Digital B2B Marketing

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3 Ways To Use the Value of a Like or Follow

Digital B2B Marketing

By using a value metric rather than measuring growth directly, you will begin to measure the impact your marketing has on your audience and you will be able to identify tactics that deliver a higher value audience. When you change your acquisition tactics, you change the type of audience you get and the reason they liked or followed, etc you.

Wikipedia 100
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Thought Leadership Marketing is an Oxymoron

Digital B2B Marketing

Here is the definition of thought leader provided by Wikipedia: “Thought leader is business jargon for an entity that is recognized for having innovative ideas.&#. This may be an effective lead generation tactic, but it isn’t thought leadership. Company 1 is only reinforcing the analyst’s position as a thought leader.