Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. What tactics do you use to convert social media interest into leads?

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Everything Technology Marketing

MAY 24, 2010

The effectiveness of these traditional tactics is declining steadily, and if you are in the marketing profession you'd better pay attention because we are looking at nothing less than a fundamental shift in the way companies engage with prospects. Other tactics are still relevant and effective.

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Everything Technology Marketing

NOVEMBER 16, 2010

SURVEY HIGHLIGHTS Social media shows the biggest increase in use among all B2B marketing tactics over the last 3 years B2B marketers cite using social media primarily for raising awareness (76 percent), then for lead generation (58 percent) The single largest roadblock to social media success is the inability to measure results The most effective social (..)

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Social Media Customer Surveys Social Marketing B2B Marketing 100

Everything Technology Marketing

AUGUST 26, 2012

Be one of the first marketers to share the brand new report with your friends and colleagues via Twitter, LinkedIn or Facebook (just go to Slideshare and use the social sharing feature)! The new report " B2B Content Marketing Trends 2012 " is now available on Slideshare.

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