B2B Marketing Traction

JULY 16, 2014

.” In business to business (B2B) marketing now more than ever, there’s a lot of hammering going on – and a lot of noise out there – because marketing tactics keep changing. We’ll work with you to find the right marketing tools for success, and we can also execute them for you as your outsource marketing resource.

B2B Marketing 100

B2B Marketing B2B Trade Show Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 19, 2014

Glean what appears to be working for competitors, do it better and then add your own unique marketing strategies and tactics. Once you know the right strategies and tactics, you can surpass your online competitors in search performance as well as the quality product and service offerings in as little as three to six months.

Analysis 100

Analysis Verticals Planning Customer Surveys 100

B2B Marketing Traction

OCTOBER 2, 2015

They work! ). A one page plan allows you to view all your tactics in one place and see how they are interrelated. If one marketing activity doesn’t yield results, reduce or eliminate it and do more of what is working! Studies show that people work very well with visual management tools such as the one page marketing plan.

Planning 100

Planning Marketing Plans B2B Marketing Work Management 100

B2B Marketing Traction

JANUARY 13, 2016

Without a plan, your marketing may require a lot of re-work. Approaching your marketing in a one-by-one tactical approach is not cost-effective. With a plan, there is less need for costly re-work. But, one-time pricing is usually much higher than on-going client work. Need video content ideas? Need video content ideas?

Planning 100

Planning Marketing Plans Vendors Trade Show 100

B2B Marketing Traction

MARCH 5, 2013

The myopic marketer may say things like, “ We’ve always done it this way ,” or, “ I can’t see how that will work.” ” They don’t want to try new things because they don’t know how they work or what results they will get. How do you deal with a myopic marketer?

Planning 100

Planning Work Management Marketing & Strategy Tactics 100

B2B Marketing Traction

MARCH 25, 2013

With recent shifts in what business-to-business marketing tactics work, marketing departments have had to acquire new knowledge and new skill sets. Is everyone working together to achieve strategic goals? A great article in Ad Age , Four Talent Categories You Need to Win in a Connected World , prompted this blog post.

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100

B2B Marketing Traction

SEPTEMBER 24, 2012

Lack of a written plan with strategic and tactical marketing information is a sign that a company can use some help. They may say they “think” their marketing is working, but gut feel or thoughts aren’t concrete results. Current marketing is not working. ” There is no written marketing plan.

CMO 100

CMO Budget Programs Trigger Marketing Work Management 100

B2B Marketing Traction

AUGUST 16, 2013

which I blogged about recently in More SEO Tactics Bite the Dust with Google Penguin 2.0 ), you may have bought search engine optimization snake oil. Your SEO vendor doesn’t designate that their services are done as “work for hire.” Here are some of the warning signs: 1.

SEO 100

SEO Buy Marketing Proposals Vendors 100

B2B Marketing Traction

OCTOBER 28, 2014

A thorough competitive analysis will give you answers to these questions and help you form your marketing strategy and tactics. Have they not adopted the latest marketing tactics such as messaging on social media and sharing helpful content with prospects and customers? Detail what marketing your competition is NOT doing.

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

JANUARY 12, 2010

What worked last year? What did not work? What tactics will you implement next year? Do these tactics fit your budget? When will you execute each marketing tactic and who will do the work? What results do you expect from each tactic? How does each tactic tie back to your business goals?

Planning 100

Planning Marketing Plans Paid Search Agency Tactics 100

B2B Marketing Traction

JULY 1, 2010

As a B2B marketing consultant, I am often asked to figure out the one marketing tactic that is going to break open a market for a client. What does work is a strategic marketing plan that maps out integrated marketing tactics and provides a systematic approach to reaching your target audience. I have news for them. Integration?

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

MAY 19, 2015

A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Yet there is proof that content marketing works. The above are five reasons SuperOffice’s content marketing worked. Analyzed popular keywords and phrases and increased SEO tactics.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 14, 2011

Your search engine optimization (SEO) company, maybe despite claiming that their tactics are above board ( white hat tactics), tricked the system with black hat tactics that go against search engine guidelines. Black Hat Tactics Have Been Around for Years. If there are any questionable tactics being used, remove them.

PageRank 100

PageRank Guidelines Vendors SEM 100

B2B Marketing Traction

OCTOBER 27, 2011

Are you sure that the marketing you spend money on is working? A marketing audit is a cost-effective review process where an expert looks at your marketing strategy, tactics, and results to make sure you are getting the best results possible without wasting money. Sometimes marketing programs grow one tactic at a time.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

FEBRUARY 9, 2012

To generate the number of leads you have to have to get enough sales, what marketing tactics are the best? Hopefully you have this information, because you’ve tracked your historical marketing performance and have some data to work with. If you don’t know, hire an expert! If you don’t know, hire an expert!

Spending 100

Spending Planning B2B Marketing Marketing Budget 100

B2B Marketing Traction

OCTOBER 8, 2012

A comprehensive marketing plan that includes your marketing strategy and the marketing tactics that will accomplish your business goals and objectives is like a road map for a business. For specialized tasks, such as website and marketing video development, you may outsource, unless the volume of work is so great it warrants an employee.

Planning 100

Planning Work Management Marketing Management Consulting 100

B2B Marketing Traction

NOVEMBER 2, 2011

Test new tactics. If you think you know what marketing tactics work, verify it. Assuming you know or thinking you know isn’t good enough. Survey, interview, study your customers to gain more intelligence about them. Try something new in the coming year, such as social media or video marketing, on a limited basis.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

B2B Marketing Traction

MARCH 21, 2012

You may have qualified the leads before the great hand-off to sales, who worked with the lead through the sales cycle. But don’t just expect sales to do all the work from here. This was your TOFU, or your activity generating leads at the top of the buying funnel.

Paid Content 100

Paid Content Top of Funnel B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 12, 2012

To be a successful marketer today, you need to be very fluid, learning new paradigms, tactics and technologies, and be open to trying new things and experimenting – at least a little. If you think paying someone to optimize your website still works, I have a bridge to sell you. What Does Work in Marketing?

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

JULY 1, 2015

Studies on the different generational traits can be really helpful in understanding what messages and what marketing will work best to reach different age audiences. Include your strategies and tactics as well as a timeline for getting everything done. Now take some kind of action to execute the plan!

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

APRIL 30, 2014

CMOs can work more closely with CIOs to find and implement digital marketing solutions. With a requirement to extend social media and data analytics throughout the supply chain and customer experience, CMOs need to work with CIOs and other executives to drive digital marketing change.

CMO 100

CMO Social Media Media Correlation 100

B2B Marketing Traction

JANUARY 7, 2010

I like working from a one-page marketing plan for my clients and for my own business, whether or not we have a multi-page written plan as well. Next I add a column for who will do the work, either an employee of the company or an outsource vendor. I list the marketing tasks to be done in a left side column.

Planning 100

Planning Marketing Plans Trade Show Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 18, 2009

Invite marketing specialists in your industry and from other industries who can provide new perspectives on and tactics for your marketing. What worked and why? What did not work? Park the attitudes of “that won’t work” and “that wasn’t invented here” at the door. Clear your calendar. Discuss what went right in the past.

Planning 100

Planning Marketing Plans Advertising Agencies Tactics 100

B2B Marketing Traction

NOVEMBER 23, 2010

As marketers, we need to understand the changes, learn the technologies and adapt their marketing strategies and tactics to succeed. The service provider in Portland, Maine, who worked with local companies or companies in a specific industry is now found online and has customers all around the world.

Paid Search Agency 100

Paid Search Agency Trends Work Management Marketing Management 100

B2B Marketing Traction

JUNE 17, 2014

You’re best off working with a web developer who can develop using an open source platform or from scratch. You should also not hire someone who is stuck in the SEO tactics of 2-3 years ago (there are many out there who find it hard to change or keep up with the new tactics).

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

MARCH 12, 2013

You should be working from a marketing plan, and then once you have the plan and are actively implementing it, you should conduct regular marketing meetings. Have a team member report in on a new initiative or on some research on a new tactic that you are considering. Run your marketing like your business.

Planning 100

Planning Effectiveness Work Management Marketing Plans 100

B2B Marketing Traction

MARCH 21, 2013

If you paid an SEO company to get your website ranked higher in the search engines in the last few years, there is a good chance that company used what the online marketing industry calls “black hat” tactics. Businesses are still trying to figure out what happened today. The effect of Penguin is plain and simple.

Work Management 100

Work Management Marketing Management Marketing Websites Planning 100

B2B Marketing Traction

NOVEMBER 18, 2015

And, yes, this does work for B2B marketing! Photos and images of work activity, products being developed or used, fun events and stories about people or about your company – it’s all good on Instagram. I look at your total business and marketing strategy before formulating a tactical approach that will work for you.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

FEBRUARY 13, 2012

You heard that SEO is great and it works, you buy the service, but you don’t get the results that were promised. Don’t get a visitor to your site based on black-hat SEO tactics such as stuffed keywords, keywords that aren’t relevant to what the visitor searched for, or other tricks to drive traffic. Why is that?

SEO 100

SEO Marketing Websites Rules Transparency 100

B2B Marketing Traction

JUNE 28, 2012

I also work with a lot of technology companies and began to get calls about my blog posts on Crossing the Chasm , so I created that category. We provide blog strategic and tactical planning services as well as blog ghostwriting. So, I created categories for Facebook and LinkedIn. How do you categorize your blog posts?

Social Media 100

Social Media Blogger CMO Privacy 100

B2B Marketing Traction

JANUARY 27, 2011

When I was Director of Marketing in the software industry, I worked with an ad agency guy who just plain made you feel good to be a client of his. He was a master at the pitch, and we felt great working with him. And, there are a lot of good “pitchers” out there. But, when all is said and done, we fail to get results.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Proposals PR 100

B2B Marketing Traction

SEPTEMBER 21, 2010

One expensive tactic on the chopping block for a lot of companies is the trade show. That’s more work for the exhibitors and the show companies, and less work for the buyer. B2B marketers are continuing to scrutinize the return on investment for marketing programs and campaigns.

Trade Show 100

Trade Show Trends B2B Marketing B2B 100

B2B Marketing Traction

SEPTEMBER 21, 2010

One expensive tactic on the chopping block for a lot of companies is the trade show. That’s more work for the exhibitors and the show companies, and less work for the buyer. B2B marketers are continuing to scrutinize the return on investment for marketing programs and campaigns.

Trade Show 100

Trade Show Trends B2B Marketing B2B 100

B2B Marketing Traction

APRIL 14, 2011

But, as a Certified Inbound Marketing Professional, I knew that certain online marketing tactics had a chance. Not bad for three weeks work. I helped the client with some messaging to bloggers who might cover their product and the show. I also pushed out highly optimized content online before the show.

Case Study 100

Case Study Case Studies Linkedin Studies 100

B2B Marketing Traction

JANUARY 16, 2014

CMOs must be strong leaders with an ability to steer the marketing department to working in the right direction – focusing on customers and getting results for the business. CMOs must be open to ideas and new tactics. Egos and “cool designs” can override what is best for the business or even the customer.

CMO 100

CMO Marketing Analytics Tools Paid Search Agency Work Management 100

B2B Marketing Traction

JUNE 10, 2010

Is my marketing consultant being honest about what marketing tactics get results and how much they truly cost? Have they done this kind of marketing work before? .” Today’s business owner expects transparency – are there any fees that haven’t been disclosed? Please comment below.

Ethics 100

Ethics Consulting CPA Cost per Acquisition 100

B2B Marketing Traction

JUNE 19, 2012

This morning each member of our group shared stories about the first technology company they worked with. You should also start early planning your launch strategy, branding and go-to-market tactics. (I ProVisors TECH is made up of trusted advisors who offer professional services to technology companies.). Can you help me?”

Planning 100

Planning Trust Marketing Trade Show Validation 100