14, 2017

Baidu’s algorithm give more weight to the meta-tags compared to Google. Important meta data includes: Title Tag: Similar to Google SEO, incorporate the most important keywords into the title tags, but write it in a natural way. Use META Data. A good title is roughly 30 Chinese characters. Build Links.

Ideal Customer Profiles 149

Ideal Customer Profiles SEO B2B Marketing B2B 149

KoMarketing Associates

MAY 13, 2020

Ideally, the title of the content (including the H1 tag) will be the target query itself. ‘ To summarize: Include the question in the URL, title, and appropriate SEO tags. ‘ To summarize: Include the question in the URL, title, and appropriate SEO tags. Present the most critical information at the start (no fluff!).

Features 165

Features Google B2B Marketing Top of Funnel 165

KoMarketing Associates

JUNE 26, 2018

SEO Tagging Basics. When it comes to onsite optimization efforts, don’t forget SEO tagging basics! This includes the optimization of HTML titles, meta descriptions, Open Graph tags, and page headings. This can be a more beneficial starting point in an effort to minimize duplicate listings.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

KoMarketing Associates

MARCH 5, 2019

Bonus Point: Tag Everything and Re-market in other Platforms. Tag your ads with UTM strings so you can use them to create audiences on other platforms, like Facebook. You can also use UTM tags to run Google Ads remarketing and show target audiences a case study or report to guide them toward conversion.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

FEBRUARY 6, 2018

Site architecture (SEO properties and best practices like tagging, URLs, etc.). A recent Whiteboard Friday from Moz discusses a more SEO-centric perspective on how to “Write for SEO”, taking into account tagging and the writing process. Competitive brand visibility (inbound links, social shares, etc.).

B2B Marketing 179

B2B Marketing SEO SME Planning 179

KoMarketing Associates

SEPTEMBER 29, 2016

Another way is by applying “noindex” as a value in a meta robots tag , which tells search engines not to follow show this page in search results and do not show a “Cached” link in search results. A third way is with a nofollow tag that will tell crawlers not to crawl the links within a page.

Wikipedia 120

Wikipedia SEO Landing Pages Tagging 120

KoMarketing Associates

JANUARY 9, 2018

From small things like title tags to major things like HTTPS transitions, the IT team can be a huge help to SEO. Open Graph Tags. Departments that are most aligned with SEO include but are not limited to: IT / Web Development. We all know how important the IT team is to an overall SEO program. Product Marketing. HTML Titles.

Guidelines 201

Guidelines Organization SEO B2B 201

KoMarketing Associates

NOVEMBER 27, 2018

Remember SEO Best Practices: Link to reputable sources, create well-optimized title tags and descriptions, and consider Schema markup. Of course, there are SEO best practices and optimal locations on a page where a keyword should be included (page tagging, heading tag, etc.), but only if it makes sense.

Online Marketing 120

Online Marketing Paid Search Agency B2B Marketing B2B 120

KoMarketing Associates

FEBRUARY 9, 2015

In other words, if you have the same or similar web content, written for visitors in both English and Spanish as an example, you don’t need special code or tagging, per Google guidelines. The priority order for these tags is: <META>, <HTML>, <TITLE> and it is not recommended to input in more than one option.

SEO 120

SEO B2B Marketing & Strategy Guidelines 120

KoMarketing Associates

AUGUST 10, 2017

Tag Your Profile and Use QR Codes. Adding tags to your profile will help visitors quickly know what your Weibo account is all about and what kind of information that they can expect from it. It also helps visitors to search on the Weibo and find relevant accounts and information, so don’t forget to add 4-5 tags to your profile.

Ideal Customer Profiles 136

Ideal Customer Profiles Profiling Paid Search Agency B2B 136

KoMarketing Associates

MAY 7, 2013

Optimizing Existing HTML Title Tags. With the assistance of the Screaming Frog SEO Spider you can scan key SEO elements of a website, including HTML title tags. The HTML Title Tag will inform the spider of what it should expect to see on each individual page of the site. Rich Snippets.

Differentiation 120

Differentiation Brand Identity Branding B2B Thought Leadership 120

KoMarketing Associates

DECEMBER 1, 2016

Screaming Frog is another resource that can be used to identify duplicate copy and tagging across web pages. Finally, ensure that web pages incorporate a REL canonical tag. The integration of this tag helps mitigate issues with inadvertent indexing of campaign-tracking information or session ID’s in web addresses.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

KoMarketing Associates

NOVEMBER 8, 2016

If you build a website with HTML files, you can edit the HTML and paste the code before the “</head>” tags. Also, it gives SEO Suggestion reports covering the length of URL, meta data, alt tags, Baidu indexation report, etc., Then you are all set – you’re ready to see the traffic data from users visiting your website.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

KoMarketing Associates

MAY 26, 2016

Even though most social sites have nofollow tags in place, they do enable users to gain link visibility through cross-linking and brand visibility. Tag your references in your social posts. Social profiles also enable companies to link back to their site. How can you initiate a link building strategy with social?

Social Media 183

Social Media SEO Media B2B 183

KoMarketing Associates

JUNE 5, 2014

ValueTrack is an easy-to-use AdWords URL-tagging feature. In order to use ValueTrack, you first need to add a special tag to your ad’s destination URL. For advertisers using the Display network, this tag is equivalent to the {keyword} tag and equally as important. Why is it important? copy:[name]}.

Adwords 120

Adwords Campaigns Advertising Agencies Lead Scoring 120

KoMarketing Associates

AUGUST 27, 2019

Not only do they share great content from industry experts, but they also tagged the source where it is published on. Another bonus feature that Bench does is to tag businesses that they mention in their posts.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

OCTOBER 27, 2016

Like traditional remarketing in the Google Display Network, you will be using the same piece of code (remarketing tag), enabling your ads to show for your past site visitor targets. Set Up Remarketing Tags : As stated above, RLSA and remarketing in display use the same piece of tracking code. 3 Steps to Get Started: 1.

High Quality Lead 120

High Quality Lead Sales Qualified Leads Adwords Ad Frequency 120

KoMarketing Associates

DECEMBER 30, 2013

The role of SEO tagging best practices also takes on even greater emphasis, including on-page tagging, image tagging, media tagging, etc. Tagging is especially important when considering mobile device adoption and the evolving role of social media in our everyday behavior. LinkedIn Marketing.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

JULY 22, 2016

Proper Tag Deployment. Event Tracking allows you to “tag” website actions and pass meaningful data into Google Analytics that isn’t inherently tracked by Goal types “Destination,” “Duration,” or “Pages/Screens per session.”. Add this by: Tagging the key actions on your website with Event Tracking code; for example: Final Thoughts.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Paid Search Agency 120

KoMarketing Associates

JULY 22, 2016

Proper Tag Deployment. Event Tracking allows you to “tag” website actions and pass meaningful data into Google Analytics that isn’t inherently tracked by Goal types “Destination,” “Duration,” or “Pages/Screens per session.”. Add this by: Tagging the key actions on your website with Event Tracking code; for example: Final Thoughts.

Marketing Analytics Tools 0

Marketing Analytics Tools Analytics Google Paid Search Agency 0

KoMarketing Associates

JUNE 11, 2015

For SEO reports (or even sales pitches), take for example something as simple a title tag. Instead of just writing what a title tag is, provide an image of where the title tag is and why it matters. Can a visual help make that point more memorable? End on a High Note.

Tagging 120

Tagging Amazon Storytelling Conference 120

KoMarketing Associates

OCTOBER 19, 2017

Blue tags label 2018 text design on creative thinking drawing charts and graphs business success strategy plan ideas, Inspiration concept modern template layout, diagram, Vector illustration.

Advertising Channels 120

Advertising Channels Planning Marketing & Strategy Paid Search Agency 120

KoMarketing Associates

OCTOBER 31, 2017

A singularly placed JavaScript tag with well formatted/nested data is the way to go. Gone are the days of back-and-forth with developers because they put a tag in the wrong place. The option to use JSON for Linking Data (JSON-LD) to implement Schema data markup has been a lifesaver. TREAT: Real-time Penguin 4.0.

SEO 120

SEO CMS Development PageRank Tagging 120

KoMarketing Associates

FEBRUARY 5, 2019

This information is most commonly influenced by the HTML title of a web page; hence why we recommend concise and unique HTML tagging on all web pages, targeting applicable keywords. YouTube video optimizations should be considered here, including best practices for titles, descriptions, categories/tags, etc. Best Practices.

SERP 120

SERP Features Top of Funnel Display 120

KoMarketing Associates

DECEMBER 8, 2016

When including these images and videos, they must include a tag that limits size, and other items in order to speed up the loading process. Adding the tag is extremely important as the image will still render, but your page won’t be validated. Obviously, images and videos can be included on AMP pages, but there are some differences.

B2B Marketing 120

B2B Marketing B2B Validation Paid Search Agency 120

KoMarketing Associates

DECEMBER 8, 2016

When including these images and videos, they must include a tag that limits size, and other items in order to speed up the loading process. Adding the tag is extremely important as the image will still render, but your page won’t be validated. Obviously, images and videos can be included on AMP pages, but there are some differences.

B2B Marketing 120

B2B Marketing B2B Validation Paid Search Agency 120

KoMarketing Associates

MAY 6, 2020

Tagging speakers and assisting with messaging guidelines for employees to get involved on social media will additionally help to spread your message and increase event participation. There are a few ways to integrate employees and speakers.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

SEPTEMBER 20, 2016

Ideally, the title of the content (including the H1 tag) will be the question itself. To summarize: Include the question in the URL, title, and appropriate SEO tags. Include things like links to reputable sources, well-optimized titles and tags, and Schema markup. Present the most critical information at the start (no fluff!).

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

KoMarketing Associates

SEPTEMBER 9, 2014

Other tags to look for include: A/B Testing Code (Ex: Optimizely, Visual Website Optimzer). Open Graph Tags. While identifying the various tags within the source code will not give you a ton of competitive insight immediately, it will direct you where to look next and perhaps spark an idea or two for your own company. .

Research 120

Research SEO Press Tagging 120

KoMarketing Associates

MAY 3, 2018

Pro Tip: Ensure User attribution to Channels is correct by tagging campaigns with Google’s Default Channel Definitions for Source and Medium. Acquisition reports in Google Analytics provide B2B marketers with more information about the marketing channels and campaigns driving traffic to your site. Traffic >> Channels.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

KoMarketing Associates

FEBRUARY 10, 2014

Just as some websites are published without sufficient metadata, many developers throw an app in the store without filling out the tags that tell the app store how to rank it. In the iTunes submission process, Apple includes Title, Company Name, and Keywords tags, all which will all be crawled like title and description tags on a webpage.

SEO 120

SEO Mobile Marketing Search Engine Marketing Keywords 120

KoMarketing Associates

SEPTEMBER 11, 2013

This information is most commonly influenced by the HTML title of a web page; hence why we recommend concise and unique HTML tagging on all web pages, targeting applicable keyword information. Additional recommendations on HTML Title tags can be found here and here as well. Search Result Title. HTML Title Best Practices.

Allocation 120

Allocation SERP Search Engine Marketing Tagging 120

KoMarketing Associates

FEBRUARY 24, 2015

Taxonomy-based navigation – organize material based on keyword-specific categories or tags so visitors can easily discover important material. Schema tagging vocabularies for images and video help search engines better understand the context and information associated to these assets. Include a transcript of video. properties).

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

MARCH 3, 2014

Facebook’s new page tagging functionality enabling one page to tag another page, where Facebook may show the post to some of the people who like or follow the tagged Page. Consider these examples: Twitter Cards make it possible for marketers to attach media experiences to the Tweets that link to organizational content.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

KoMarketing Associates

JANUARY 31, 2017

Site architecture (SEO properties and best practices like tagging, URL’s, etc). Screaming Frog “crawls” websites and web addresses to identify important SEO-related tagging and associated information. Competitive brand visibility (inbound links, social shares, etc). Screaming Frog.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120