Webbiquity

MAY 28, 2013

An Amazing Way to Deal with Change in Your Work and in Your Life , a slender allegory by Spencer Johnson about dealing with change, summarized by Wikipedia as a tale featuring: “Four characters: two mice, ‘Sniff’ and ‘Scurry,’ and two littlepeople, miniature humans in essence, ‘Hem’ and ‘Haw.’

Google 100

Google Adwords Allocation Marketing Automation Services 100

Webbiquity

APRIL 14, 2015

What tactics are most valuable for local SEO success? At its core, search still relies on words, whether typed or spoken. How can you identify the highest-value keywords for your content? Which keyword research and other SEO tools are most effective? Find those answers and more here in 10 expert SEO posts. SEO Keyword Guides and Tools.

Keywords 100

Keywords SEO Research Resources 100

Webbiquity

MARCH 30, 2012

Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). With these four steps completed, you’ll have a comprehensive picture of your company’s digital landscape in place to serve as a basis for developing a new or revised social media strategy and tactical plan. Collecting this information is Phase I.

PageRank 100

PageRank Budget Programs Social Media Blogger 100

Webbiquity

JULY 19, 2016

And of course, keyword stuffing, as an SEO tactic, is long dead. Type in any keyword or phrase and see the top related search terms on Google, Wikipedia, Answers.com, YouTube, Bing, Yahoo!, But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. Pricing: $27 to $99 per month.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Webbiquity

NOVEMBER 2, 2010

Choose metrics that make the most sense for the tactics you’re employing, and monitor results to determine which activities to increase and where a change of course may be needed. Li addresses social media at all levels, from grand strategy to nitty gritty tactics. Wikis (Wikipedia, hundreds of specific topic-focused wikis).

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

JULY 28, 2010

This isn’t a tactical, do-this-on-Facebook-and-then-that-on-Twitter type of roadmap either, but rather a sequence of exercises to explore, monitor, justify, plan and measure a social media program. For one, Evans cites the notoriously anti-business Wikipedia as “an example of why social media is useful to you as a marketer.&#

Social Media 100

Social Media Social Marketing Planning Media 100

Webbiquity

NOVEMBER 5, 2012

Divided into three sections— Planning (tactics, audience research, content), Implementation (persona development, keyword research, content optimization, measurement) and Scale —the book provides a comprehensive roadmap for using integrated digital marketing tactics to drive business results.

Optimization 100

Optimization Curation PR Public Relations 100