Everything Technology Marketing

NOVEMBER 14, 2009

Creating performance-based tactical programs for customer acquisition 7. Defining tactical program activities, budget, calendar and ownership 8. Step One: Working from an Ecosystem Map The first step is to understand the lay of the land. The first step is to establish performance targets and milestones for each tactical program.

Planning 100

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Everything Technology Marketing

MARCH 25, 2014

The top three alliance marketing tactics are demand generation (68 percent), followed by content development (50 percent) and lead nurturing (50 percent). A majority of alliance professionals (62 percent) expect the number of partners they work with to increase over the next 12 months.

Marketing Report 100

Marketing Report Trends Marketing Budget Demand Generation Agencies 100

Everything Technology Marketing

JANUARY 1, 2011

1 - Integration of social media into lead generation programs 2011 will be the year social media evolves from the experimental stage to become an established marketing tactic. Your competitors are catching up on the latest lead generation and nurturing tactics. Marketing will be expected to show how it impacts new revenue generation.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

Everything Technology Marketing

MAY 30, 2012

B2B buyer behavior has been changing dramatically over the last few years as buyers increasingly refuse to be interrupted by traditional outbound marketing tactics. What forms of content work better than others? Should I outsource content creation?

Customer Surveys 100

Customer Surveys B2B Marketing Content Marketing B2B 100

Everything Technology Marketing

JULY 10, 2010

Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity.

B2B Marketing 100

B2B Marketing Work Management Marketing Management Paid Search Agency 100

Everything Technology Marketing

MAY 24, 2010

The effectiveness of these traditional tactics is declining steadily, and if you are in the marketing profession you'd better pay attention because we are looking at nothing less than a fundamental shift in the way companies engage with prospects. Other tactics are still relevant and effective.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

Everything Technology Marketing

MARCH 14, 2011

Pick the predominant segment in your market and focus on growing it instead of trying to be all things to all people – that hardly ever works. (7) Also, make sure to embrace experimentation until you find the right mix of message, offers, and tactics. And you may have to unlearn some things you thought to be tried and true.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Software Lead Ranking 100