Writing on the Web

FEBRUARY 17, 2014

“Now ask yourself: Should this business-building tactic be delegated to someone who knows very little about you or your industry? . “Consider your end goal of producing thought leadership content : brand awareness, reengagement, loyalty, credibility, conversions.

Thought Leadership 100

Thought Leadership Content Loyalty Hubspot 100

Writing on the Web

AUGUST 21, 2014

Here’s a sample of great headlines from Joan Stewart, The Publicity Hound : A Part-Timer’s Tactics for a Full-Timer’s __. Think jazzy, vivid wording; avoid hype, yet do not understate. Avoid non-assertive words, rather, go for earth shattering. A Quiz: Test Your __ Smarts. Cash in on Trends. Chasing the Right __. Cool Tools for Today’s __.

Business 100

Business Sample Business Blogging Budget Programs 100

Writing on the Web

SEPTEMBER 24, 2014

Many of their success tactics can be replicated on your own business blog. These two sites couldn’t be more different in purpose, audience, and style, but both are enormously successful in their own ways. I recommend you read the full post to understand why. Quality content is defined by your readers.

Content Marketing 100

Content Marketing Content Storytelling Hubspot 100

Writing on the Web

AUGUST 2, 2010

Here’s what I see as an important shift in online marketing tactics. The people who write ads for TV, or print, or direct mail letters have been using persuasion tactics that appeal to emotions rather than reasons. The most effective content marketing occurs with a mixture of both rational and emotional tactics.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

JULY 28, 2010

Recommendations, testimonials and client stories are a powerful persuasion tactic. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? But I will ask you to take a look at your own site and do a review of this very important persuasion tactic.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

MAY 18, 2011

Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. If you haven’t registered, be sure to do so – you’ll reserve your seat, receive the access link, and the Webinar replay info: YouTube Secrets Webinar : register here.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

APRIL 23, 2014

Write a post series – Many bloggers utilize this tactic. Consider writing a follow-up post in order to give a conclusion to the story or question. This is an easy way to generate content that is likely to interest readers. In addition to these post ideas, the Internet is a wealth of resources for ideas.

Blogger 100

Blogger Small Business Marketing Resources Tactics 100

Writing on the Web

NOVEMBER 13, 2013

Many of their success tactics can be replicated on your own business blog. These two sites couldn’t be more different in purpose, audience, and style, but both are enormously successful in their own ways. I recommend you read the full post to understand why. Quality content is defined by your readers.

Content 100

Content Storytelling Hubspot Business Blogging 100

Writing on the Web

NOVEMBER 27, 2013

Pay attention to this tactic, it’s easy, it’s smart blog marketing and a great way to get other blogs linking to you, thereby improving your search rankings. I’ve talked about creating your own Top 10 lists before, and it still makes sense, even more so given the way SEO works today.

Business Blogging 100

Business Blogging Content Marketing Business Content 100

Writing on the Web

FEBRUARY 4, 2016

For a long time, search engine optimization was all about tricks and tactics. But don’t let that scare you. Here’s what you need to know, from guest author Derek Iwasiuk. People used to do anything as long as their sites rank at the top and they get the much needed traffic.

SEO 100

SEO Content Marketing Paid Search Agency Advertising Agencies 100

Writing on the Web

FEBRUARY 26, 2014

How can you craft a great expert ebook using the same tactics of expert speakers with fascinating video presentations on TED.com ? I’ve been reading Jeremy Donovan’s excellent book, How to Deliver a TED Talk , and gathering tips on how the experts do it (see my previous posts here and here.)

Tips 100

Tips Peer-to-peer Urgency Marketing Statistics 100

Writing on the Web

MAY 16, 2011

I asked them to deliver this webinar exclusively for professionals who don’t have a lot of time for marketing tactics.

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

NOVEMBER 14, 2012

This service will blow your mind, teach you to apply good SEO tactics to each blog post. Brian Clark’s How to Create Compelling Content that Ranks Well in Search Engines (free). ScribeSEOCopywriting: a for-fee service of which I am an affiliate. Well worth it, IMHO. My own program, Joan Stewart: Smart Blogging-in-a-Box tutorial.

SEO 100

SEO Internet Marketing Business Blogging Traffic 100

Writing on the Web

MAY 15, 2015

Content makes the very foundation to which SEO tactics are applied. In other words, SEO makes certain demands, and these demands are fulfilled using content marketing. Consider the following illustrations: SEO demands for content. CM is content. SEO is impossible in the absence of content.

SEO 100

SEO Content Marketing Content High Quality Lead 100

Writing on the Web

JUNE 3, 2010

The Content Marketing Institute is the brain child of Junta42 founder Joe Pulizzi, who has managed to gather some of the best and brightest marketers who are experts in content marketing tools and tactics. Related posts: Content Marketing Institute Teaches How to Market with Content.

Tips 100

Tips Content Marketing Best Practices Content 100

Writing on the Web

JUNE 25, 2014

One of the side-effects of these changes has been the fact that many low-cost SEO tactics have lost their effectiveness and power. Consequently, a lot of small businesses and professionals today are struggling to achieve their SEO goals on a restricted budget.

Marketing Websites 100

Marketing Websites Traffic Search Marketing Paid Search Agency 100

Writing on the Web

JULY 15, 2010

I sense that readers/ customers/ prospects are getting more educated and sensitive to Internet copywriting persuasion tactics. I’ll do my best to help you learn a few tips, trends and tactics and have fun along the way. They already have … just look at the herd mentality of Internet guru product launches.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

DECEMBER 19, 2012

In fact, a key tactic for SEO ranking is the practice of guest blogging with links back to the author’s site. Small business owners know that a well-formulated blog with consistently fresh content can improve brand image, customer interaction and overall revenue.

Outreach 100

Outreach Tips Blogger Paid Search Agency 100

Writing on the Web

AUGUST 1, 2012

A very smart tactic for small business professionals is to invite guest bloggers. Too busy to keep up with posting on your business blog? Let’s face it, publishing frequently is time consuming. Guest blogging is wise but only if done appropriately. It can cause more work if guest writers are not selected prudently.

Blogger 100

Blogger Sample Blast Campaigns Small Business Marketing 100

Writing on the Web

OCTOBER 27, 2010

Telling stories about clients who use your services and products isn’t just a marketing tactic. Our brain neurons fire just as if we were actually doing or feeling what we see another human doing or feeling. Each time you tell a story about a client, we put ourselves into the picture. It’s neuroscience in action.

Digg 100

Digg Content Trigger Marketing Buzz 100

Writing on the Web

JUNE 9, 2011

This service will blow your mind, teach you to apply good SEO tactics to each blog post. Brian Clark’s How to Create Compelling Content that Ranks Well in Search Engines (free). ScribeSEOCopywriting: a for-fee service of which I am an affiliate. My own traffic building program, The Ultimate Traffic Formula, How to Avoid Blog Oblivion.

Digg 100

Digg Buzz Blogger Internet Marketing 100

Writing on the Web

NOVEMBER 8, 2010

Resilient brains do not respond to scare tactics of scarcity or urgency. Reinforce positive images of themselves and pleasant feelings. Older brains are resilient. Be broad and positive in your presentation of information. What has been your experience with appealing to the mature consumer?

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

JULY 26, 2010

This service will blow your mind, teach you to apply good SEO tactics to each blog post. Brian Clark’s How to Create Compelling Content that Ranks Well in Search Engines (free). ScribeSEOCopywriting: a for-fee service of which I am an affiliate. My own traffic building program, The Ultimate Traffic Formula, How to Avoid Blog Oblivion.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

AUGUST 26, 2010

Now, after watching Seth’s video on TED , I’m even more curious because they are using game dynamics for marketing tactics. Games are interactive and require the brain to engage in ways that reading a book doesn’t. Granted, many of these triggers aren’t new.

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

MARCH 7, 2016

Appeal to basic human drives (food, safety, sex); universal motivations (save time, energy, money, belong, feel good), hot buttons (strong words, questions, promises) or persuasion tactics (reciprocity, scarcity, commitment and consistency, consensus, authority, liking). Position yourself as an authority.

Statistics 100

Statistics Linkedin Small Business Marketing Social Media 100

Writing on the Web

JULY 15, 2011

Use persuasion tactics (social proof, reciprocity, authority, likability, consistency, scarcity). Stimulate Desire: Appeal to basic human drives (food, safety, sex). Appeal to universal motivations (save time, energy, money, belong, feel good). Push emotional hot buttons (strong words, questions, promises).

Digg 100

Digg Trigger Marketing Buzz Act-On 100

Writing on the Web

AUGUST 4, 2010

Use persuasion tactics (social proof, reciprocity, authority, likability, consistency, scarcity). Stimulate Desire: Appeal to basic human drives (food, safety, sex). Appeal to universal motivations (save time, energy, money, belong, feel good). Push emotional hot buttons (strong words, questions, promises).

Trigger Marketing 100

Trigger Marketing Digg Buzz Act-On 100